assignment 5b
TRANSCRIPT
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Cerebral Memory Cards Chris Sandoval
FA102a, Research and Brand Development
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Assignment One, Research
Cerebral Memory Cards Chris Sandoval
“Preserving the self for later emulation: what brain features do we need?”
http://www.kurzweilai.net/preserving-the-self-for-later-emulation-what-brain-features-do-we-need
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Cerebral Memory Cards Chris Sandoval
Assignment One, Research
Recurrent loops, special electrical circuits that cycle back on themselves, hold our current thoughts.
http://alifewastedinrock.files.wordpress.com/2009/03/memory.jpg?w=300&h=299
http://www.kurzweilai.net/preserving-the-self-for-later-emulation-what-brain-features-do-we-need
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Cerebral Memory Cards Chris Sandoval
Assignment One, Research
Preserved memories and identity may be affordably reanimated by being “uploaded“ into computer simulations,
http://www.kurzweilai.net/preserving-the-self-for-later-emulation-what-brain-features-do-we-need
http://www.kurzweilai.net/images/Thebrainisthinking-259x287.jpg
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Cerebral Memory Cards Chris Sandoval
Cryogenic brain preservation can be validated to reliably store retrievable and useful individual mental information.
http://www.kurzweilai.net/preserving-the-self-for-later-emulation-what-brain-features-do-we-need
Assignment One, Research
http://www.neurdon.com/wp-content/uploads/2010/04/brain_usb.jpg
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Subconscious Moves to a Hardcopy
Cerebral Memory Cards Chris Sandoval
Assignment One, Description of Future Product or Service
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Assignment Two, Naming Process
Cerebral Memory Cards Chris Sandoval
Sweet
Calculated
Medicinal
Memory
Motivated
CalculatedMemory
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Assignment Two, Brand Character Diagram
Cerebral Memory Cards Chris Sandoval
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Cerebral Memory Cards Chris Sandoval
Assignment Three, Logotype Research, Science
I chose the word, “Science” from the character diagram.
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Cerebral Memory Cards Chris Sandoval
http://www.dartneuroscience.com http://www.wired.com/
http://www.mchips.com/
Assignment Three, Logotype Research
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Cerebral Memory Cards Chris Sandoval
Assignment Three, Finished Logotype
The use of rectangles in both WIRED and MicroChips inspired my logotype.
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Cerebral Memory Cards Chris Sandoval
Assignment Four, Social Media Branding, Research
http://www.facebook.com/kodak
http://www.facebook.com/WesternDigital
http://www.facebook.com/sandisk
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Cerebral Memory Cards Chris Sandoval
Assignment Four, Social Media Branding, Creating Community
To get CalculatedMemory likes and comments, I asked my friends on facebook chat to look at the page.
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Cerebral Memory Cards Chris Sandoval
Assignment Four, Social Media Branding, Facebook Pages
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Cerebral Memory Cards Chris Sandoval
Assignment Four, Social Media Branding, Facebook Pages - Comments
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Cerebral Memory Cards Chris Sandoval
Assignment Four, Social Media Branding, Facebook Pages - Images
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Cerebral Memory Cards Chris Sandoval
Assignment Five, Webpage Layout Research for Wireframes
http://www.wired.com/
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Cerebral Memory Cards Chris Sandoval
Assignment Five, Webpage Layout Research for Wireframes
http://www.dartneuroscience.com/
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Cerebral Memory Cards Chris Sandoval
Assignment Five, Wireframe
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Cerebral Memory Cards Chris Sandoval
Assignment Five, Tagline Research
Kodak- Have a Kodak Moment
Sandisk- Yeah, it’s that fast
American Express- Don’t leave home without it
Allstate- You’re in good hands
McDonald’s- I’m lovin’ it
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Cerebral Memory Cards Chris Sandoval
Assignment Five, Homepage Visual Design in a Browser