Assignment 8: Individual Coursework presentation

Draft 3

Draft 2 Feedback Video is posted on my blog

A

B

A) What is the purpose of the documentary?

The purpose is to show viewers how much celebrities have changed and how active they have now become in

our lives.

Also, to provide an unbiased view throughout the documentary and allow viewers to form their own

opinions

DEVELOPING CELEBRITY & AUDIENCE TOPIC..

D

B) What would people learn about this topic from your documentary?

They would learn about the different social media and how they make it easier for audience to be

participatory.

C) What style of documentary is it? Explain why/how

Observatory because..• Celebrity case studies will be viewed and analysed• Footage of participatory audience will be shown

Informative because..• Changing audience information• Social media types and what they provide etc

Episode 1: How celebrities become famous? Sport, tv, music, film etc Episode 2: What does it really meant to be a celebrity? Celebrities then and now (case studies) etcEpisode 3: How audiences have changed in how participatory they are (tv shows, concerts, social network etc)

D) A documentary series about ‘Celebrity & Audience: Then and Now’

AUDIENCEWho is the audience? Why? Audience: 17-34 year old females British and American, interested in social networking

sites, blogging, watching film and television

Because..• They use social media a lot more• They watch have a greater interest in all aspects of

celebrity life

E

Who is the target audience? Why? 17-26 year old femalesEthnicity: British and minority ethnic groupsInterests: crime/factual television, debating and

socialising regularly

Because..• They use social media regularly• They are a lot more participatory as audience

Who is the secondary audience? Why?

32-38 year olds

• Could be interested in the great change in celebrity and audience over the years

Is it a niche or mass audience? Why?

Mass because..

• A lot of the public interact with social media• A vast majority idolise a type of celebrity• Many have been an audience at some point in

time

Massor

Niche?

Relate your target audience to channel/time shown

It will be shown on ITV2 at 9pm because..

• Target audience would be home from work and other commitments

• Other shows targeted to that audience will be on after that time

Connect purpose to audience – why should/do they want to learn about this topic?

Almost everybody interacts with social media and is an audience to some kind of celebrity

Inspiration

H

Fearne Cotton and..

Establishing shot highlighting lavish life

Interviewing Craig David about his life then and now

Presenter taking part in activities during documentary

Close up – greater detail

Voiceover – guides and informs audience throughout documentary

One Direction: A Year in the Making

Hashtag for twitter – celebrities rely on audience to interact with social media

Archival footage – highlights journey

Establishing shot – a reminder of how it was auditioning

Interview – the audience get a trustworthy account of his experience

Font, 12 months earlier..Bold white capitals = importance

CHANNEL & TIME I

ITV 2 because..

• firm tradition of celebrity based topics are shown• documentaries show the change in time for celebrity & audience

Fearne Cotton and.. One Direction: Year in the making

CONVENTION USE DEVELOP CHALLENGE DESCRIPTIONArchival footage

Footage of audience and celebrities for evidence

Establishing shots Houses, arenas, studios etc

Interview Interview with public, sociologists, psychologists

Voiceover

Not just at the start but throughout

Supporting images Images of celebrities and audience

Presenter

Presenter will be a media student

Establishing shot

• Where celebrities & audiences meet• Where they are individually

Use of presenter/voiceover

• A media student studying about audience theories etc

• Presenter actually has relevance/knowledge to topic

Public Interviews

• Discuss why celebrities are admired• Audience participation then and now• Which celebrities they admire & why?

Expert interviews (with titles)

• Bold, white titles• Sociologists – theories concerning people in

society• Psychologists – theories concerning

attachment, admiration and relationships

Supporting Footage/Photographs• Photographs of audiences’ participation then

and now• Photographs of celebrities then and now• Footage of concerts, signings etc• Footage of audience participation then and

now

Use of statistics, graph or diagram

• Diagram for celebrities most respected/current

Structure

2 min introduction(series)

1 min introduction(episode)

2 min (to focus on first subtopic of episode)

Last 10-20 seconds(preview to next episode)

Celebrity & audience participation then and now throughout..•Tv•Film• sport• music

Audience interaction with celebrities then and now

the changing types of audience

What it means to be a celebrity, idea of instant fame e.g olympians are now global stars

Why do ordinary people have so much respect for

celebrities?

CELEBRITY IDOLISATION

Why do people idolise celebrities?

• More than just public figures• With support of internet celebrities are more

apparent in their lives• Difference in lives

Narcissistic Idolisation• Researcher Heinz Kohut says “idolisation is a

developmentally appropriate response to being a child“ and “adolescents engage in idolisation in order to compensate for the narcissistic injury of the inevitable failure of one's parents to live up to their child's lofty needs and desires.”

• This suggests that because that because parents aren’t the epic figure children aspire to, they avert focus to people living up to their expectations by leading extremely lavish lives.

www.ehow.co.uk

The changing types of

audience..

DEVELOPING CELEBRITY IDOLISATION

What are the audience evolving to be? What role do they play in the celebrity phenomenon?

• Media audiences were inactive recipients• Now media establishments encourage active

participation

The audience as ‘Props’

• Traditional methods for example quiz shows and documentaries which follow the normal lives of ordinary people have always needed audience participation.

• In the 1960s and 70s an example of a popular TV show is The Golden Shot. Many quiz and game shows of the time had members of the public participating as competitors.

Media Magazine

The Audience as ‘Curiosities’

• In the 1970s the main focus of successful shows was to investigate consumer health or issues

• Great concern & consideration was shown to audiences

• Example: That’s Life

The Audience as ‘Content’

• Participating audience provided the show’s content

• You’ve Been Framed was based around audience members submitting home videos, could be the originator of Youtube.

• Youtube now uses audience to provide content eg Robert’s Web C4: 2010

The Audience as ‘Subjects’

• A popular format in the 90s was a fly on the wall series called ‘docusoap’. Many of these shows focused on work environments ie Driving School and Airports.

• These shows had a few breakout characters, through being a participating audience they became celebrities.

• Early examples of the convention of reality television that some participants are provided with platform to move from being an audience member to being a celebrity

Audience Participation – Big BrotherPowerful Powerless

The producers of the show

• Controls who appears by holding auditions

• Creates specific representations of contestants through selective editing

• Constructs situation to manipulate who’s up for eviction

• Cant completely control the way participants behave or the relationships they form

• Cant control the way audience vote

Audience • Can select who stays or goes by voting during eviction

• Can choose not to watch programme if its not entertaining enough

• Cant always identify how much editing may be manipulating the perception of characters

Participants • They can alter behaviour in an attempt to make themselves more popular

• They are unaware how they are being presented by the institution or the tabloid press

Press • They can choose to represent contestants as ‘villains’, ‘victims’, ‘heroes’ etc

• They cannot directly influence the contestants activities in the house

Evolution of boy bands

• The boy band phenomenon all started with the "mania" surrounding The Beatles and the latest boy band One Direction have now been made into action figures and other advertising forms, boy bands are changing.

• Over the past 50 years, there have been a number of coordinated, harmonizing boy bands, each of them just a bit different from the previous. www.huffingtonpost.com

The audience are more interactive with the boy bands nowadays because of..

• Meet and greet concerts• Social media sharing photos and whereabouts

to fans• cd/book signings..

However audience participation could be declining..

• Because of the misuse of social networking sites, forms of audience participation could decrease as not all audience agree on audience participation techniques.

Evolution of girl bands

• 1950s – several girl bands started to produce songs that mixed doo wop harmonies and blues music

• Usually trios or quartets where there any lead vocalist, the others supported a background vocal.

• Girl bands flourished during the 1960s, constant presence in bill board charts

www.history-of-rock.com

• Now girl groups are being formed through talent shows such as Girls Aloud and Little Mix.

• The audience now have a say in how girl bands progress and their formation

www.history-of-rock.com

Celebrity Case Studies

Marilyn Monroe

• An American actress, model and singer. Starting off as a model then got a film contract with 20th century Fox for which she is most known for.

• She started off the label ‘blonde bombshell’

• She’s still well known for her beauty and intellect, many still get inspiration from her quotes.

• She’s still a celebrity brand 50 years after her death

• However audience participation didn’t start until after her legacy

Kim Kardashian

• Didn’t find fame through talent but instead a leaked video, showing how media now has a lot to play in initial stardom

• Audience is very participatory in her daily life as she and her family members have a string of reality tv shows including Keeping Up With The Kardashians, Kourtney and Kim Take New York etc

How are celebrities famous?

TV

• From being contestants on reality tv/talent shows to becoming presenters and artists.

• Gone from ordinary to stars• Reality tv provides a platform for ordinary people to become famous

Internet

• Youtube allows ordinary people to post videos that are viewed by millions.

• Home videos can be projected to worldwide platform

• Ordinary people can develop new personas through Youtube

Film

Importance of franchises..

• Celebrities rely on franchises for consecutive work like Indiana Jones and Harry Potter.

• Successful movie franchises means that actors are expected to reprise their roles for each sequel, increasing their fame and net worth.

Sport

Olympians have now been fast tracked to the world of celebrity:

• Tom Daley is now getting celebrity attention on Twitter

• Victoria Pendleton is now a contestant on talent show Strictly Come Dancing

Story board

Script

Actors

• Presenter – casual clothing (t-shirt, scarf, jeans, boots), folder, relaxed body language, informed on topic already

• Public interviews – the younger generation (teens, young adults), mature adults (30s/40s/50s)

• Expert interview – sociologist, psychologist

Location

MusicEmeli Sande – Heaven InstrumentalsTinchy Stryder – Help Me Instrumentals

Because..• Its familiar to younger audience• Change paces a lot reflecting change in nature

of celebrity and audience

http://www.youtube.com/watch?v=oKGCSjT39mM