assessing an idea syed zaidirshad
TRANSCRIPT
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Idea Assessment/Feasibility Analysis
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Feasibility Analysis
• The process of assessing if a business idea is viable?
• Areas to Analyze 1. Industry Feasibility Analysis2. Product/Service Feasibility Analysis3. Organizational Feasibility Analysis4. Financial Feasibility Analysis
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Industry Analysis
• Industry Conditions– Demand Conditions– Knowledge Conditions
• Industry Status– Industry Lifecycle– Industry Structure
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Industry Analysis: Demand Conditions
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Industry Analysis: Demand Conditions
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Identify Dying Business?
• PCO• DVD Rentals• CD Players• What else?
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Identify Top Industries to Emerge and Grow
• Telecommunication 3G/4G• Mobile App Design• Exam Preparation and Tutoring• Security• Real Estate• Energy• What else?
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Segmenting Demand/Market
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Why Segmentation?
• To determine who to serve• To determine who not to serve– Avoided inefficiencies
• In what order to serve– Pursue the most attractive market niche first
• To determine how to market them– Address what matters their buying decisions
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The product Adoption Process
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Segmentation
• Business Markets• Consumer Markets
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Segmenting Business Markets
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Segmenting Business Markets
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Segmenting Consumer Markets
• Demographic Segmentation– Age, Gender, education etc.
• Geographic Segmentation• Lifestyle• Income Level