assassins creed iv case study materials
TRANSCRIPT
Case study materials
For ASSASSINS CREED IVBLACK FLAG
ADVERTISINGTRAILERS
There were MANY! Here are some of the most important releases
Official HD trailer WORLD PREMIERE
Cinematic Trailer with pack shot
Gameplay trailer – exclusive content
Narrative - Tattoo trailer
Ubisoft release new trailer – A Pirate’s Life
Teaser trailer – Synergy with GamesCom/Artwork trailer
Advertising: PRINT CAMPAIGN
Flag polesPostersBus stops
Magazine Double page spread advert
Poster series for Edward
Billboards
Game cover
PUBLICITYSOCIAL NETWORKING
Facebook page
Twitter feed
Interactive painting – fans immortalised / online competition
Watch the video and read the article
PUBLICITYWEBSITES
Assassins Creed IV’s website
UBISOFT’s WEBSITE