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    Copyright 1995-2004 Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved.Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged.

    Slide 1

    Assessments and the KirkpatrickModel

    Using Assessments to EvaluateTraining

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    Copyright 1995-2004 Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved.Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged.

    Slide 2

    Donald Kirkpatrick

    Kirkpatrick developed a model of training evaluation in

    1959

    Arguably the most widely used approach Simple, Flexible and Complete

    4-level model

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    Copyright 1995-2004 Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved.Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged.

    Slide 3

    The Four Levels

    Level I: Evaluate Reaction

    Level II: Evaluate Learning

    Level III: Evaluate Behavior Level IV: Evaluate Results

    Fifth level was recently added for return oninvestment (ROI) but this was not inKirkpatricks original model

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    Copyright 1995-2004 Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved.Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged.

    Slide 4

    Relationship Between Levels

    Each subsequent level ispredicated upon doingevaluation at lower level

    A Level 3 will be of marginaluse, if a Level 2 evaluationis not conducted

    Level 1 - Reaction

    Was the environment suitable for learning?

    Level 2 - KnowledgeDid they learn anything

    Level 3 - BehaviorKSA being used on the job?

    Level 4 - ResultsWas it worth it?

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    Copyright 1995-2004 Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved.Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged.

    Slide 5

    ImproveLearning Environment

    ImproveKnowledge/Skill transfer

    CheckPerformance Environment

    Check Requirements,Systems and Processes

    Only by assessing each level can weyield actionable results

    Level 1 - Reaction

    Was the environment suitable for learning?

    Level 2 - KnowledgeDid they learn anything

    Level 3 - BehaviorKSA being used on the job?

    Level 4 - ResultsWas it worth it?

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    Copyright 1995-2004 Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved.Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged.

    Slide 6

    Types of Assessments Used at EachLevel

    Level 1 - Reaction

    Was the environment suitable for learning?

    Level 2 - KnowledgeDid they learn anything

    Level 3 - BehaviorKSA being used on the job?

    Level 4 - ResultsWas it worth it?

    Type Form

    SummativeCorrelation of business resultswith other assessment results

    Summative Observation of Performance360 Survey

    Diagnostic

    Summative

    Self-assessment

    Test

    Reaction

    Formative

    Survey

    Real-time Polling

    Quizzing

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    Copyright 1995-2004 Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved.Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged.

    Slide 7

    Reaction - What Is It?

    How favorably participants react to the training(Customer satisfaction)

    Collects reactions to instructor, course, and learning

    environment

    Communicates to trainees that their feedback isvalued

    Can provide quantitative information

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    Copyright 1995-2004 Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved.Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged.

    Slide 8

    Reaction - What It Looks Like

    Questionnaire - Most common collection tool

    Content

    Methods Media

    Trainer style

    Facilities

    Course materials

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    Copyright 1995-2004 Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved.Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged.

    Slide 10

    Learning - What Is It?

    Knowledge

    Skills

    Attitudes

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    Copyright 1995-2004 Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved.Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged.

    Slide 11

    Learning - What It Looks Like

    Media used to measure learning: Text Voice

    Demonstration

    Methods used to measure learning: Interviews Surveys Tests (pre-/post-)

    Observations Combinations

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    Copyright 1995-2004 Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved.Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged.

    Slide 12

    Learning - How to Perform

    Use a control group, if feasible

    Evaluate knowledge, skills, and/or attitudes

    before and after Get 100% participation or use statistical sample

    Follow-up as appropriate

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    Copyright 1995-2004 Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved.Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged.

    Slide 13

    Behavior - What Is It?

    Transfer of knowledge, skills,and/or attitude to the real world

    Measure achievement of

    performance objectives

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    Copyright 1995-2004 Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved.Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged.

    Slide 14

    Behavior - What It Looks Like

    Observe performer, first-hand

    Survey key people who

    observe performer Use checklists,

    questionnaires, interviews,or combinations

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    Copyright 1995-2004 Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved.Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged.

    Slide 15

    Behavior - How to Perform

    Evaluate before and after training

    Allow ample time before observing

    Survey key people Consider cost vs. benefits

    100% participation or a sampling

    Repeated evaluations at appropriate intervals

    Use of a control group

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    Copyright 1995-2004 Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved.Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged.

    Slide 16

    Results - What Is It?

    Assesses bottom line,final results

    Definition of resultsdependent upon the goalof the training program

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    Copyright 1995-2004 Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved.Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged.

    Slide 17

    Results - What It Looks Like

    Depends upon objectives of training program

    Quantify

    Proof vs. Evidence

    Proof is concrete

    Evidence is soft

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    Copyright 1995-2004 Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved.Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged.

    Slide 18

    Results - How to Perform

    Use a control group

    Allow time for results to be realized

    Measure before and after the program Consider cost versus benefits

    Be satisfied with evidence when proof is notpossible

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    Copyright 1995-2004 Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved.Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged.

    Slide 19

    Summary

    Level I: Evaluate Reaction

    Level II: Evaluate Learning

    Level III: Evaluate Behavior

    Level IV: Evaluate Results

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    Copyright 1995-2004 Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved.Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged.

    Slide 20

    Readings to Consider

    Kirkpatrick, Donald L. (1998). Evaluating Training Programs: The Four

    Levels. Berrett-Koehler Publishers.

    Worthen, Blaine R, James R. Sanders, Jody L. Fitzpatrick (1997). Program

    Evaluation: Alternative Approaches and Practical Guidelines (Second

    Edition).Addison,We

    sley, Longman, Inc.

    Kirkpatrick, Donald L. (1998). Another Look at Evaluating Training

    Programs. American Society for Training & Development.

    Sieloff, Debra A. (1999). The Bridge Evaluation Model. International

    Society for Performance Improvement.