assignment group v

7/28/2019 Assignment Group V

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Group Assignment

Introduction to

Management GroupAssignment

A group of four or five students will choose a company to write on

management issues or challenges faced by that company .From the

theories acquired from this course , give your groups recommendation

to this company for solving those issues or challenges . The input for

the assignment must be based on direct interviews of senior manager

of that company .

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Table of Contents

Table of Contents..................................................................................................................2

A.Introduction....................................................................................................................... 3

B.Case...................................................................................................................................5

............................................................................................................................... 12

1. Interview status.......................................................................................................... 12

..................................................................................................................................... 13

2. Problems...................................................................................................................... 13

D.Conclusion.......................................................................................................................14

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A.Introduction

1. Group

-Mac Xuan Tung FB00516 [email protected]

-Nguyen Minh Duc FB00418 [email protected]

-Nguyen Yen Chi FB00506 [email protected]

-Pham Quang Hieu [email protected]

-Nguyen Vu Hoang [email protected]

2. Trang Thi Company

- Is a multi-purpose company

- Founded on 14-02-1955 , Trang Thi company has been

experiencing the development and changes in Vietnamese

economy system & market for more than half a century .

- Started with only 40 employees , Trang Thi company has

become a large company with more than 800 full-time

workers , and expanded widely to the whole country .

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mailto:[email protected]:[email protected]:[email protected]:[email protected]


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- Received many national awards for its success .

- Main services :

+Commercial services : Numerous servicesincluding wholesale , retail of various kind of goods , hotel

business , rent offices

+Import : Materials , chemicals , vehicles ,

electronic product , interior decoration , medical equipment

+Export : handicraft , sewing product , chemicals ,

food , mineral , technology .

+Real estate

3. Interview- Name : Tran Tuan Vu

- Role : Head of Trang Thi companys sale department .

- Main task : Marginal analyze , plan & execute new business ,

manage product quality , find new source of supply , sell

product , organize import , export , organize event & exhibit ,

prepare plan for special occasion .

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B.Case

1. Plan

Trang Thi company set up an annual goal to expand itself , while

still maintain a positive growth . As the head of the sale

department , Mr.Vu and his co-workers have a lot to do every

year . This includes making new plans , investigating the

market , designing new products . Mr.Vu appears to be a head of

this , and already has some successful plans . Our group also

want to make some minor suggestion based on what we have

learned from the book Essentials of Management .

2. Mr.Vu s plan :

a.Summary :

Move in to new market such as provinces around Ha Noi , with

some careful market investigation .

b.Interview :

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Question : This sounds like a very tough job , do you have any

plan to help expanding your company ?

Answer : This year , Trang Thi company needs at least a 15%

increase in profit . My department has already agreed on how we

can achieve that goal .Since most of our commercial center is

based in Ha Noi , we havent taken much interest elsewhere . We

shall expand our sale and offices to provinces around Ha Noi ,

such as Hai Duong , Nam Dinh , Lang Son . However , we are still

planning on how to move in those market . We need to know

more about the needs of people in those provinces , diversify

sale and product ,also take special care for marketing in the near

future . We can improve our brand by marketing on newspaper ,

magazines , television , the internet , or at some live exhibitions .

Question : How important is market investigation to your plan ?

And what have you been doing to investigate ?

Answers : Of course market investigation is a must .And we

have been doing a lot of things . First of all , we make specific

plans to investigate the market . This can be done by both on

desk , and real market investigation . We divide the department

into groups to research each parts of the intended market . After

this is done , I will compile the reports , and then report back to

the company . We have been doing this for a while and gained

some success . For example , last winter , we were successful in

selling a lot of products , especially Infrared heater and warm

clothes . We had a full stock so we made more profit than we

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thought we would . So yes , I can say that market investigation

is very important .

Question : You mentioned that Trang Thi had a full stock of

winter goods , so do you have any kind of charts or formula to

avoid redundant ?

Answer : Not really . It was done mostly by skill and experiences

from many years of business . It cannot be based on any kind of

formula .

c. Analyze the process of planning

Base on the interview and information from the company ,

our group has analyzed and summary the situation . Follow the

framework for planning , we can see thought the planning

process of this company , there are 7 step :

1. Define the situation : the company has successful in the area

of Ha Noi but now it has many competitor . In order to growth ,

this company must expand their market to increase profit .

2. Establish goals and objectives : This company has set up the

goal to increase profit by at least 15% and expand the market

to other provinces in northern viet nam .

3. Analyze environment in terms of aids and barriers to goals

and objective :

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- Aids : this company has co-op with many big company and its

brand is well established . So they have a positive chance to

expend well in other range.

- Barriers : - Vietnamese customer is very hard to please , they

must invest the market carefully before develop . Beside this ,

they must care about the financial problem and find a good

way to manage the resource of company , especially the

employee to archive the goal.

4. Develop action plans to reach goal and objective : the

company has implemented some action like market research ,

looking for investment to ensure that the company can deal

with financial problem.

5. Develop budget : The company has use this own fund and

loan from bank to develop the budget.

6. Implement the plant : after doing market research , through

analysis , company has invested in some strategic good and

obtain a positive results.

7. Control the plans: we control process for fine-tuning after

implement the plan. For instance, fine-tuning the budget that

has been set too high or too low in implement plans to have

3 .Groups Recommendation

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In this particular situation , our group has some in-depth plans to

help Trang Thi company to achieve its goals .

a. Boost market investigation operations : In many

companies , including Trang Thi , this is being largely

overlooked . So first , we have to boost market investigation

activities into a whole new level .

- Inform the board of director about the effectiveness and

importance of market investigation . Also we must have market

investigation activities active at all times , not just before

implementing new products or services because the market

always changes as we speak .

- Improve the quality of market investigation activities , update

information about changes in market daily . This must be done

in a quick fashion , to immediately get information , changes in

the needs of people . At the same time , Trang Thi companyshould get feedback from customers and providers . For

example we can set up some public suggestion mail boxes ,

surveys for customers .

- Establish new department entirely for market investigation .

The purpose is to evaluate correctly and accurately the flow of

the market . Currently , this is being done by the sale

department alone , which is probably too much work for them .

They do not have enough time as well as in-depth , specific

skills in market investigation .

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b. Plans to improve marketing , offer more salespromotion : In Trang Thi Company , electronic & digital

products marketing activities have not been attached special

attention to . We mainly introduce our products on our main

website . We need to implement marketing on other public

media . This has already been stated by Mr.Vu , but we want

to go for a more in-depth view of the situation . This is what

we suggest :

- Trang Thi company should take special attention into

marketing and consider it to be the companys main weapon in

the business war . And high-tech weapons like newspaper ,

magazines , radio , television is strongly recommended .

- Set up a high annual budget for marketing . As of now , the

budget is still low and insufficient for its importance role .

- Besides marketing , sales promotion is also another sharp knife

, which when used accurately can cause great result . Trang Thi

does not have a lot of sales promotion while other competitorshave many attractive promo . So to gain and encourage more

customers , our company needs to develop a smart sales

promotion , especially in special occasion such as Tet holiday .

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c. Enhance skill level of the market staff and salepersonnel : Because Trang Thi companys products and

services requires good technical knowledge to sale , the

company need to recruit , or train the market and sale

personnel thoroughly and carefully .

- Employees must have high responsibility for their job , high

ability , high flair , must be decisive so they can work

independently when needed . This is most important for the

company , because it fits with Trang This goals and business

plans .

- Sale personnel needs to be friendly but also politely , actively

greet customers to build up a good impression . Must be able

to listen to and understand customers information & feedback .

Patience , honesty is also a plus

- Trang Thi should hire some marketing experts for marketing

plans .

d. Develop and expand to new markets : Mr.Vu told us that

Trang Thi was planning to move into the market of some

provinces around Ha Noi and Northern VietNam . The biggest

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obstacle to this is market investigation , which we have

already solved above .

C.Executing the plan

1. Interview statusTo implement the sale departments plan , Mr.Vu explained that

theyve got a lot of problems on their hands . Even though there

was no clarity in his talk due to personal reasons , we still

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managed to catch some glimpses of the challenges Trang Thi

Company will have to face in the near future .

2. Problemsa. Summary :

-The lack of budget

-Too many complicated procedures with government

- Complicated procedures within the companys structure

-The lack of human resources

- Upward communication is hard

b. Interview :

Question : So when you are implementing your plans , what

kind of challenges your department have to overcome ?

Answer : Oh challenges and hardness are tremendous . Themost important issue is about money , the funding to execute

our plans . Also we have to go through many complicated

governments procedures which take a long time , and we may

not even be able to pass them . The last difficult thing is human

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resources . All companies want good employees for their firm .

Good employees demand high salary in return . We have a

limited salary budget , and for some other personal reasons ,

therefore we cannot pay high enough . This results in the

resignations of many good employees . Upward communication

to higher directors is a bit lacking , which is again personal

reasons .

3. Groups Recommendation

- Loans from bank and implement company capitalization.

- Restructure some department to simplify procedures in

company.

- Companies need to use a number of measures to increase

efficiency of employees working and recruit good staff .

D.Conclusion- Through interviewing with manager of the company's business and commercial

services Trang Thi we can see that this is a state trading company typical of Vietnam,

with many pros and cons. With planning for the department and the company, the

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manager did the right thing fundamentally important steps in thinking and planning to

implementation.

- But there are many steps taken based only on experience but no scientific

basics. The manager starts by analyzing the company's situation and then researchs

the market ... but not in any approach.It will be much more effective if using SWOT,

Ganttcharts, breakeven analysis and some other formula.He anticipates some

problems which make it difficult for companies without a lot of flexible activities to

resolve.The manager should promote the role of employees with their comments to set

up plans as well as using methods of teamwork. More over he needs to pay attention to

the factors affecting the decision making to plan. The work planning for the company as

an important task and affect the future of the company, so the manager need to learn

more about the planning skills that can help company reach up one new level.

- Finally, our group hopes these suggestions can help useful to manager as well

as company and would like to thank the company for helping us complete this

assignment.

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assignment group v

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