Assignment 2

Tal Mizrachi

Journalism 333

April 14, 2013

Nike Blog

vs.

Adidas Blog

NikeBlog.Com

The Nike Blog has no affiliation with Nike but it is a place where people post about new shoes or products coming out. They also update about teams getting new uniforms and report on all the news that Nike is releasing. They have information regarding specific shoes, teams, sports, and release dates and call themselves the “Best thing to happen to shoes since socks.”

An example of pictures posted on April 2 regarding UGA’s new uniforms.

Adidas Group Blog

The Adidas Group Blog is not as specific to Adidas as the Nike Blog is to Nike. Rather the group blog sponsers other brands such as Reebok, TayloMade, Ashworth, and many others. The blog has various articles about different Adidas sponsered athletes and has categories such as headquarters news and business operations as well as other sport links.

Part of a recent article posted to the Adidas Blog.

NikeBlog StrengthsThe NikeBlog has

many strengths. For example, they do a great job with promoting products and giving their readers up to date information on the merchandise that they are interested in.

The NikeBlog features over 650 videos on various topics such as fitness and sports. Here is a link to one featuring Lakey Peterson.

AdidasGroup Strengths

The AdidasGroup blog seems to be more dedicated to the business side of Adidas rather than the products that Adidas offers. If they spent more time promoting the different goods that Adidas has they might be able to build a stronger following for their blog and attract more attention to it.

Here is a link to a video posted on the AdidasGroup blog. It introduces the headquarters of AdidasGroup.

NikeBlog Weaknesses

The NikeBlog’s main weakness would be that it is not organized very well. The different categories that they have on the top bar are to broad and make looking for something specific a little difficult without using the search bar. NikeBlog offers a lot of different information but sometimes it could be very hard to find.

Screen shot showing the categories that the articles are organized into.

AdidasGroup Weaknesses

The AdidasGroup blog seems to be a little unorganized. The articles don’t seem to be in any specific order and the fact that this blog is a part of other companies can make it confusing to its users. If the articles were put into categories it would make the website easier to navigate.

OpportunitiesThe NikeBlog has done

a great job presenting all the different things that Nike is creating. The blog is also useful for tracking new products and designs that the Nike team is putting out. They seem to be capitalizing on all opportunities and doing a great job of managing the blog.

The AdidasGroup blog is more about posting articles and getting content out. I think they are missing out on the opportunity to promote the products that Adidas has and that if they focused more on that they would be able to build a better relationship with Adidas and its followers.

Threats

NikeBlog

AdidasGroup

It seems that the biggest threats to these blogs would be each other as Nike and Adidas seem to be one of the bigger rivals in sports products. Although both blogs are really different from each other, there seems to be a natural rivalry because of who they are supporting.

Links to Blogs Used:

NikeBlog.Com

blog.adidas-group.com