assessing the effectiveness of facebook as a promotion tool in boosting sales of sms pariaz magazine...

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Timestamp 1. To what extent do y 1. To what extent do y 3/2/2015 20:36:11 Agree Agree 3/2/2015 20:51:18 Disagree Agree 3/2/2015 21:11:23 Agree Strongly Agree 3/2/2015 21:45:21 Agree Agree 3/2/2015 21:46:09 Agree Agree 3/2/2015 21:47:25 Agree Agree 3/2/2015 21:48:41 Neither Disagree nor Neither Disagree nor 3/2/2015 21:49:03 Agree Strongly Agree 3/2/2015 21:53:12 Agree Neither Disagree nor 3/2/2015 21:57:06 Strongly Agree Strongly Agree 3/2/2015 21:59:20 Agree Strongly Agree 3/2/2015 21:59:46 Agree Strongly Agree 3/2/2015 22:30:04 Strongly Agree Agree 3/2/2015 22:36:37 Strongly Agree Agree 3/2/2015 22:54:08 Agree Agree 3/3/2015 8:03:32 Disagree Agree 3/3/2015 9:51:46 Strongly Agree Agree 3/3/2015 10:50:23 Disagree Disagree 3/3/2015 10:59:08 Neither Disagree nor Agree 3/3/2015 11:13:13 Neither Disagree nor Agree 3/3/2015 13:04:54 Disagree Disagree 3/3/2015 13:15:31 Agree Agree 3/3/2015 14:26:56 Agree Agree 3/3/2015 17:43:20 Neither Disagree nor Agree 3/3/2015 18:36:52 Disagree Neither Disagree nor 3/3/2015 19:15:11 Agree Agree 3/3/2015 20:56:24 Agree Agree 3/3/2015 22:08:18 Neither Disagree nor Agree 3/3/2015 22:10:53 Neither Disagree nor Agree 3/3/2015 22:31:45 Agree Agree 3/3/2015 22:39:06 Strongly Disagree Disagree 3/3/2015 22:45:42 Agree Agree 3/3/2015 22:55:11 Neither Disagree nor Agree 3/3/2015 22:58:25 Neither Disagree nor Neither Disagree nor 3/3/2015 22:58:54 Strongly Disagree Strongly Agree 3/3/2015 22:59:09 Strongly Agree Strongly Agree 3/3/2015 22:59:44 Neither Disagree nor Agree 3/3/2015 23:07:28 Strongly Disagree Neither Disagree nor 3/3/2015 23:09:27 Agree Agree 3/3/2015 23:53:17 Agree Neither Disagree nor

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Page 1: Assessing the Effectiveness of Facebook as a Promotion Tool in Boosting Sales of SMS Pariaz Magazine in Mauritius (Responses)

Timestamp 1. To what extent do you ag1. To what extent do you ag1. To what extent do you ag

3/2/2015 20:36:11 Agree Agree Agree3/2/2015 20:51:18 Disagree Agree Agree3/2/2015 21:11:23 Agree Strongly Agree Strongly Agree3/2/2015 21:45:21 Agree Agree Agree3/2/2015 21:46:09 Agree Agree Agree3/2/2015 21:47:25 Agree Agree Agree3/2/2015 21:48:41 Neither Disagree nor Agr Neither Disagree nor Agr Neither Disagree nor Agr3/2/2015 21:49:03 Agree Strongly Agree Strongly Agree3/2/2015 21:53:12 Agree Neither Disagree nor Agr Neither Disagree nor Agr3/2/2015 21:57:06 Strongly Agree Strongly Agree Agree3/2/2015 21:59:20 Agree Strongly Agree Strongly Agree3/2/2015 21:59:46 Agree Strongly Agree Strongly Agree3/2/2015 22:30:04 Strongly Agree Agree Agree3/2/2015 22:36:37 Strongly Agree Agree Agree3/2/2015 22:54:08 Agree Agree Agree

3/3/2015 8:03:32 Disagree Agree Agree3/3/2015 9:51:46 Strongly Agree Agree Agree

3/3/2015 10:50:23 Disagree Disagree Disagree3/3/2015 10:59:08 Neither Disagree nor Agr Agree Neither Disagree nor Agr3/3/2015 11:13:13 Neither Disagree nor Agr Agree Agree3/3/2015 13:04:54 Disagree Disagree Disagree3/3/2015 13:15:31 Agree Agree Agree3/3/2015 14:26:56 Agree Agree Agree3/3/2015 17:43:20 Neither Disagree nor Agr Agree Agree3/3/2015 18:36:52 Disagree Neither Disagree nor Agr Strongly Disagree3/3/2015 19:15:11 Agree Agree Agree3/3/2015 20:56:24 Agree Agree Agree3/3/2015 22:08:18 Neither Disagree nor Agr Agree Agree3/3/2015 22:10:53 Neither Disagree nor Agr Agree Agree3/3/2015 22:31:45 Agree Agree Agree3/3/2015 22:39:06 Strongly Disagree Disagree Neither Disagree nor Agr3/3/2015 22:45:42 Agree Agree Agree3/3/2015 22:55:11 Neither Disagree nor Agr Agree Agree3/3/2015 22:58:25 Neither Disagree nor Agr Neither Disagree nor Agr Neither Disagree nor Agr3/3/2015 22:58:54 Strongly Disagree Strongly Agree Strongly Agree3/3/2015 22:59:09 Strongly Agree Strongly Agree Strongly Agree3/3/2015 22:59:44 Neither Disagree nor Agr Agree Agree3/3/2015 23:07:28 Strongly Disagree Neither Disagree nor Agr Agree3/3/2015 23:09:27 Agree Agree Agree3/3/2015 23:53:17 Agree Neither Disagree nor Agr Neither Disagree nor Agr3/4/2015 10:28:35 Agree Agree Agree3/4/2015 11:06:06 Agree Agree Agree3/4/2015 14:43:39 Neither Disagree nor Agr Agree Agree

Page 2: Assessing the Effectiveness of Facebook as a Promotion Tool in Boosting Sales of SMS Pariaz Magazine in Mauritius (Responses)

3/4/2015 16:51:51 Agree Agree Neither Disagree nor Agr3/4/2015 20:17:35 Neither Disagree nor Agr Disagree Disagree3/4/2015 22:35:13 Agree Agree Agree3/4/2015 23:00:22 Neither Disagree nor Agr Agree Agree3/4/2015 23:10:31 Strongly Disagree Agree Strongly Agree3/4/2015 23:20:43 Agree Agree Agree3/5/2015 19:39:14 Neither Disagree nor Agr Neither Disagree nor Agr Neither Disagree nor Agr3/5/2015 19:40:03 Agree Agree Neither Disagree nor Agr3/5/2015 19:41:14 Agree Agree Agree3/5/2015 19:41:20 Strongly Disagree Disagree Neither Disagree nor Agr3/5/2015 19:42:06 Disagree Disagree Neither Disagree nor Agr3/5/2015 19:42:14 Disagree Agree Agree3/5/2015 22:31:56 Agree Agree Agree3/6/2015 14:34:55 Agree Agree Agree3/6/2015 15:41:01 Strongly Agree Strongly Agree Strongly Agree3/6/2015 15:41:08 Agree Agree Agree3/6/2015 15:53:11 Agree Strongly Agree Strongly Agree3/6/2015 19:34:37 Neither Disagree nor Agr Agree Agree3/6/2015 20:28:15 Agree Agree Agree3/8/2015 19:00:39 Disagree Agree Agree3/8/2015 19:04:17 Disagree Strongly Agree Agree3/8/2015 19:32:18 Strongly Agree Agree Neither Disagree nor Agr3/8/2015 22:10:21 Agree Neither Disagree nor Agr Disagree3/8/2015 22:13:22 Disagree Strongly Disagree Neither Disagree nor Agr3/8/2015 22:14:33 Neither Disagree nor Agr Neither Disagree nor Agr Disagree3/8/2015 22:16:42 Neither Disagree nor Agr Agree Strongly Agree3/8/2015 22:18:39 Disagree Disagree Neither Disagree nor Agr3/8/2015 22:20:26 Agree Agree Neither Disagree nor Agr3/8/2015 22:21:50 Disagree Disagree Neither Disagree nor Agr3/8/2015 22:24:26 Strongly Disagree Disagree Disagree3/8/2015 22:25:31 Neither Disagree nor Agr Neither Disagree nor Agr Agree3/8/2015 22:27:21 Strongly Agree Strongly Agree Strongly Agree3/8/2015 22:30:10 Neither Disagree nor Agr Neither Disagree nor Agr Strongly Agree3/8/2015 22:30:38 Agree Agree Strongly Agree3/8/2015 22:37:44 Agree Agree Agree3/8/2015 22:43:08 Agree Agree Agree3/8/2015 22:46:17 Agree Agree Agree3/8/2015 22:51:40 Agree Agree Agree3/9/2015 11:47:22 Agree Agree Agree3/9/2015 12:14:20 Agree Agree Agree3/9/2015 12:29:02 Agree Agree Agree3/9/2015 12:35:52 Agree Agree Agree3/9/2015 12:38:42 Agree Strongly Agree Strongly Agree3/9/2015 12:45:50 Strongly Agree Strongly Agree Strongly Agree

Page 3: Assessing the Effectiveness of Facebook as a Promotion Tool in Boosting Sales of SMS Pariaz Magazine in Mauritius (Responses)

3/9/2015 12:48:22 Agree Agree Agree3/9/2015 12:50:56 Agree Strongly Agree Strongly Agree3/9/2015 12:53:12 Agree Agree Agree3/9/2015 12:53:38 Agree Agree Agree3/9/2015 12:55:09 Strongly Agree Strongly Agree Strongly Agree3/9/2015 12:57:30 Agree Agree Agree3/9/2015 13:02:17 Agree Agree Agree3/9/2015 13:06:41 Agree Agree Agree3/9/2015 13:40:40 Strongly Disagree Strongly Disagree Strongly Disagree3/9/2015 15:28:08 Neither Disagree nor Agr Agree Agree3/9/2015 22:38:04 Disagree Agree Agree3/12/2015 0:02:43 Neither Disagree nor Agr Agree Neither Disagree nor Agr3/12/2015 0:05:23 Disagree Disagree Neither Disagree nor Agr

Page 4: Assessing the Effectiveness of Facebook as a Promotion Tool in Boosting Sales of SMS Pariaz Magazine in Mauritius (Responses)

1. To what extent do you agOthers, please specify 2. How often are you conne

Agree DailyNeither Disagree nor Agree DailyStrongly Agree All the timeAgree DailyStrongly Agree DailyAgree None (End Of Survey) All the timeAgree DailyStrongly Agree All the timeAgree DailyAgree WeeklyStrongly Agree MonthlyStrongly Agree MonthlyAgree DailyAgree DailyNeither Disagree nor Agree DailyAgree MonthlyAgree DailyDisagree All the timeNeither Disagree nor Agree DailyAgree DailyNeither Disagree nor Agree DailyStrongly Agree All the timeStrongly Agree DailyStrongly Agree None (End Of Survey) All the timeStrongly Agree All the timeAgree DailyAgree DailyAgree DailyAgree DailyStrongly Agree All the timeDisagree None (End Of Survey) DailyAgree DailyAgree DailyStrongly Agree All the timeStrongly Agree DailyStrongly Agree All the timeAgree DailyNeither Disagree nor Agree DailyStrongly Agree DailyAgree None (End Of Survey) DailyAgree All the timeAgree DailyAgree Daily

Page 5: Assessing the Effectiveness of Facebook as a Promotion Tool in Boosting Sales of SMS Pariaz Magazine in Mauritius (Responses)

Agree All the timeAgree None (End Of Survey) All the timeAgree DailyAgree DailyStrongly Agree All the timeStrongly Agree All the timeAgree DailyAgree DailyStrongly Agree All the timeAgree WeeklyAgree DailyNeither Disagree nor Agree DailyAgree DailyAgree DailyAgree All the timeAgree All the timeStrongly Agree DailyAgree DailyAgree DailyAgree DailyNeither Disagree nor Agree WeeklyNeither Disagree nor Agree DailyStrongly Agree DailyStrongly Agree All the timeAgree WeeklyStrongly Agree DailyStrongly Agree All the timeNeither Disagree nor Agree WeeklyAgree All the timeNeither Disagree nor Agree MonthlyAgree MonthlyAgree DailyStrongly Agree WeeklyAgree None (End Of Survey) DailyAgree All the timeStrongly Agree All the timeAgree All the timeAgree WeeklyAgree WeeklyStrongly Agree All the timeStrongly Agree All the timeStrongly Agree All the timeStrongly Agree All the timeStrongly Agree Monthly

Page 6: Assessing the Effectiveness of Facebook as a Promotion Tool in Boosting Sales of SMS Pariaz Magazine in Mauritius (Responses)

Agree WeeklyStrongly Agree All the timeAgree DailyAgree DailyStrongly Agree All the timeAgree All the timeStrongly Agree All the timeStrongly Agree All the timeAgree All the timeAgree DailyStrongly Agree All the timeStrongly Agree MonthlyStrongly Agree Weekly

Page 7: Assessing the Effectiveness of Facebook as a Promotion Tool in Boosting Sales of SMS Pariaz Magazine in Mauritius (Responses)

3. Are you a fan of horse r 4. Do you read turf magazi 5. Which is your preferred 6. (i) Have you heard abo

No (Move to SECTION C) YesYes Yes L'Express Turf YesYes Yes L'Express Turf YesYes No (Move to Section C) SMS Pariaz Magazine (If sYesYes Yes SMS Pariaz Magazine (If selected, move to SECTION C)No (Move to SECTION C)No (Move to SECTION C)

No (Move to SECTION C) No (Move to Section C)Yes Yes Racetime YesNo (Move to SECTION C) No (Move to Section C) YesNo (Move to SECTION C) No (Move to Section C) YesYes Yes L'Express Turf YesYes Yes L'Express Turf YesYes Yes L'Express Turf YesNo (Move to SECTION C) No (Move to Section C) L'Express Turf YesYes Yes L'Express Turf YesYes Yes Racetime YesNo (Move to SECTION C)Yes Yes Racetime YesNo (Move to SECTION C) No (Move to Section C)Yes Yes SMS Pariaz Magazine (If selected, move to SECTION C)No (Move to SECTION C) No (Move to Section C)No (Move to SECTION C) No (Move to Section C) No (Move to SECTION C)Yes Yes Racetime YesYes No (Move to Section C) No (Move to SECTION C)No (Move to SECTION C)No (Move to SECTION C)Yes Yes Le matinal turf YesNo (Move to SECTION C)Yes Yes SMS Pariaz Magazine (If sYesNo (Move to SECTION C)No (Move to SECTION C)No (Move to SECTION C)Yes Yes L'Express Turf No (Move to SECTION C)Yes Yes SMS Pariaz Magazine (If sYesNo (Move to SECTION C)No (Move to SECTION C) No (Move to Section C) YesNo (Move to SECTION C)No (Move to SECTION C)No (Move to SECTION C) Yes L'Express Turf No (Move to SECTION C)No (Move to SECTION C) No (Move to Section C) none oh them No (Move to SECTION C)No (Move to SECTION C)

Page 8: Assessing the Effectiveness of Facebook as a Promotion Tool in Boosting Sales of SMS Pariaz Magazine in Mauritius (Responses)

No (Move to SECTION C)No (Move to SECTION C) No (Move to Section C) YesNo (Move to SECTION C)No (Move to SECTION C)No (Move to SECTION C)No (Move to SECTION C) No (Move to Section C) No (Move to SECTION C)Yes Yes Racetime YesNo (Move to SECTION C)Yes Yes SMS Pariaz Magazine (If selected, move to SECTION C)Yes No (Move to Section C)Yes Yes SMS Pariaz Magazine (If selected, move to SECTION C)Yes Yes L'Express Turf YesNo (Move to SECTION C) No (Move to Section C) None YesNo (Move to SECTION C)No (Move to SECTION C)Yes Yes L'Express Turf YesYes No (Move to Section C) YesNo (Move to SECTION C)No (Move to SECTION C)Yes Yes SMS Pariaz Magazine (If selected, move to SECTION C)Yes Yes Zot Turf YesNo (Move to SECTION C) No (Move to Section C) SMS Pariaz Magazine (If sYesYes Yes SMS Pariaz Magazine (If selected, move to SECTION C)No (Move to SECTION C)No (Move to SECTION C)Yes No (Move to Section C)Yes Yes Racetime No (Move to SECTION C)No (Move to SECTION C) No (Move to Section C)No (Move to SECTION C)No (Move to SECTION C)No (Move to SECTION C)Yes Yes SMS Pariaz Magazine (If sYesYes Yes SMS Pariaz Magazine (If selected, move to SECTION C)Yes No (Move to Section C) SMS Pariaz Magazine (If sYesNo (Move to SECTION C)No (Move to SECTION C)Yes Yes SMS Pariaz Magazine (If selected, move to SECTION C)Yes Yes SMS Pariaz Magazine (If selected, move to SECTION C)Yes Yes L'Express Turf YesYes Yes SMS Pariaz Magazine (If selected, move to SECTION C)Yes Yes SMS Pariaz Magazine (If selected, move to SECTION C)Yes Yes SMS Pariaz Magazine (If selected, move to SECTION C)Yes Yes SMS Pariaz Magazine (If selected, move to SECTION C)Yes Yes SMS Pariaz Magazine (If sYes

Page 9: Assessing the Effectiveness of Facebook as a Promotion Tool in Boosting Sales of SMS Pariaz Magazine in Mauritius (Responses)

Yes Yes SMS Pariaz Magazine (If sYesYes Yes L'Express Turf YesYes Yes L'Express Turf YesNo (Move to SECTION C)Yes Yes L'Express Turf YesNo (Move to SECTION C) No (Move to Section C)Yes Yes L'Express Turf YesYes Yes SMS Pariaz Magazine (If selected, move to SECTION C)No (Move to SECTION C) No (Move to Section C) No (Move to SECTION C)Yes Yes SMS Pariaz Magazine (If selected, move to SECTION C)Yes Yes L'Express Turf YesYes Yes SMS Pariaz Magazine (If selected, move to SECTION C)No (Move to SECTION C)

Page 10: Assessing the Effectiveness of Facebook as a Promotion Tool in Boosting Sales of SMS Pariaz Magazine in Mauritius (Responses)

(ii) If yes, how did you he 7. Are you connected to F 8. Since when are you con 9. How often do you use F

Yes More than 5 years Several times a dayby a friend Yes More than 5 years DailyOn the website of the co Yes More than 5 years Several times a day

Yes 1-5 years Several times a daySMS Pariaz Magazine (If selected, move to SECTION C) Yes More than 5 years Daily

Yes More than 5 years Several times a dayYes More than 5 years Several times a dayYes More than 5 years DailyYes More than 5 years Daily

on tv Yes More than 5 years WeeklyYes More than 5 years DailyYes More than 5 years Daily

friends Yes 1-5 years Dailyfriends Yes 1-5 years DailyIts kinda a well know magYes More than 5 years Several times a day

Yes More than 5 years Monthlyfriends Yes 1-5 years Dailyby a friend Yes More than 5 years Several times a day

Yes 1-5 years Dailyfrom Ads Yes 1-5 years Daily

Yes More than 5 years DailySMS Pariaz Magazine (If selected, move to SECTION C) Yes More than 5 years Daily

Yes More than 5 years Several times a dayYes More than 5 years Several times a day

I was the chief editor Yes More than 5 years Several times a dayYes 1-5 years DailyYes More than 5 years DailyYes More than 5 years Daily

Through radio newspaperYes More than 5 years DailyYes More than 5 years Daily

by playing in sms pariaz Yes More than 5 years DailyYes More than 5 years Several times a dayYes More than 5 years Several times a dayYes 1-5 years Several times a dayYes 1-5 years Several times a day

good Yes More than 5 years Several times a dayYes More than 5 years Daily

on radio Yes More than 5 years DailyYes More than 5 years Several times a dayYes More than 5 years Several times a dayYes 1-5 years Daily

no Yes More than 5 years DailyYes More than 5 years Daily

Page 11: Assessing the Effectiveness of Facebook as a Promotion Tool in Boosting Sales of SMS Pariaz Magazine in Mauritius (Responses)

Yes 1-5 years DailyFriends Yes More than 5 years Several times a day

Yes 1-5 years DailyYes 1-5 years DailyYes More than 5 years Several times a dayYes 1-5 years Several times a day

From a friend Yes More than 5 years Several times a dayYes Less than 1 year Daily

SMS Pariaz Magazine (If selected, move to SECTION C) Yes More than 5 years Several times a dayYes More than 5 years Daily

SMS Pariaz Magazine (If selected, move to SECTION C) Yes 1-5 years Weeklytv Yes More than 5 years DailyFrom friends Yes More than 5 years Several times a day

Yes 1-5 years Several times a dayYes More than 5 years Several times a day

through people Yes More than 5 years Several times a dayFrom friends Yes More than 5 years Daily

Yes More than 5 years DailyYes 1-5 years Several times a day

SMS Pariaz Magazine (If selected, move to SECTION C) Yes More than 5 years Dailynewspaper Yes 1-5 years DailyMo voisine travaye laba :)Yes More than 5 years Several times a day

SMS Pariaz Magazine (If selected, move to SECTION C) Yes Less than 1 year DailyYes More than 5 years MonthlyYes More than 5 years Less than a monthYes 1-5 years Several times a dayYes More than 5 years Several times a dayYes 1-5 years WeeklyYes More than 5 years MonthlyYes Less than 1 year Less than a monthYes 1-5 years MonthlyYes More than 5 years Daily

SMS Pariaz Magazine (If selected, move to SECTION C) Yes More than 5 years Several times a daygreat magazine n got tips Yes More than 5 years Several times a day

Yes 1-5 years DailyYes More than 5 years Several times a day

SMS Pariaz Magazine (If selected, move to SECTION C) Yes More than 5 years Several times a daySMS Pariaz Magazine (If selected, move to SECTION C) Yes Less than 1 year Weekly

Yes Less than 1 year WeeklySMS Pariaz Magazine (If selected, move to SECTION C) Yes More than 5 years Several times a daySMS Pariaz Magazine (If selected, move to SECTION C) Yes More than 5 years Several times a daySMS Pariaz Magazine (If selected, move to SECTION C) Yes More than 5 years Several times a daySMS Pariaz Magazine (If selected, move to SECTION C) Yes More than 5 years Several times a day

through friends Yes Less than 1 year Monthly

Page 12: Assessing the Effectiveness of Facebook as a Promotion Tool in Boosting Sales of SMS Pariaz Magazine in Mauritius (Responses)

through radio Yes 1-5 years DailyYes 1-5 years Several times a dayYes 1-5 years Several times a dayYes More than 5 years Daily

through friends Yes 1-5 years Several times a dayYes More than 5 years Several times a day

In SMS Pariaz outlets Yes More than 5 years Several times a daySMS Pariaz Magazine (If selected, move to SECTION C) Yes More than 5 years Several times a day

Yes More than 5 years Several times a daySMS Pariaz Magazine (If selected, move to SECTION C) Yes 1-5 years Several times a day

i M customer of sms pariaYes More than 5 years Several times a daySMS Pariaz Magazine (If selected, move to SECTION C) Yes More than 5 years Several times a day

Yes Less than 1 year Less than a month

Page 13: Assessing the Effectiveness of Facebook as a Promotion Tool in Boosting Sales of SMS Pariaz Magazine in Mauritius (Responses)

10. To what extent do you a11. To what extent do you a11. To what extent do you a11. To what extent do you a

Strongly Agree Strongly Agree Strongly Agree Strongly AgreeAgree Agree Neither Disagree nor Agr AgreeAgree Strongly Agree Strongly Agree AgreeAgree Agree Agree AgreeStrongly Agree Agree Agree Strongly AgreeAgree Agree Agree AgreeStrongly Agree Strongly Agree Agree Neither Disagree nor AgrStrongly Agree Strongly Agree Strongly Agree Strongly AgreeAgree Agree Disagree DisagreeAgree Strongly Agree Agree AgreeAgree Strongly Agree Strongly Agree Strongly AgreeAgree Strongly Agree Strongly Agree Strongly AgreeAgree Neither Disagree nor Agr Disagree Neither Disagree nor AgrAgree Neither Disagree nor Agr Disagree Neither Disagree nor AgrAgree Strongly Agree Agree Strongly AgreeNeither Disagree nor Agr Strongly Agree Strongly Agree Strongly AgreeAgree Agree Agree AgreeDisagree Agree Neither Disagree nor Agr AgreeAgree Strongly Agree Agree AgreeAgree Agree Agree AgreeStrongly Agree Strongly Agree Strongly Agree Strongly AgreeStrongly Agree Strongly Agree Strongly Agree Strongly AgreeStrongly Agree Strongly Agree Strongly Agree Strongly AgreeAgree Strongly Agree Strongly Agree AgreeStrongly Agree Strongly Agree Strongly Agree Strongly AgreeAgree Agree Agree AgreeAgree Strongly Agree Strongly Agree Strongly AgreeAgree Agree Agree AgreeNeither Disagree nor Agr Strongly Agree Neither Disagree nor Agr AgreeAgree Agree Agree AgreeStrongly Agree Strongly Agree Strongly Agree AgreeAgree Agree Agree AgreeStrongly Agree Agree Agree AgreeAgree Strongly Agree Neither Disagree nor Agr Neither Disagree nor AgrStrongly Agree Strongly Agree Strongly Agree Strongly AgreeStrongly Agree Strongly Agree Strongly Agree Strongly AgreeNeither Disagree nor Agr Agree Agree AgreeAgree Strongly Agree Agree AgreeAgree Strongly Agree Strongly Agree Strongly AgreeAgree Agree Agree AgreeDisagree Strongly Agree Strongly Agree Strongly AgreeAgree Strongly Agree Neither Disagree nor Agr Neither Disagree nor AgrStrongly Agree Agree Agree Agree

Page 14: Assessing the Effectiveness of Facebook as a Promotion Tool in Boosting Sales of SMS Pariaz Magazine in Mauritius (Responses)

Agree Strongly Agree Strongly Agree AgreeStrongly Agree Strongly Agree Strongly Agree AgreeNeither Disagree nor Agr Agree Agree AgreeStrongly Agree Strongly Agree Neither Disagree nor Agr AgreeNeither Disagree nor Agr Strongly Agree Strongly Agree Strongly AgreeStrongly Agree Strongly Agree Strongly Agree Strongly AgreeAgree Strongly Agree Agree AgreeAgree Agree Strongly Agree Neither Disagree nor AgrStrongly Agree Agree Agree AgreeNeither Disagree nor Agr Agree Agree Neither Disagree nor AgrNeither Disagree nor Agr Neither Disagree nor Agr Neither Disagree nor Agr AgreeNeither Disagree nor Agr Agree Neither Disagree nor Agr AgreeStrongly Agree Strongly Agree Agree AgreeAgree Strongly Agree Strongly Agree Strongly AgreeDisagree Agree Agree AgreeStrongly Agree Strongly Agree Strongly Agree Strongly AgreeAgree Agree Agree AgreeStrongly Agree Strongly Agree Strongly Agree Strongly AgreeAgree Agree Agree AgreeAgree Agree Neither Disagree nor Agr AgreeAgree Agree Neither Disagree nor Agr AgreeNeither Disagree nor Agr Strongly Agree Agree Neither Disagree nor AgrAgree Neither Disagree nor Agr Agree Strongly AgreeNeither Disagree nor Agr Agree Strongly Agree Neither Disagree nor AgrNeither Disagree nor Agr Agree Neither Disagree nor Agr AgreeNeither Disagree nor Agr Agree Neither Disagree nor Agr Neither Disagree nor AgrDisagree Neither Disagree nor Agr Agree Neither Disagree nor AgrNeither Disagree nor Agr Neither Disagree nor Agr Agree Neither Disagree nor AgrNeither Disagree nor Agr Agree Neither Disagree nor Agr Neither Disagree nor AgrDisagree Disagree Neither Disagree nor Agr Neither Disagree nor AgrAgree Agree Neither Disagree nor Agr AgreeStrongly Agree Strongly Agree Strongly Agree Strongly AgreeAgree Strongly Agree Strongly Agree Strongly AgreeAgree Strongly Agree Agree Neither Disagree nor AgrAgree Agree Agree AgreeAgree Agree Agree Strongly AgreeStrongly Agree Strongly Agree Strongly Agree AgreeAgree Agree Agree AgreeAgree Agree Agree AgreeStrongly Agree Agree Agree AgreeStrongly Agree Strongly Agree Strongly Agree Strongly AgreeStrongly Agree Strongly Agree Strongly Agree Strongly AgreeStrongly Agree Strongly Agree Strongly Agree Strongly AgreeDisagree Agree Disagree Disagree

Page 15: Assessing the Effectiveness of Facebook as a Promotion Tool in Boosting Sales of SMS Pariaz Magazine in Mauritius (Responses)

Agree Agree Agree AgreeNeither Disagree nor Agr Strongly Agree Strongly Agree Strongly DisagreeAgree Strongly Agree Strongly Agree DisagreeAgree Agree Agree AgreeStrongly Agree Strongly Agree Strongly Agree Strongly AgreeAgree Agree Agree Neither Disagree nor AgrStrongly Agree Strongly Agree Agree AgreeStrongly Agree Agree Agree Neither Disagree nor AgrStrongly Agree Agree Agree AgreeNeither Disagree nor Agr Agree Agree AgreeStrongly Agree Strongly Agree Strongly Agree Strongly AgreeAgree Neither Disagree nor Agr Neither Disagree nor Agr DisagreeAgree Neither Disagree nor Agr Agree Strongly Agree

Page 16: Assessing the Effectiveness of Facebook as a Promotion Tool in Boosting Sales of SMS Pariaz Magazine in Mauritius (Responses)

11. To what extent do you aOthers, please specify 12. To what extent do you 12. To what extent do you

Strongly Agree Agree AgreeAgree Agree Strongly AgreeAgree Strongly Agree AgreeAgree Neither Disagree nor Agr AgreeAgree Agree AgreeAgree Agree AgreeAgree Neither Disagree nor Agr AgreeStrongly Agree Agree AgreeAgree Neither Disagree nor Agr Neither Disagree nor AgrAgree Strongly Agree AgreeStrongly Agree Strongly Agree Strongly AgreeStrongly Agree Strongly Agree Strongly AgreeDisagree Agree Neither Disagree nor AgrDisagree Agree Neither Disagree nor AgrStrongly Agree Agree AgreeAgree Agree Strongly AgreeAgree Neither Disagree nor Agr Neither Disagree nor AgrNeither Disagree nor Agree Neither Disagree nor Agr AgreeAgree Agree AgreeNeither Disagree nor Agree Agree Neither Disagree nor AgrStrongly Agree Strongly Agree AgreeStrongly Agree Agree AgreeStrongly Agree Strongly Agree Strongly AgreeAgree Neither Disagree nor Agr Neither Disagree nor AgrStrongly Agree Agree AgreeNeither Disagree nor Agree Agree AgreeStrongly Agree Agree Neither Disagree nor AgrAgree Agree AgreeDisagree Neither Disagree nor Agr DisagreeAgree Neither Disagree nor Agr AgreeAgree Agree AgreeNeither Disagree nor Agree Neither Disagree nor Agr Strongly DisagreeNeither Disagree nor Agree Neither Disagree nor Agr Neither Disagree nor AgrAgree Neither Disagree nor Agr Neither Disagree nor AgrNeither Disagree nor Agree Agree AgreeStrongly Agree Strongly Agree Strongly AgreeAgree Neither Disagree nor Agr Neither Disagree nor AgrStrongly Agree Neither Disagree nor Agr Neither Disagree nor AgrAgree Disagree DisagreeAgree Neither Disagree nor Agr Neither Disagree nor AgrStrongly Agree Neither Disagree nor Agr Neither Disagree nor AgrNeither Disagree nor Agree Neither Disagree nor Agr Neither Disagree nor AgrAgree Agree Agree

Page 17: Assessing the Effectiveness of Facebook as a Promotion Tool in Boosting Sales of SMS Pariaz Magazine in Mauritius (Responses)

Agree Agree AgreeAgree Agree AgreeNeither Disagree nor Agree Neither Disagree nor Agr AgreeAgree Agree Neither Disagree nor AgrDisagree Agree AgreeStrongly Agree Agree AgreeNeither Disagree nor Agree Strongly Agree DisagreeAgree Agree Neither Disagree nor AgrAgree Agree AgreeDisagree Neither Disagree nor Agr AgreeAgree Neither Disagree nor Agr AgreeAgree Agree AgreeAgree Strongly Agree AgreeAgree Neither Disagree nor Agr Neither Disagree nor AgrAgree Neither Disagree nor Agr AgreeStrongly Agree Strongly Agree AgreeDisagree Agree Neither Disagree nor AgrStrongly Agree Agree AgreeAgree Agree AgreeAgree Agree AgreeAgree Agree AgreeAgree Check zoli 35. Agree AgreeAgree Agree Strongly AgreeAgree Neither Disagree nor Agr AgreeStrongly Agree Strongly Agree Strongly AgreeNeither Disagree nor Agree Agree AgreeStrongly Agree Strongly Agree Strongly AgreeAgree Neither Disagree nor Agr AgreeNeither Disagree nor Agree Neither Disagree nor Agr AgreeAgree Agree Neither Disagree nor AgrAgree Agree Strongly AgreeStrongly Agree Strongly Agree Strongly AgreeAgree Strongly Agree Strongly AgreeStrongly Disagree Agree AgreeAgree Agree AgreeAgree Neither Disagree nor Agr Neither Disagree nor AgrAgree Strongly Agree Strongly AgreeNeither Disagree nor Agree Agree AgreeAgree Agree AgreeAgree Agree Strongly AgreeAgree Strongly Agree Strongly AgreeStrongly Agree Strongly Agree Strongly AgreeAgree Strongly Agree Strongly AgreeStrongly Disagree Agree Agree

Page 18: Assessing the Effectiveness of Facebook as a Promotion Tool in Boosting Sales of SMS Pariaz Magazine in Mauritius (Responses)

Neither Disagree nor Agree Strongly Agree Strongly AgreeAgree Strongly Agree Strongly AgreeStrongly Agree Strongly Agree Strongly AgreeAgree Agree AgreeStrongly Agree Strongly Agree Strongly AgreeAgree Strongly Agree Strongly AgreeAgree Strongly Agree Strongly AgreeAgree Agree AgreeAgree Neither Disagree nor Agr AgreeDisagree Neither Disagree nor Agr AgreeStrongly Agree Strongly Agree Strongly AgreeStrongly Agree Neither Disagree nor Agr AgreeStrongly Agree Agree Agree

Page 19: Assessing the Effectiveness of Facebook as a Promotion Tool in Boosting Sales of SMS Pariaz Magazine in Mauritius (Responses)

12. To what extent do you 13. According to you, how e14. Compared to other types15. How likely are you to

Agree Effective Likely LikelyDisagree Effective Likely Neither likely nor unlikelAgree Effective Likely LikelyNeither Disagree nor Agr Effective Likely LikelyStrongly Agree Effective Very likely LikelyAgree Effective Likely LikelyNeither Disagree nor Agr Very effective Very likely Very likelyAgree Very effective Likely Neither likely nor unlikelNeither Disagree nor Agr Neither effective nor IneffVery likely LikelyNeither Disagree nor Agr Effective Likely Neither likely nor unlikelStrongly Agree Effective Very likely LikelyStrongly Agree Effective Very likely LikelyDisagree Neither effective nor IneffUnlikely Neither likely nor unlikelDisagree Neither effective nor IneffUnlikely Neither likely nor unlikelAgree Effective Likely LikelyNeither Disagree nor Agr Very effective Unlikely Neither likely nor unlikelNeither Disagree nor Agr Neither effective nor IneffNeither likely nor unlikel Neither likely nor unlikelNeither Disagree nor Agr Neither effective nor IneffNeither likely nor unlikel LikelyNeither Disagree nor Agr Effective Likely LikelyNeither Disagree nor Agr Neither effective nor IneffNeither likely nor unlikel UnlikelyNeither Disagree nor Agr Very effective Likely Neither likely nor unlikelAgree Very effective Very likely LikelyNeither Disagree nor Agr Very effective Very likely Neither likely nor unlikelNeither Disagree nor Agr Very effective Very likely LikelyStrongly Disagree Very effective Very likely Very likelyAgree Effective Likely LikelyAgree Effective Very likely Neither likely nor unlikelAgree Effective Likely LikelyStrongly Disagree Effective Likely Neither likely nor unlikelNeither Disagree nor Agr Effective Likely LikelyAgree Very effective Likely LikelyStrongly Disagree Effective Likely UnlikelyNeither Disagree nor Agr Effective Likely LikelyNeither Disagree nor Agr Effective Likely Neither likely nor unlikelDisagree Very effective Very likely LikelyStrongly Agree Very effective Very likely Very likelyNeither Disagree nor Agr Neither effective nor IneffNeither likely nor unlikel LikelyStrongly Disagree Very effective Very likely LikelyDisagree Effective Unlikely LikelyNeither Disagree nor Agr Very effective Very likely Neither likely nor unlikelNeither Disagree nor Agr Very effective Very likely LikelyNeither Disagree nor Agr Ineffective Neither likely nor unlikel Neither likely nor unlikelDisagree Effective Likely Very likely

Page 20: Assessing the Effectiveness of Facebook as a Promotion Tool in Boosting Sales of SMS Pariaz Magazine in Mauritius (Responses)

Agree Effective Likely Neither likely nor unlikelNeither Disagree nor Agr Very effective Likely Neither likely nor unlikelNeither Disagree nor Agr Effective Likely UnlikelyStrongly Agree Effective Very likely LikelyStrongly Disagree Very effective Unlikely LikelyAgree Very effective Very likely LikelyAgree Very effective Likely Very likelyStrongly Agree Neither effective nor IneffNeither likely nor unlikel Neither likely nor unlikelyAgree Very effective Very likely LikelyNeither Disagree nor Agr Effective Neither likely nor unlikel Neither likely nor unlikelStrongly Agree Effective Likely Neither likely nor unlikelyDisagree Effective Likely LikelyAgree Very effective Likely LikelyDisagree Effective Very likely Neither likely nor unlikelStrongly Agree Very effective Likely LikelyAgree Effective Very likely LikelyNeither Disagree nor Agr Effective Likely Neither likely nor unlikelNeither Disagree nor Agr Very effective Likely LikelyNeither Disagree nor Agr Effective Likely LikelyDisagree Effective Likely LikelyNeither Disagree nor Agr Effective Neither likely nor unlikel LikelyNeither Disagree nor Agr Very effective Very likely LikelyAgree Effective Very likely LikelyStrongly Agree Neither effective nor IneffLikely LikelyStrongly Agree Neither effective nor IneffLikely Neither likely nor unlikelyAgree Effective Neither likely nor unlikel Very likelyStrongly Agree Very effective Likely Neither likely nor unlikelyNeither Disagree nor Agr Effective Neither likely nor unlikel LikelyNeither Disagree nor Agr Effective Neither likely nor unlikel LikelyAgree Neither effective nor IneffNeither likely nor unlikel LikelyStrongly Agree Very effective Very likely Very likelyStrongly Agree Very ineffective Very unlikely LikelyStrongly Agree Very effective Very likely Very likelyAgree Very effective Likely Neither likely nor unlikelDisagree Effective Likely LikelyNeither Disagree nor Agr Very effective Likely LikelyAgree Very effective Very likely Very likelyNeither Disagree nor Agr Effective Likely LikelyAgree Effective Neither likely nor unlikel UnlikelyAgree Very effective Very likely Very likelyStrongly Agree Very effective Very likely Very likelyStrongly Agree Very effective Very likely Very likelyAgree Very effective Very likely Very likelyNeither Disagree nor Agr Effective Unlikely Unlikely

Page 21: Assessing the Effectiveness of Facebook as a Promotion Tool in Boosting Sales of SMS Pariaz Magazine in Mauritius (Responses)

Strongly Agree Very ineffective Very likely LikelyStrongly Agree Very ineffective Very likely Very likelyStrongly Agree Very ineffective Very likely Very likelyAgree Effective Likely LikelyStrongly Agree Very ineffective Very likely Very likelyStrongly Agree Effective Likely LikelyAgree Very effective Very likely Very likelyAgree Very effective Very likely Very likelyStrongly Disagree Effective Very likely Neither likely nor unlikelStrongly Disagree Neither effective nor IneffVery unlikely Very unlikelyNeither Disagree nor Agr Very effective Very likely LikelyStrongly Agree Effective Likely Neither likely nor unlikelStrongly Agree Very effective Very likely Neither likely nor unlikel

Page 22: Assessing the Effectiveness of Facebook as a Promotion Tool in Boosting Sales of SMS Pariaz Magazine in Mauritius (Responses)

16. Have you ever purchas17. How far do you agree w17. How far do you agree w17. How far do you agree w

No Agree Agree AgreeNo Agree Agree AgreeNo Agree Agree AgreeNo Strongly Agree Strongly Agree Strongly AgreeNo Agree Agree Strongly AgreeYes Agree Agree AgreeNo Strongly Agree Strongly Agree Strongly AgreeYes Agree Agree AgreeYes Agree Agree AgreeNo Agree Neither Disagree nor Agr AgreeNo Strongly Agree Agree AgreeNo Strongly Agree Agree AgreeNo Neither Disagree nor Agr Agree Neither Disagree nor AgrNo Neither Disagree nor Agr Agree Neither Disagree nor AgrYes Strongly Agree Strongly Agree Strongly AgreeNo Agree Strongly Agree Strongly AgreeNo Neither Disagree nor Agr Disagree DisagreeYes Neither Disagree nor Agr Neither Disagree nor Agr Neither Disagree nor AgrYes Agree Agree AgreeNo Agree Agree AgreeNo Agree Agree AgreeNo Agree Agree AgreeYes Agree Agree Neither Disagree nor AgrYes Agree Agree AgreeYes Strongly Agree Agree Strongly AgreeNo Agree Agree AgreeNo Neither Disagree nor Agr Agree AgreeYes Agree Agree Neither Disagree nor AgrNo Disagree Agree Neither Disagree nor AgrNo Agree Agree AgreeYes Agree Strongly Agree AgreeYes Disagree Neither Disagree nor Agr Neither Disagree nor AgrYes Neither Disagree nor Agr Agree AgreeYes Neither Disagree nor Agr Agree Neither Disagree nor AgrYes Agree Strongly Agree Strongly AgreeYes Strongly Disagree Strongly Agree AgreeNo Neither Disagree nor Agr Neither Disagree nor Agr Neither Disagree nor AgrYes Neither Disagree nor Agr Strongly Agree Neither Disagree nor AgrNo Neither Disagree nor Agr Neither Disagree nor Agr Neither Disagree nor AgrYes Agree Agree AgreeYes Agree Agree AgreeNo Neither Disagree nor Agr Neither Disagree nor Agr AgreeYes Agree Agree Agree

Page 23: Assessing the Effectiveness of Facebook as a Promotion Tool in Boosting Sales of SMS Pariaz Magazine in Mauritius (Responses)

Yes Disagree Neither Disagree nor Agr Neither Disagree nor AgrYes Neither Disagree nor Agr Agree AgreeNo Neither Disagree nor Agr Neither Disagree nor Agr AgreeYes Agree Neither Disagree nor Agr Agree

Agree Strongly Agree AgreeYes Agree Agree AgreeYes Agree Strongly Agree Neither Disagree nor Agr

Neither likely nor unlikely Neither Disagree nor Agr Agree Neither Disagree nor AgrYes Agree Agree AgreeNo Neither Disagree nor Agr Neither Disagree nor Agr Agree

Neither likely nor unlikely Agree Agree Strongly AgreeNo Agree Strongly Agree Strongly AgreeYes Agree Agree AgreeNo Agree Agree Neither Disagree nor AgrNo Agree Agree Strongly AgreeYes Agree Agree AgreeNo Agree Neither Disagree nor Agr Neither Disagree nor AgrYes Agree Agree AgreeNo Neither Disagree nor Agr Agree Neither Disagree nor AgrNo Agree Agree AgreeYes Agree Agree AgreeYes Agree Agree AgreeYes Neither Disagree nor Agr Agree Strongly Agree

Neither Disagree nor Agr Agree Strongly AgreeNeither likely nor unlikely Disagree Neither Disagree nor Agr Strongly Agree

Yes Strongly Agree Agree Strongly AgreeNeither likely nor unlikely Neither Disagree nor Agr Agree Strongly Agree

No Neither Disagree nor Agr Agree Neither Disagree nor AgrNo Neither Disagree nor Agr Agree Strongly AgreeNo Agree Neither Disagree nor Agr AgreeYes Agree Agree Strongly AgreeYes Strongly Agree Strongly Agree Strongly AgreeNo Strongly Agree Agree Strongly AgreeYes Disagree Agree DisagreeNo Neither Disagree nor Agr Agree AgreeYes Neither Disagree nor Agr Agree Neither Disagree nor AgrYes Strongly Agree Strongly Agree Strongly AgreeNo Agree Agree AgreeNo Agree Agree Neither Disagree nor AgreeYes Agree Strongly Agree Strongly AgreeYes Strongly Agree Strongly Agree Strongly AgreeYes Agree Agree Strongly AgreeYes Strongly Agree Strongly Agree AgreeNo Agree Agree Disagree

Page 24: Assessing the Effectiveness of Facebook as a Promotion Tool in Boosting Sales of SMS Pariaz Magazine in Mauritius (Responses)

No Strongly Agree Strongly Agree Strongly AgreeYes Strongly Agree Strongly Agree Strongly AgreeYes Strongly Agree Strongly Agree Strongly AgreeNo Agree Agree AgreeYes Strongly Agree Strongly Agree Strongly AgreeNo Agree Agree AgreeYes Agree Agree AgreeNo Strongly Agree Strongly Agree AgreeNo Neither Disagree nor Agr Neither Disagree nor Agr Neither Disagree nor AgrNo Agree Agree Strongly DisagreeYes Neither Disagree nor Agr Strongly Agree Strongly AgreeYes Agree Disagree AgreeYes Agree Agree Agree

Page 25: Assessing the Effectiveness of Facebook as a Promotion Tool in Boosting Sales of SMS Pariaz Magazine in Mauritius (Responses)

18. Gender 19. Marital Status 20. Age group 21. Education

Male Single 25 – 34 years Bachelor's DegreeMale Single 18 – 24 years School CertificateMale Single 18 – 24 years Bachelor's DegreeMale Married 25 – 34 years Bachelor's DegreeMale Single 25 – 34 years Bachelor's DegreeMale Married 25 – 34 years Bachelor's DegreeFemale Single 18 – 24 years Bachelor's DegreeMale Single 25 – 34 years DiplomaFemale Married 25 – 34 years Higher School CertificateMale Single 25 – 34 years Bachelor's DegreeFemale Married 25 – 34 years CertificateFemale Married 25 – 34 years CertificateMale Married 35 – 44 years Bachelor's DegreeMale Married 35 – 44 years Bachelor's DegreeMale Single 18 – 24 years Bachelor's DegreeFemale Single 18 – 24 years DiplomaMale Married 35 – 44 years DiplomaMale Single 25 – 34 years PostgraduateMale Single 25 – 34 years Higher School CertificateMale Single 25 – 34 years DiplomaFemale Single 18 – 24 years DiplomaFemale Single 18 – 24 years Bachelor's DegreeFemale Single 25 – 34 years Bachelor's DegreeFemale Single 18 – 24 years Higher School CertificateFemale Complicated 25 – 34 years Bachelor's DegreeFemale Married 45 – 54 years DiplomaMale Married 35 – 44 years Masters DegreeFemale Single 18 – 24 years Bachelor's DegreeMale 18 – 24 years Bachelor's DegreeFemale Single 18 – 24 years Higher School CertificateMale Single 18 – 24 years Bachelor's DegreeMale Single 25 – 34 years Bachelor's DegreeFemale Single 25 – 34 years DiplomaFemale Single 18 – 24 years Higher School CertificateFemale Single 18 – 24 years Higher School CertificateMale Single 18 – 24 years DiplomaFemale Single 25 – 34 years Bachelor's DegreeMale Single 18 – 24 years DiplomaFemale Single 18 – 24 years Higher School CertificateMale Single 25 – 34 years DiplomaFemale Single 18 – 24 years CertificateMale Single 35 – 44 years School CertificateMale Single 25 – 34 years Bachelor's Degree

Page 26: Assessing the Effectiveness of Facebook as a Promotion Tool in Boosting Sales of SMS Pariaz Magazine in Mauritius (Responses)

Male Single 18 – 24 years Higher School CertificateMale Single 25 – 34 years Bachelor's DegreeMale Single 18 – 24 years Bachelor's DegreeMale Single 18 – 24 years Bachelor's DegreeMale In a relationship 18 – 24 years Higher School CertificateFemale Married 25 – 34 years Bachelor's DegreeMale Single 25 – 34 years PostgraduateMale Single 45 – 54 years CertificateFemale Single 25 – 34 years Bachelor's DegreeMale Married 25 – 34 years Higher School CertificateFemale Married DiplomaMale Single 18 – 24 years Higher School CertificateFemale Married 35 – 44 years PostgraduateFemale Single 25 – 34 years DiplomaFemale Single 25 – 34 years PostgraduateMale Single 25 – 34 years School CertificateMale Single 25 – 34 years Bachelor's DegreeFemale Single 25 – 34 years Bachelor's DegreeMale Married 25 – 34 years Bachelor's DegreeMale Single 25 – 34 years Bachelor's DegreeMale Married 35 – 44 years Higher School CertificateMale Married 25 – 34 years Bachelor's DegreeFemale Single 35 – 44 years DiplomaFemale Divorced 45 – 54 years Bachelor's DegreeMale Married 35 – 44 years DiplomaMale Single 35 – 44 years CertificateFemale Single 25 – 34 years PostgraduateFemale Married 35 – 44 years Bachelor's DegreeMale Married 35 – 44 years DiplomaMale Married 35 – 44 years PostgraduateMale Married 25 – 34 years DiplomaFemale Married 45 – 54 years DiplomaFemale Single 25 – 34 years Bachelor's DegreeMale Single 25 – 34 years Higher School CertificateFemale 25 – 34 years CertificateFemale Married 25 – 34 years Bachelor's DegreeFemale Single 25 – 34 years Bachelor's DegreeFemale Married 55 – 65 years Higher School Certificate

Neither Disagree nor Agree Married 55 – 65 years Higher School CertificateFemale Single 25 – 34 years Bachelor's DegreeFemale Single 25 – 34 years Bachelor's DegreeFemale Single 25 – 34 years DiplomaFemale Single 25 – 34 years Diploma

Married 25 – 34 years Higher School Certificate

Page 27: Assessing the Effectiveness of Facebook as a Promotion Tool in Boosting Sales of SMS Pariaz Magazine in Mauritius (Responses)

Female Married 35 – 44 years PostgraduateMale Single 35 – 44 years PHDMale Married 45 – 54 years PHDMale Single 25 – 34 years Bachelor's DegreeMale Single 18 – 24 years DiplomaFemale Single 18 – 24 years Higher School CertificateFemale Single 25 – 34 years Bachelor's DegreeFemale Single 25 – 34 years DiplomaFemale Single 18 – 24 years Higher School CertificateMale Single 25 – 34 years Higher School CertificateMale Married 35 – 44 years Bachelor's DegreeMale Married 45 – 54 years PostgraduateFemale Married 35 – 44 years Certificate

Page 28: Assessing the Effectiveness of Facebook as a Promotion Tool in Boosting Sales of SMS Pariaz Magazine in Mauritius (Responses)

22. Occupation 23. Salary range

Self-Employed Rs5000 – Rs14999Unemployed Rs0 – Rs4999Student Rs0 – Rs4999Employed Above Rs45000Employed Rs15000 – Rs24999Employed Rs25000 – Rs34999Student Rs0 – Rs4999Employed Rs25000 – Rs34999Employed Rs15000 – Rs24999Employed Rs35000 – Rs45000Self-Employed Rs5000 – Rs14999Self-Employed Rs5000 – Rs14999Employed Rs25000 – Rs34999Employed Rs25000 – Rs34999Student Rs0 – Rs4999Student Rs0 – Rs4999Employed Rs25000 – Rs34999Employed Rs25000 – Rs34999Student Rs0 – Rs4999Employed Rs15000 – Rs24999StudentEmployed Rs5000 – Rs14999Unemployed Rs0 – Rs4999Unemployed Rs0 – Rs4999UnemployedEmployed Above Rs45000Employed Rs35000 – Rs45000Employed Rs15000 – Rs24999Employed Rs15000 – Rs24999Employed Rs5000 – Rs14999Student Rs0 – Rs4999Self-Employed Rs5000 – Rs14999Employed Rs15000 – Rs24999Employed Rs15000 – Rs24999Employed Rs15000 – Rs24999Employed Rs0 – Rs4999Employed Rs15000 – Rs24999Self-Employed Above Rs45000Student Rs0 – Rs4999Self-Employed Rs5000 – Rs14999Student Rs0 – Rs4999Employed Rs5000 – Rs14999Employed Rs15000 – Rs24999

Page 29: Assessing the Effectiveness of Facebook as a Promotion Tool in Boosting Sales of SMS Pariaz Magazine in Mauritius (Responses)

StudentEmployed Rs15000 – Rs24999Student Rs0 – Rs4999Employed Rs15000 – Rs24999StudentEmployed Rs5000 – Rs14999Self-Employed Rs35000 – Rs45000Employed Rs15000 – Rs24999Employed Rs15000 – Rs24999Self-Employed Above Rs45000Self-Employed Rs25000 – Rs34999Employed Rs5000 – Rs14999Employed Rs35000 – Rs45000Unemployed Rs0 – Rs4999Employed Rs15000 – Rs24999Employed Rs5000 – Rs14999Employed Rs25000 – Rs34999Employed Rs5000 – Rs14999Employed Rs15000 – Rs24999Employed Rs15000 – Rs24999Employed Rs25000 – Rs34999Employed Above Rs45000Self-Employed Rs35000 – Rs45000Self-Employed Rs35000 – Rs45000Employed Rs25000 – Rs34999Self-Employed Above Rs45000Self-Employed Above Rs45000Employed Rs15000 – Rs24999Self-Employed Above Rs45000Self-Employed Above Rs45000Employed Rs25000 – Rs34999Self-Employed Rs25000 – Rs34999Employed Above Rs45000Employed Rs15000 – Rs24999EmployedSelf-Employed Rs15000 – Rs24999Employed Rs15000 – Rs24999Employed Rs35000 – Rs45000Employed Rs35000 – Rs45000Employed Rs15000 – Rs24999Employed Rs15000 – Rs24999Employed Rs15000 – Rs24999Employed Rs15000 – Rs24999Unemployed Rs5000 – Rs14999

Page 30: Assessing the Effectiveness of Facebook as a Promotion Tool in Boosting Sales of SMS Pariaz Magazine in Mauritius (Responses)

Employed Rs35000 – Rs45000Employed Above Rs45000Employed Above Rs45000Employed Rs15000 – Rs24999Student Rs0 – Rs4999Self-Employed Rs15000 – Rs24999Employed Rs15000 – Rs24999Employed Rs15000 – Rs24999Student Rs0 – Rs4999Employed Rs15000 – Rs24999Employed Rs35000 – Rs45000Self-Employed Above Rs45000Employed Rs25000 – Rs34999