assimilate or die - a real life transformation story

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© 2012 WhatTheyThink /home/wes/Pictures/2009-05-05-- 15.27.14/00001.jpg Assimilate or Die!

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This presentation covers how CustomXM continues to makes its transformation from a traditional printing operation to a full-fledge marketing services provider. Using the tools and technology available, it covers the journey, and mistakes made on the road to assimilation. Resistance is futile - Assimilate or Die!

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Page 1: Assimilate or Die - a Real life Transformation Story

© 2012 WhatTheyThink

/home/wes/Pictures/2009-05-05--15.27.14/00001.jpg

Assimilate or Die!

Page 2: Assimilate or Die - a Real life Transformation Story

© 2012 WhatTheyThink

The Borg

Part organic, part artificial

One goal – consumption of technology

Desire to raise the quality of life of those they assimilate

Part of the collective consciousness

2

Androids are obsolete

Page 3: Assimilate or Die - a Real life Transformation Story

© 2012 WhatTheyThink

Page 4: Assimilate or Die - a Real life Transformation Story

© 2012 WhatTheyThink

CHANGE IS NOT ONLY GOOD

IT’S MANDATORY.

Page 5: Assimilate or Die - a Real life Transformation Story

© 2012 WhatTheyThink

“You will be assimilated.”

Page 6: Assimilate or Die - a Real life Transformation Story

© 2012 WhatTheyThink

The Culture Today

Page 7: Assimilate or Die - a Real life Transformation Story

© 2012 WhatTheyThink

Engage. Interact. React.

Page 8: Assimilate or Die - a Real life Transformation Story

© 2012 WhatTheyThink

Engage. Interact. React.

Page 9: Assimilate or Die - a Real life Transformation Story

© 2012 WhatTheyThink

React.

Page 10: Assimilate or Die - a Real life Transformation Story

© 2012 WhatTheyThink

Engage. Interact. React.

Page 11: Assimilate or Die - a Real life Transformation Story

© 2012 WhatTheyThink

“You will be assimilated.”

Page 12: Assimilate or Die - a Real life Transformation Story

© 2012 WhatTheyThink

Page 13: Assimilate or Die - a Real life Transformation Story

© 2012 WhatTheyThink

Tools for Assimilation

socialQR codes

mobile

Augmented reality

personalized URLs

SMS

video

Page 14: Assimilate or Die - a Real life Transformation Story

© 2012 WhatTheyThink

Page 15: Assimilate or Die - a Real life Transformation Story

© 2012 WhatTheyThink

Page 16: Assimilate or Die - a Real life Transformation Story

© 2012 WhatTheyThink

Page 17: Assimilate or Die - a Real life Transformation Story

© 2012 WhatTheyThink

Is that all there is?

Page 18: Assimilate or Die - a Real life Transformation Story

© 2012 WhatTheyThink

Page 19: Assimilate or Die - a Real life Transformation Story

© 2012 WhatTheyThink

Page 20: Assimilate or Die - a Real life Transformation Story

© 2012 WhatTheyThink

A Favorite Arrow in our Quiver — The Lunch & Learn

Page 21: Assimilate or Die - a Real life Transformation Story

© 2012 WhatTheyThink

Page 22: Assimilate or Die - a Real life Transformation Story

© 2012 WhatTheyThink

Mobile Assimilation

Page 23: Assimilate or Die - a Real life Transformation Story

© 2012 WhatTheyThink

Augmented Reality — VReal

http://bit.ly/UaHvmZ

Page 24: Assimilate or Die - a Real life Transformation Story

© 2012 WhatTheyThink

Augmented Reality — VReal

Page 25: Assimilate or Die - a Real life Transformation Story

© 2012 WhatTheyThink

Page 26: Assimilate or Die - a Real life Transformation Story

© 2012 WhatTheyThink

Augmented Reality VReal

Page 27: Assimilate or Die - a Real life Transformation Story

© 2012 WhatTheyThink

Mobile + Wide-Format = The Wall

http://bit.ly/QzgKIf

Page 28: Assimilate or Die - a Real life Transformation Story

© 2012 WhatTheyThink

Page 29: Assimilate or Die - a Real life Transformation Story

© 2012 WhatTheyThink

Page 30: Assimilate or Die - a Real life Transformation Story

© 2012 WhatTheyThink

Page 31: Assimilate or Die - a Real life Transformation Story

© 2012 WhatTheyThink

What is your Painted Picture?

Cameron HeroldBackPocket COO

Page 32: Assimilate or Die - a Real life Transformation Story

© 2012 WhatTheyThink

WE MUST NOT ONLY EMBRACE, BUT INSTIGATE CHANGE

WE MUST DEVELOP & COMMUNICATE OUR MESSAGE

INTEGRATE OUR MESSAGE ACROSS MULITPLE CHANNELS

CREATE AND DISTRIBUTE CONTENT

FIND WAYS TO ENGAGE

MEASURE RESULTS

PRACTICE WHAT WE PREACH!

BUY AN IPAD GIVE AWAY AN IPAD

Page 33: Assimilate or Die - a Real life Transformation Story

© 2012 WhatTheyThink

Assimilate Now — Resistance is Futile.

Thank You!Paul Strack

[email protected] @pstrack 501-375-7311