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assembly instructions. 85% of corporate presentations are not good enough how can we be so sure ?

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ASSEMBLY INSTRUCTIONS

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Page 1: ASSEMBLY INSTRUCTIONS. 85% of corporate presentations are not good enough How can we be so sure ?

ASSEMBLYINSTRUCTIONS

Page 2: ASSEMBLY INSTRUCTIONS. 85% of corporate presentations are not good enough How can we be so sure ?

85

%

of corporate presentations arenot good enough

How can webe so sure?

Page 3: ASSEMBLY INSTRUCTIONS. 85% of corporate presentations are not good enough How can we be so sure ?

The Theory

Product

Price

PromotionPlace

People

Company

Page 4: ASSEMBLY INSTRUCTIONS. 85% of corporate presentations are not good enough How can we be so sure ?

Formal Interactive

Informal

Page 5: ASSEMBLY INSTRUCTIONS. 85% of corporate presentations are not good enough How can we be so sure ?
Page 6: ASSEMBLY INSTRUCTIONS. 85% of corporate presentations are not good enough How can we be so sure ?

TV

ONLINENEWSPAPER

RADIO

SEMINARS

PODCASTSMEETINGS

FRIENDLY CHAT

BILLB

OARD

S

YOUTUBE

MAG

AZIN

ESVODCASTS

LECTURESTW

ITTER

Page 7: ASSEMBLY INSTRUCTIONS. 85% of corporate presentations are not good enough How can we be so sure ?
Page 8: ASSEMBLY INSTRUCTIONS. 85% of corporate presentations are not good enough How can we be so sure ?

Early Adopters

Lag

gard

s

Majority

Page 9: ASSEMBLY INSTRUCTIONS. 85% of corporate presentations are not good enough How can we be so sure ?

Delivering a presentation

without the audience in

mind is like writing a love

letter and addressing it…

Page 10: ASSEMBLY INSTRUCTIONS. 85% of corporate presentations are not good enough How can we be so sure ?

Delivering a presentation

without the audience in

mind is like writing a love

letter and addressing it…

To whom it may concern

Page 11: ASSEMBLY INSTRUCTIONS. 85% of corporate presentations are not good enough How can we be so sure ?

Confused people never take action

Page 12: ASSEMBLY INSTRUCTIONS. 85% of corporate presentations are not good enough How can we be so sure ?
Page 13: ASSEMBLY INSTRUCTIONS. 85% of corporate presentations are not good enough How can we be so sure ?

Why?

Page 14: ASSEMBLY INSTRUCTIONS. 85% of corporate presentations are not good enough How can we be so sure ?

Lack of ConfidenceLack of Imagination

Page 15: ASSEMBLY INSTRUCTIONS. 85% of corporate presentations are not good enough How can we be so sure ?

PresentationOptimisation

Page 16: ASSEMBLY INSTRUCTIONS. 85% of corporate presentations are not good enough How can we be so sure ?

The presentationparadox

Key partof the sales process

Theimpact

Why?

Page 17: ASSEMBLY INSTRUCTIONS. 85% of corporate presentations are not good enough How can we be so sure ?

The presentationparadox

Why?

What’sthe answer?

Page 18: ASSEMBLY INSTRUCTIONS. 85% of corporate presentations are not good enough How can we be so sure ?

How it’s delivered

Need to know Remember

Design

Content Message

Page 19: ASSEMBLY INSTRUCTIONS. 85% of corporate presentations are not good enough How can we be so sure ?

Perceivedwisdom

Page 20: ASSEMBLY INSTRUCTIONS. 85% of corporate presentations are not good enough How can we be so sure ?

The presentationoptimisation process

Not limited toPowerPoint

Page 21: ASSEMBLY INSTRUCTIONS. 85% of corporate presentations are not good enough How can we be so sure ?

Thinkoutside

thePowerPointBOX

Technology clientBlended presentingin practice

Often overlooked element

Page 22: ASSEMBLY INSTRUCTIONS. 85% of corporate presentations are not good enough How can we be so sure ?
Page 23: ASSEMBLY INSTRUCTIONS. 85% of corporate presentations are not good enough How can we be so sure ?

WOW Moments

Page 24: ASSEMBLY INSTRUCTIONS. 85% of corporate presentations are not good enough How can we be so sure ?

whiteboard

TABLET

Smart phone

Web presentation

Hard copy

powerpoint

demonstration

Hard copy

video

webinar

tablet

powerpoint

chat

Page 25: ASSEMBLY INSTRUCTIONS. 85% of corporate presentations are not good enough How can we be so sure ?
Page 26: ASSEMBLY INSTRUCTIONS. 85% of corporate presentations are not good enough How can we be so sure ?

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Enough is enough !

True False Not enough info Not quite sure

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