Associate companies

into the co-building

of a quality label of

Workplace Mobility Plans (WMP)

Valérie Vincent, Personal Travel Advisor

Mobility Department – Tisséo-SMTC

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Source données Auat

Toulouse – Tisseo Perimeter

• 99 municipalities 920 000 inhabitants* + 16 000 per year

• 96 000 students

30 781 business units 280 000 employees

European capital of aeronautic industry

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Tisséo-network

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SUMP :

9 main thematic guidelines of which

SUMP

1aims at encouraging companies and public administrations to establish a mobility plan.

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2 processes in 2001… Over 136 WMP

in 2013, covering 180 000 employees.

Promote WMP

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Creation of a Quality Label

DISTINGUISH the best practices on WMP

• PROMOTE greatest initiatives developed by companies/administrations

• ENCOURAGE those which have a WMP “in progress” to continue their efforts.

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1.BE DEMANDING without "discriminate" approaches

2. BUILD CONSENSUS among all local stakeholders: Tisséo-SMTC, partners and project managers

The Label challenges

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Enhance and sustain a VARIETY of approaches by

using a SINGLE LABEL.

1. BENCHMARKING : research of frames of reference that could inspire labeling

2. PROPOSAL of an evaluation grid, levels of labeling and scoring

Methodology

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BUILDING UP OF A TECHNICAL COMMITTEE • Monitoring and follow-up of the

process• Validation of the labeling

method and grid

BUILDING UP A JURY OF 5 MEMBERS• Decide and vote on a special prize• Give the award (Trophées)• For Tisséo-SMTC: the President • Ademe (Environment National Agency) , Arpe (Environment

Regional Agency), CCIT (Chamber of Commerce of Toulouse), CARSAT (Retirement and Health) at Work Regional fund)

Working all together

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6 companies and public administrations with WMP :

• 2 administrations• 2 WMP – companies > 1 500 employees• 1 WMP < 100 employees• 1 WMP Inter Companies > 2 000 employees

Panel test

BUILDING UP A PANEL TEST

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Being innovativeMARKETING APPROACH: process to involve panel test’s employees and project managers

Co-construction workshop

Individual interviews of

projects managers

Questionnaire among

employees

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Involving project managersCo –build :

• Label image

• Duration of the labelling rewarding

• Name of the label

• Awards to be linked to the label

Test the evaluation grid

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• More than half respondents consider that eco labels are a good way for companies to set up actions relative to sustainable development.

Questionnaire among

employees220

respondents

Results

• The approach of labelling obtain a good recognition

• The most important is to be identified as exemplary (communications tool + creation of expert's community)

Individual interviews of

projects managers

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• Label is considering as a too “technical” term. « Trophy » is fully supported by the panel.

• WMP Project Manager at 100% convinced by the approach of labeling and ready to recommend it.

In synthesis

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Ceremonies

1st Edition19 September 2012

2nd Edition19 September 2013

9 awards1 special prize

7 awards1 special prize

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• 3rd Edition coming soon

• More partners and prices

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Thank you