assignment #4: organization
Post on 19-Oct-2014
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Assignment #4 for the Media Strategy in Digital Communication course at the Copenhagen Business School, Spring 2011.TRANSCRIPT
Assignment #4Media Strategy in Digital CommunicationCopenhagen Business School
Assignment #4: Organization
Media Strategy in Digital CommunicationCopenhagen Business School
Today we’ll be making a Public Relations audit.
Today we’ll be making a Public Relations audit.
InternalEnvironment
1
Today we’ll be making a Public Relations audit.
InternalEnvironment
1ExternalEnvironment
2
Today we’ll be making a Public Relations audit.
InternalEnvironment
1ExternalEnvironment
2PublicEnvironment
3
1 Internal environmentPerformanceNicheStructureInternal ImpedimentsEthical Base
Some guidelines for your analysis
2 External environmentSupportersCompetitorsOpponentsExternal Impediments
Some guidelines for your analysis
3 Public environmentVisibilityReputation
Some guidelines for your analysis
!
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