Assignment 11: What is a target

audience BY Sami Arslan

Target audience definition: a particular group that a product or advertisement is aimed at

Secondary audience definition: The second consumer that the product would target which

may involve less money or demands for the product

Demographics definition : Marketing to place an audience into age, gender , race ect

Psychographics definition: Also called IOA variables , Psychographics is the study of personality , values ,opinions , attitudes ,

interests and lifestyles