Assignment 23: Target Audience (Draft 5)

Judy IbelgauptieneLeticia Silva

Katia Martins Noor Naoum

Audience

• An audience is a individual or group of people who consume a media text.

• They are the people who are going to consume your product and give you feedback on it.

• With their feedback they help to enhance and make your product better.

Audience expectations of genre

Generally the audience expect the following from the genre we have chosen: • They would expect there to be a character

with a psychological problem. • To have a lot of tense, fast paced moments.• There to be very fast paced music which adds

effect to the film by making it more dramatic.• To have a mystery to work out and solve.

Audience expectations of opening sequence and genre

Generally the audience would expect the following for a psychological drama opening sequence:• The audience would expect to be introduced to the main character in the

opening sequence.• They would expect there to be lots of confusion in order for there to be a

high amount of enigma. • They would also expect the opening sequence to be implicit so that the

audience can engage and be interested. • There to be very odd things going on in the surroundings. • The characters to be in an isolated place. • There to be a cliff hanger at the end to keep them wondering what’s going

to happen so they watch the rest of the film.

Institution: Blockbuster or Independent?

We are mostly inspired by blockbuster movies such as: - Se7evn- The one that flew over a cookoo’s nest- Beautiful mind- Momento - Shutter Island

Our opening sequence would be a blockbuster film because - Psychological drama films would be of an interest to a wider audience so that they get an inner insight of the

psychological problems that some people go through on an everyday basis. Which also could relate to some of the people in the audience.

- The inspiration we got was mainly from blockbuster films.

Release:Global because a psychological problem is a global everyday issue. Also our target audience is mainly the UK and USA.

Exhibition: The film would be a blockbuster film, therefore it would be exhibited in the followings ways: • Cinema• DVD• Social networks (online)

Mass or Niche

It is target at a mass audience because its a blockbuster movie and also because of the fact that the opening sequence relates to a condition that could happen at any age.

We also feel that our conventions and enigmas would attract a mass audience.

What is a target and secondary audience?

Target Audience Secondary Audience

A target audience is the audience that you are intentionally making the product for.

Is anyone who wants your product that you did not target your product at.

Target Audience

Secondary Audience

Target Audience Details Description Explanation

Gender Males and Females Psychological problems does not just interest and affect one gender.

Age 15 - 30 This age it’s the age where there is more interest shown for these type of things.

Location Global It’s a blockbuster film therefore it should be global to obtain a large audience.

Ethnicity N/A There will be no ethnicity because it will be global.

Social Class Routine occupations to intermediates They are the ones that would most likely watch it because they have a little bit of spare time on their hands and its

helps them be more aware of their surroundings. Interests/ hobbies Watching films that have mysteries and

psychological things and readings book about things like that.

It may interest them how people with these kind of problems cope with such things.

Social Group Peers who show the same interest of films they enjoy.

Word of mouth could be used making the opening sequence much more popular.

Profession /Role Teachers, students, doctors and psychiatrist. They are mainly the ones who would be interested and be easier to make them engage with the film.

Sexuality All types. Psychological problems affects all types of people.

Secondary Audience Details Description Explanation

Gender Males and Females Any gender is welcome to watch.

Age 30-50 at that age a psychological opening sequence could relate and could be intriguing.

Location Local Anyone else who was not targeted in the local audience who enjoys psychological films.

Ethnicity It does not apply. As it would be wanted for the film to be appropriate to all audiences to engage a bigger

attention and anyone can relate to it.

Social Class All types If they are able to watch and want to, they are welcome to.

Interests/ hobbies Does not apply Audiences with outside interest could find the film interesting even though it is not something they

would usually go for.

Social Group Open range Its a problem that could happen to anyone and they feel really attached and feel like wanting to

watch it.Profession /Role Open range It does not apply.

Sexuality Does not apply It’s an open range.

How does your opening sequence appeal to your target audience?

Plot/ Story/Theme Forms Conventions

Girl is getting dressed and ready to go out. Someone appears in her mirror but she doesn’t notice. She leaves her house to go to the bus. She sees the girl watching her across the road but she disappears. After waiting for the bus and no bus she gives up and decides to walk. She walks past a stranger who turns into the girl she saw before so she runs. When she stops she notices the girl is everywhere.

Lots of extreme close ups and close ups used to show detail.

Lots of sound effects to create tension.

An isolated place to symbolise the isolation of the character.

The villain usually wears quite casual clothing.

Mirrors are generally used.

Involves a characters past.

Music is used to build and create tension.

Setting is usually a familiar place.

BBFCRating Chose of rating for

opening sequence Comments from guidelines

U

PG

12A1215 X

We chose rate 15 because our opening sequence has some horror aspects and maybe be scary for younger audiences. Also our enigmas fit into this category.

What you can show: strong violenceFrequent strong language (e.g. 'f***').Portrayals of sexual activityStrong verbal references to sexSexual nudityBrief scenes of sexual violence or verbal references to sexual violenceDiscriminatory language or behaviourDrug taking

What you can’t show: Anything outside of the things you can show is 18 and overEg: strong scenes of nudity and language which may not be appropriate

18

Applying Audience theoryAltman ‘A set of pleasures’

McQuail‘Uses & Gratifications Theory: Reasons why people seek the media’

The opening sequence is giving the audience pleasure by creating a mystery and a lot of enigma so the audience feel the satisfaction of wanting to find out what is happening and why it is happening.

Information Personal Identity Integration & Social Interaction

Entertainment

Find out about relevant events in the society or world around us.Satisfy curiosity and general interest.Learning and self-educating.Gain a sense of security.

Finding reinforcement for person values.Identifying role models in media.Gaining insight to ones self.

Gaining insight into circumstances of others.Helping to carry out social roles.Connecting with family, friends and society.

Escaping from problems.Relaxing.Cultural or aesthetic enjoyment.Filing time.Emotional release.