assignment requirements 1.program overview 2.collaboration requirements 3.goals 4.amlactin brand...
TRANSCRIPT
ASSIGNMENT REQUIREMENTS
1. Program Overview2. Collaboration Requirements3. Goals4. Amlactin Brand Channels5. Do’s and Don’ts6. Brand URLs7. FTC Disclaimer8. In Post Text9. Question to Reader (if applicable)10. Influencer Checklist
PROGRAM OVERVIEWWe are excited to spend more time collaborating with the creative minds we follow online – like you! We feel that you hold many of the same values we hold here at AmLactin and we would love to work with you to create content that interests and inspires both of our communities, like discussing your beauty routine.
We hope you'll join our collaboration. The main posting requirements are listed below and full assignment details are in the Collaboration Requirements Deck:
• 2 blog posts• 3 social shares of each blog post
• Facebook, Pinterest, Instagram
COLLABORATIONREQUIREMENTS DECK
CONTENT COLLOBRATION TASKS1. Two long form blog posts in October and November. Post topics will center around your
beauty routine with AmLactin products
2. Promote each blog post on a minimum of three social channels c. Facebookd. Twittere. Instagram
3. Within blog posts or shares, drive traffic to the Hub page
POST 1 REQUIREMENTS: Morning Beauty Routine
AmLactin wants to know your morning beauty routine. We’d like your help creating content around your morning beauty routine, featuring AmLactin products (listed in slide 7). With the overall theme of Morning Beauty Routine, here are some sub-topics to get you started:
a. Tips for simplifying your daytime/nighttime beauty routineb. Before and After: How your skin benefits from a moisturizing routine (especially
great with Ultra Hydrating Cream for feet)c. How to beat dry skin with AmLactind. 5 tips for glowing, healthy skine. Changing up your beauty routine for winter
Post must include:
• Minimum 3 images with at least two with product (one with full line, another individual product shot)
• Minimum 2 links to the AmLactin hub page and FB Contest (links in platform)• Must mention FB contest – Every week, AmLactin is hosting a giveaway on their
Facebook page. See their page for more details - https://www.facebook.com/AmLactin/app_354292084697769
POST 2 REQUIREMENTS: Nighttime Beauty Routine AmLactin wants to know your nighttime beauty routine too! In this post you’ll creatively talk
about your nighttime beauty routine, featuring AmLactin products (listed in slide 7).
Post must include:
• Minimum 3 images with at least two with product (one with full line, another individual product shot)
• Minimum 2 links to the AmLactin hub page and FB promotion
AMLACTIN PRODUCTSa. AmLactin® Moisturizing Body Lotion with clinically proven 12% lactic acid is pH-balanced for the skin and gently encourages natural skin cell renewal through exfoliation, creating the soft, smooth texture you’ll love. It works deep within the skin and offers long-lasting moisture retention for real relief.
b. AmLactin® Ultra Hydrating Body Cream is the ultimate recovery therapy that is especially helpful for healing severely dry areas like elbows and feet. Thanks to clinically proven, patented, triple action ULTRAPLEX®, this moisturizing formula with rich humectants and creamy emollients gently exfoliates and intensely hydrates for long-lasting moisture and serious relief.
c. AmLactin® Cerapeutic™ Restoring Body Lotion is a clinically proven body lotion with our intensely hydrating, triple action, patented ULTRAPLEX® formula and three essential ceramides to gently slough off dead skin cells and strengthen the skin’s protective moisture barrier. Ceramides are naturally found in the skin’s vulnerable outer layer and help retain moisture. This formula heals extremely rough, flaky, dry skin and provides instant, visible results and 24-hour relief. Dry skin may lack ceramides and as a result, the skin’s protective moisture barrier may be vulnerable to drying environmental and lifestyle factors, age-related dry skin, and irritants. Applying ceramides to the skin topically can help replenish the skin’s vulnerable moisture barrier.
AMLACTIN PRODUCT USAGE• Best if applied after showering while skin is still wet (pat the skin dry, then
apply) –helps lock in moisture• Apply sunscreen after application if going outdoors with exposed skin • Don’t use on cuts • May cause stinging if used after shaving (OK to use but just be aware)• Not intended for the face
GOALS OF THE BRAND1. Increase awareness and encourage trial of
AmLactin products
2. Drive traffic to AmLactin hub page
3. Increase AmLactin Facebook and Twitter communities
4. Drive traffic to the FB Contest and content hub page where all influencer content will be aggregated
Amlactin Hub Page where all influencer content will be aggregated
AMLACTIN SOCIAL CHANNELS
https://www.facebook.com/AmLactin
https://twitter.com/AmLactin
DO’S and DON’TSDo use words like:• As you age, your skin loses moisture which can
leave it looking and feeling dull and dry• AmLactin’s powerful alpha-hydroxy therapy
exfoliates and hydrates so skin is soft and smooth at any age
• I found the solution for dry skin!• Nothing smooths dry skin like AmLactin• Dermatologist-recommended• Fragrance-free• Prescription-strength without a prescription• The best-kept secret for dry skin • Ever notice little red- or flesh-colored bumps on
the back of your arms and legs that look a lot like “chicken skin?” It could be Keratosis Pilaris (KP), a little-known incurable skin condition that affects 40% of the population. AmLactin moisturizers can help manage the dry skin buildup associated with those unsightly bumps.
Don’t make claims such as:• Anything related to curing, preventing or
treating skin diseases like eczema, psoriasis, etc.
Don’t mention competitive brands like:• Eucerin, Cerave, Cetaphil
THE TAPINFLUENCE PLATFORM
If you are not yet familiar with TapInfluence, it is the software through which we run our social content collaboration initiatives. Please be sure all content links are shared through the software and your comments are turned off in any AmLactin- sponsored posts.
For more information, please visit the Help Center or contact the TapInfluence Support Team at [email protected].
Rachael Cihlar, [email protected], is your dedicated account manager and can answer any additional questions you have.
TAPINFLUENCE PAYMENTPlease direct any questions about compensation to [email protected] or [email protected]. You will receive your agreed to rate in two payments via PayPal. Please confirm you have the correct PayPal email address connected to your TapInfluence account.
INFLUENCER CHECKLIST• Fill out address form when you pick an editorial date• Complete blog post with brand URLs• Make sure you have a “featured” image in the TapInfluence composer• Grab the TapInfluence embed code and add it to your post on your own blog• Verify your blog post URL• Share on social media• Add social shares to TapInfluence platform and verify them• Repeat for post 2