assignment 11
TRANSCRIPT
Unmet Need or Desire
There is a need for a review of food on campus to help students decide where the best/worst food is being distributed.
Clint Quappe App Research and Development
Ethnographic Research Observations
The ethnographic research observations concluded that students 18 – 23 eating on campus would benefit
Clint Quappe App Research and Development
Photos from Ethnographic Research
Students online for food
Clint Quappe App Research and Development
Photos from Ethnographic Research
Student purchasing coffee
Clint Quappe App Research and Development
Photos from Ethnographic Research
Fruits and salads in Student Center
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Photos from Ethnographic Research
Pastries in Student Center
Clint Quappe App Research and Development
Photos from Ethnographic Research
Chinese food in Student Center
Clint Quappe App Research and Development
Post interview Observations
• Users care about the quality of their food when purchasing it
• If there is no desired food on campus some will go home to make their own
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Anecdotal Observations
• Many students go for the shorter food lines to get their food quicker if they are in a rush
• Students care about the quality of their food
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Anecdotal Observations
• Some students choose healthy meals while others do not
• Some food is preferred more than others
Clint Quappe App Research and Development
Draft Idea for App
A student review application for the food on campus
would help students decide where the best/worst food
is being distributed and whether or not to purchase it.
Clint Quappe App Research and Development
Draft Idea for App
The app could have live updates (like a Twitter feed) and
a user rating scale with comments, and pictures of
the food which help see favorable or unfavorable options.
Clint Quappe App Research and Development
Draft Idea for App
It could also help the decision making for students who want to eat healthy at these places.
Clint Quappe App Research and Development
Ideas from Ideation Session
• The unmet need or desire • Review for the food in an area• Help students decide where the best/worst food is being distributed
• How the app would work • Main screen with live feed of food review updates
• Who the app is intended for• Students 18 – 23 who eat food around the campus
Clint Quappe App Research and Development
Research on Apps
Yelp App: Review app that gives a map and 5 star review of restaurants in your area.
Clint Quappe App Research and Development
Research on Apps
Urbanspoon App: Review app that gives a map and 5 star review of restaurants in your area allows pictures of the food and user reviews.
Clint Quappe App Research and Development
Clint Quappe App Research and Development
Home Screen: • Welcome Page • User Login • Options
o Post anonymouslyo Location settingso Personal “review” score
Specifications of App
Clint Quappe App Research and Development
Specifications of AppSublevel 1: • List of places in area to eat
o Live feed of user reviews o Food search o Top review in last hour, day, week,
etc. • Post review of food with/without picture
o Text box comes up to write review o Add picture box comes up to add
picture
Clint Quappe App Research and Development
Specifications of App
Sublevel 2: • Click on reviews
o Text box comes up to write commento “rating” system come up to rate post
and food
Clint Quappe App Research and Development
Words collected during Ethnographic Research:1.Food2.Review3.Dining4.Cuisine5.Critique
Name Creation of App
Clint Quappe App Research and Development
Name Creation of App
Possible names:1.Food Review2.Cuisine Critique3.Dining Cuisine4.Din Review