Compton: Course SLOs (Div 2) - Business - Management & Marketing

FALL 2015Assessment: Course Four Column

COM: BUS 14:Marketing

Course SLOs Assessment MethodDescription Results Actions

SLO #3 Marketing Mix - Articulate theprinciples of product development,pricing decisions, distribution options,and promotional strategies; theirimportance to consumers; and howthey integrate to create a totalproduct offering.

Course SLO Assessment Cycle: 2015-16 (Fall 2015)

Course SLO Status: Active

Input Date: 12/14/2013

Standard and Target for Success:Seventy five percent of the studentsare expected to pass with "C" orbetter.

Faculty Assessment Leader: Manzoor AhmadFaculty Contributing to Assessment: Manzoor Ahmad

Action: In order to enhancecomprehension of pricing anddistribution, two more assignmentswould be added to the course work.Goal is that the success rate could beelevated to 90 % (12/09/2016)Action Category: TeachingStrategies

Semester and Year Assessment Conducted: 2015-16 (Fall2015)Standard Met? : Standard MetFifteen students took the test. There were 4 A's , 5 B's , 3C's and 2 D's. 80 percent students completed the test withC or better grade. Students who had C or betterdemonstrated excellent comprehension of all the elementsof marketing mix. However, 20 percent studentsdemonstrated weak understanding of pricing anddistribution. (12/01/2015)

Exam/Test/Quiz - Multiple choicetest consisting of 100 questions wasgiven to the students in the classroom. The test was times andmonitored.

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COM: BUS 22:Human Relations in Organizations

Course SLOs Assessment MethodDescription Results Actions

SLO #2 Organizational Structures -Analyze workplace organizationalstructures and communicationnetworks.

Course SLO Assessment Cycle: 2015-16 (Fall 2015)

Course SLO Status: Active

Input Date: 07/01/2013

Standard and Target for Success:The target for success is 70% of thestudents would receive a grade if “C”or better on their critical and logicalreasoning and presentation skills.The rubric used is as follows: GradeA Far exceeds the standard,B Exceeds the standard, C

Met the standard, DBarely met the standard

(70%), and F Did not meet thestandard

Faculty Assessment Leader: Dovard Ross

Action: Although eighty-threepercent of the students received apassing score (70% or better) I feelthe case study approach has to be re-examined. In order to fully test SLO#2, Organizational structures andcommunication networks involveofficial "executive to mid-levelmanagers and manager-to-manager"and unofficial networks "grapevines",(12/01/2015)Action Category: TeachingStrategies

Semester and Year Assessment Conducted: 2015-16 (Fall2015)Standard Met? : Standard MetThis assessment mirrored the final grades the studentsreceived for the course. The assessment grades were asfollows: One student received an "A" grade, Five studentsreceived a "B" grade, Four students received a "C" graded,no "D's" were issued, and Two "F" grades were issued.Eighty-three percent of the students received a passinggraded on the case study. Twelve students completed thecourse. .08% received an "A," .42% received a "B," .33%received a "C," and .17% received a "F." (11/30/2015)

Case Study - Students were given aCase Study to analyze organizationalstructures by answering theoverriding question, “ShouldEmployers Restrict Social MediaUse?” Students will produce a one-page paper and discuss their resultsof, “where employers should drawthe line with respect to social mediause by employees?” They can outlinethe policies they would put in placefor the use of social media. This willbe conducted in an open forum.

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