assignment 3
TRANSCRIPT
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Cerebral Memory Cards Chris Sandoval
FA102a, Research and Brand Development
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Assignment One, Research
Cerebral Memory Cards Chris Sandoval
“Preserving the self for later emulation: what brain features do we need?”
http://www.kurzweilai.net/preserving-the-self-for-later-emulation-what-brain-features-do-we-need
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Cerebral Memory Cards Chris Sandoval
Assignment One, Research
Recurrent loops, special electrical circuits that cycle back on themselves, hold our current thoughts.
http://alifewastedinrock.files.wordpress.com/2009/03/memory.jpg?w=300&h=299
http://www.kurzweilai.net/preserving-the-self-for-later-emulation-what-brain-features-do-we-need
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Cerebral Memory Cards Chris Sandoval
Assignment One, Research
Preserved memories and identity may be affordably reanimated by being “uploaded“ into computer simulations,
http://www.kurzweilai.net/preserving-the-self-for-later-emulation-what-brain-features-do-we-need
http://www.kurzweilai.net/images/Thebrainisthinking-259x287.jpg
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Cerebral Memory Cards Chris Sandoval
Cryogenic brain preservation can be validated to reliably store retrievable and useful individual mental information.
http://www.kurzweilai.net/preserving-the-self-for-later-emulation-what-brain-features-do-we-need
Assignment One, Research
http://www.neurdon.com/wp-content/uploads/2010/04/brain_usb.jpg
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Subconscious Moves to a Hardcopy
Cerebral Memory Cards Chris Sandoval
Assignment One, Description of Future Product or Service
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Assignment Two, Naming Process
Cerebral Memory Cards Chris Sandoval
Sweet
Calculated
Medicinal
Memory
Motivated
CalculatedMemory
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Assignment Two, Brand Character Diagram
Cerebral Memory Cards Chris Sandoval
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Cerebral Memory Cards Chris Sandoval
Assignment Three, Logotype Research, Science
I chose the word, “Science” from the character diagram.
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Cerebral Memory Cards Chris Sandoval
http://www.dartneuroscience.com http://www.wired.com/
http://www.mchips.com/
Assignment Three, Logotype Research
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Cerebral Memory Cards Chris Sandoval
Assignment Three, Finished Logotype
The use of rectangles in both WIRED and MicroChips inspired my logotype.