assessing community needs using mixed methodology€¦ · assessing community needs using mixed...
TRANSCRIPT
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Assessing Community Needs Using Mixed Methodology
AEA Conference, November 2018by
Suzanna R. Windon -The Pennsylvania State UniversityAmy Elhadi – Ohio State University Extension
Facilitator: Debby Lewis – Ohio State University Extension
The slides have Penn State branding although they are referring to a needs assessment project for Ohio State University Extension.
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Market Analysis / Needs Assessment:Mix Methodology Overview
Community Needs
Secondary data analysis
Quantitative method
Qualitative method
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How do we know about our communities?
• Awareness of Community Priorities
• Observation and Sensory Perception
• Market Research/Community Assessment
Resource: https://alchetron.com/Awareness-1801356-W#demo
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How does the Market Analysis for Extension Programming fits in the process of Community Assessment?
• http://www.amplifymm.com/wp-content/uploads/2013/09/Competitive_Analysis2.jpg https://i0.wp.com/drsaraheaton.files.wordpress.com/2010/07/community.png?fit=1000%2C1000
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Market Research is an old concept for business
anda new concept for Extension
http://pantheonuk.org/wp-content/uploads/2015/07/business-success.jpg
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Market Research Philosophy for Extension
… involves scanning the environment to identify the:
Needs of clientele
Target audience
Match Extension's programs with audience needs
Raymond, (1987, p.1).
http://www.crecenegocios.com/wp-content/uploads/2012/04/la-investigacion-de-mercados.jpg
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Market research in Extension focuses on a specific & unique service market segment -
Non-Formal Education
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Purpose of market research for Extension programming is to identify non-formal educational demand
• http://2.bp.blogspot.com/-Yi-PHpA-Xgg/UvKRrzlJfSI/AAAAAAAAB7Q/kRJTKc_i-5g/s1600/Screen+Shot+2014-02-05+at+2.28.52+PM.png
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Two Steps of Market AnalysisStep 1: Analyzing existing data
Step 2: Analyzing primary data from target audience
AND it is an integral part of the
Community Assessment• https://lh4.googleusercontent.com/
http://www.dashboardinsight.com/CMS/6a14c7e0-e9b5-42a0-b943-c60346395a27/Martin-Dec-2010.jpg
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Secondary data analysis is an integral part of the community assessment that provides approximation in community change and opportunities (Voss, Tordella, and Brown, 1987)
https://c1.staticflickr.com
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Market research for Extension programming allows the researcher to identify community’s:
• Trends • Structure • Gaps• Opportunities• Recommendations forExtension programming
http://blogs-images.forbes.com/glennllopis/files/2011/01/Opportunitysign21.jpg
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Market Analysis / A Needs Assessment Project
Pilot county: Franklin Co.
Highlights of results
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Highlights of Market Analysis Results
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Asset-Based Approach to Needs Assessment
Half Empty: Problems,Needs, Issues
Half Full: Assets, Gifts,Resources
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• Participants
Assets based approach to needs assessment Discussion group technique
Group of participants
identifying assets
Group of Participants
identifying needs
Combined large group discussion
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Qualitative Data Collection
Phase 1
Phase 2
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The ProcessDiscussion Group Technique (aka…dine and dialogue)
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Highlights of Discussion Group Results
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Recommended Approached for Future Extension Programming
• Coordination among local organizations• Issue-base problem solving• Grassroots-driven participation• Incorporating STEM education in K-12• Employee/employer service sponsored activities • Community discussions (Big table)
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What is the next step?
Quality of Life/ Extension Programming Needs Survey • Health and Wellness• Job Skills and Careers• Thriving Across the Life Span• Sustainable Food System• Engaging Ohioans, Vibrant Communities• Environmental Quality
Delphi Technique (Three Rounds)
Target communityhttp://www.bulmerfoundation.org.uk/static/images/framework/map.jpg
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Thank You!
Dr. Suzanna R. WindonThe Pennsylvania State University
Amy ElhadiOhio State University Extension
Dr. Debby LewisOhio State University Extension