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Assignment no :01SUBMITTED BY:Fariha AnsariHadeeqa-Tul-FatimaMaaz Ali BaigNoman AfsarGROCERY STORES Mini Mart

H&M Mini Mart H & MMini MartHighest selling product:Beverages, Milk, Bread and egg are the most selling item.

Footfall :200+ due to their location

Profit margin:Up to 10%.

Monthly sales:Approximately 3 lacsH & MMini MartStock re order:Orders are placed to individual company suppliers on a daily basis

Why this Location?They have chosen this location as its a residential area with less competition

H&M Mini MartLife medicosHighest Selling Products:Medicines and beverages

Foot fall:Approximately 130 people visit this store.

Sales:Almost Rs. 2 lacs.

Profit margin:Approximately up to 15%7Life medicosWhy this Location?As it is a residential area and no other such shops are available near in this area

Tahir Store

Tahir StoreDeals in retailing and wholesaling

Foot Fall:60-70 people

Consumer ProfileMixed

Why this Location:As it is in center of water pump market

Mom and Pop Shop

Al Madinah General storeAl Madinah General storeFoot fall:High in the start and end of monthMostly fall during the month

Profit:Rs.15,ooo to 20,000 (excluding expenses)

Monthly Sales:Approx Rs. 3 lacs

Al Madinah General storeNo of daily customers:100 to 150 (including children)

Utility Store

Utility StoreMonthly Sales:Rs.15 lacs

Profit:Approximately Rs. 80 to Rs.1 lac

Foot fall:20- 50

Highest selling Product: Necessity ItemsUtility Store

CLOTHING STORESAbdul Ghayom Cloth house

Abdul Ghayom Cloth houseMonthly Sales:Rs 25000

Foot fall: 7 to 10

Profit per month:Rs 20,000

Sell Cooking utensils and other things too

Abdul Ghayom Cloth houseThe Diners Shop

The Diners ShopHighest selling product: Varies from season to season Foot fall:Around 70 to 80 customers per dayPrices:Set through head office

Logistics work is done through their own suppliers in Pakistan The Diners Shop Consumer Profiles Families usually buy from this shop Customers are customarily from upper middle and middle class

Why This Location ?Being at the front location of the mall, it is easy to capture more customers

The Diners Shop

Rangoli The Fabric Store

Rangoli The Fabric StoreHighest Selling Brand: Al karam

Foot fall:200 customers per day

Stock refilled: With in two days after the placement of order

Prices:Are fixed and are set by the head office

Rangoli The Fabric StoreProfit:Al karam provide highest profits to Rangoli as they are itself their manufacturer

Why this Location:Customers preferred to shop more from malls and its convenient for them

Consumer Profiles: Mostly section A and B

Rangoli The Fabric StoreGul Ahmed

Gul Ahmed Highest Selling Item:Mostly their suit are their top selling itemsDuring sales the top selling items are related to bedding stuff

Foot fall: Around 400 people Only 35-40% are genuine buyers

Logistics:They have their personal logistic which supply goods to them on daily basis as per demand.

Gul Ahmed Consumer Profiles:Mostly families

Training:They provide special training to their staff and sales person

Pricing:Assigned from the head office and are fixed

Gul Ahmed

Warda PrintsWarda PrintsFoot fall:Approximately 25 to 30 customers Turn over is up to 20%.

Stock up: Stock is refilled on monthly basis.

Price Range:Starting from Rs. 2500 to Rs.6000.Warda PrintsMonthly sales: 12-15 lacs.

Why this Location:Being in a mall ,there are more chances to capture different consumers Warda Prints