association for communication excellence · // keynote speakers kevin folta communicating science...

ASSOCIATION FOR COMMUNICATION EXCELLENCE

Please join us for a fantastic session. Wednesday June 14th at 10AM or contact andrew.kniberg@officedepot to learn how we can help solve mission critical initiatives.

Committed to helping Land Grant

Universities manage, customize and

distribute publications/curriculum &

promotional products via a proprietary

Content Delivery Network.

• Enhancing supply chain management

• Significantly reducing obsolete materials

• Dynamic digital publishing options

• Complementing communication departments via integrated marketing solutions

Office Depot is a trademark of The Office Club, Inc. OfficeMax is a trademark of OMX, Inc.© 2017 Office Depot, Inc. All rights reserved.

Proud to be an ACE 2017 New Orleans sponsor.

In the know. In the lab. In the field.

cals.iastate.edu @iastate_cals @IowaStateU.AgLifeSciencesConnect. Engage. Share.CALS Communications Service

// C O N T E N T S

Welcome

Special Events

The Conference at a Glance

Keynote Speakers

Hermance Speaker

Featured Presenters

Session Descriptions

ACE Board and Committee

Notes

Sponsors

Hotel Map

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S E S S I O N T Y P E SThis year’s program is designed to help you find professional development opportunities suited to your personal goals and experience levels. You can choose from the following types of sessions noted in program descriptions:

B - BeginnerM - MixedA - AdvancedAS - Application SessionSS - Sharing SessionHS - How-to Session

Programming focuses on “Renewal” and five main tracks:

RefineReinforceRe-energizeReviewRepurpose

W E L C O M E T O

New Orleans A N D T O T H E

ACE 2017 ConferenceIt’s our pleasure to welcome you to New Orleans (“noo-OAR-lins”) for this engaging and inspiring conference.

Our theme is Renewal, and the agenda is full of opportunities to revive and refresh your work, skills, and professional connections. Highlights include:

• More than 60 breakout sessions for peer-to-peer learning.• Three excellent general session speakers who will inspire and inform us

on topics ranging from digital influencers to environmental artistry to communicating science.

• ACE Learning Community meetings, where you can connect and share ideas with others who have similar responsibilities – and similar challenges.

One of our goals was to infuse New Orleans into the conference to get conference attendees out into our wonderful host city.

• Join us at Tuesday’s opening reception for entertainment you can only experience in the Crescent City.

• Wednesday afternoon features educational and entertaining professional development tours designed to enhance your conference experience.

• Race past the Mighty Mississippi during Thursday morning’s Joe Marks Fun Run/Walk.

• And, of course, our hotel is just steps away from all the French Quarter has to offer – and a streetcar ride away from everything else in New Orleans!

New this year, we’ve worked with the ACE Academic and Research Learning Community to integrate the research poster and paper presentations into the conference. We hope this change is mutually beneficial for our academic, research, and practitioner attendees.

And, as always, we’ll celebrate our colleagues’ accomplishments with annual ACE Awards and highlight our outstanding professional work through the Critique and Awards program luncheon.

We extend special thanks to:• The LSU AgCenter Communications crew, who served as our extended

planning committee. Their assistance with video production, graphic design, tour planning, fundraising, and local connections was invaluable.

• The ACE Learning Communities, who contributed their professional development funding to support additional invited breakout session speakers.

• Our generous conference sponsors, who helped make this one-of-a-kind professional development experience possible and more affordable.

Laissez les bons temps rouler!Steve Miller, ACE PresidentTobie Blanchard, Conference Co-chairJennifer Alexander, Conference Co-chair

STEVE MILLER

TOBIE BLANCHARD

JENNIFER ALEXANDER

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// S P E C I A L E V E N T S

Tuesday, June 135:00 p.m. – 6:00 p.m. Bonnet Carre Room

N E W M E M B E R / F I R S T - T I M E R W E L C O M E R E C E P T I O NAre you new to ACE? Maybe you are an ACE veteran but new to the conference? Join other conference first-timers and learn a little about ACE and a little about your new colleagues as well as have some New Orleans-flavored fun in the process.

Tuesday, June 136:00 p.m. – 7:00 p.m.

Riverview and Vieux Carre

W E L C O M E R E C E P T I O NGet a southern welcome from the host state and planning committee along with a little joie de vivre and a heaping helping of New Orleans entertainment before you have to delve into the conference. Visit with old friends, make new ones, and view C&A gold award winners. A cash bar will be available.

Wednesday, June 142:00 p.m.

Preregistration required

P R O F E S S I O N A L D E V E L O P M E N T T O U R S• New Orleans Gardens (New Orleans Botanical Garden, Grow Dat Youth Farm, and

Capstone Farm in the Lower Ninth Ward)• New Orleans Communication Firms (Lamar Advertising, Vivid Ink Graphics, and

Zehno)• Audubon Butterfly Garden and Insectarium/Audubon Aquarium of the Americas• Mardi Gras World

Thursday, June 156:00 a.m.

Meet in the lobby

J O E M A R K S F U N R U NThe Joe Marks Memorial Fun Run/Walk is not only an opportunity to burn off calories you’ll consume from delicious Louisiana food and drinks, but a way to meet fellow ACE members in an outdoor, early morning setting. We’ll head to the Woldenberg Riverfront Park – only a few blocks from the hotel – and scurry along a scenic route within full view of the Mighty Mississippi River and the ships, barges and boats that carry a good share of America’s agricultural products. You’ll learn a little history, too, about this port city, which was founded in 1718. This optional activity honors former ACE President Joe Marks, an avid runner and long-time writer, professor, and news director at the University of Missouri.

Thursday, June 157:00 a.m. – 6:00 p.m.

Queen Anne Mezzanine

A C E S I L E N T A U C T I O N Bid early, and bid often! Visit the ACE Silent Auction and take home a piece of New Orleans or some other ACE’ers home state while supporting the ACE Development Fund. The ACE Development Fund was established to foster the professional development of ACE members; encourage outstanding achievements in professional communications; extend information about communication careers; and advance knowledge of communication processes, techniques, and ethics. Three development fund recipients will present breakout sessions detailing the work funded. Look for the in the schedule.

Wednesday, June 14 and Thursday, June 15

9:00 p.m. – 11:00 p.m. Hemingway Suite, 1600

H O S P I TA L I T Y S U I T EUnwind after a long day of meetings, and mingle with fellow ACE members. Wednesday night, come and learn about what’s on tap for the 2018 ACE conference in Scottsdale, Arizona. Come back Thursday because, well, the hospitality suite is happening, and the beverages are free! (Nonalcoholic options available.)

W I F I P A S S W O R D : A C E 2 0 1 7 // 5

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W E D N E S DAY, J U N E 1 47:00 – 5:00 p.m. Registration Check-in Queen Anne Mezzanine

7:00 – 8:30 a.m. Continental Breakfast Available Queen Anne Ballroom

7:45 a.m. Welcome Queen Anne Ballroom

8:00 – 8:45 a.m. Keynote Presentation: Cory Cart Queen Anne Ballroom

9:00 – 9:45 a.m. Breakout Sessions 1



Noon Lunch and ACE Professional Award Presentation Queen Anne Ballroom

1:00 – 1:45 p.m. Hermance Speaker: C.C. Lockwood Queen Anne Ballroom

2:00 – 5:00 p.m. Extension Video Producers Workshop Show-and-Tell Session Royal C

2:00 p.m. Professional Development Tours 9:00 – 11:00 p.m. Hospitality Suite Hemingway Suite, 1600

T U E S DAY, J U N E 1 38:00 a.m. – noon ACE Board Meeting Bonnet Carre Room

8:00 a.m. – 5 p.m. Extension Video Producers Workshop Royal C

Noon – 6:00 p.m. Registration Check-in Queen Anne Mezzanine

2:00 – 3:00 p.m. Learning Community Leaders Meeting Royal A

3:00 – 4:00 p.m. State Representatives Meeting Royal B

3:00 – 4:00 p.m. JAC Board Meeting Royal A

4:00 – 5:00 p.m. Retirees and Past Presidents Reception Hemingway, Suite 1600.

5:00 – 6:00 p.m. First-timer/New Member Welcome Bonnet Carre

6:00 – 7:00 p.m. Welcome Reception and Gold Award Winners Displays Riverview and Vieux Carre

A T A G L A N C E

Royal rooms and Royal Salon are on the ground floor.

Beauregard is located on the second floor.

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F R I DAY, J U N E 1 6 7:00 – 11:45 a.m. Registration Desk Open Queen Anne Mezzanine

7:00 – 8:30 a.m. Breakfast Available Queen Anne Ballroom

7:00 – 8:00 a.m. ACE Leadership Institute Roundtable (at designated breakfast table)

8:00 – 8:45 a.m. ACE Business Meeting Queen Anne Ballroom




T H U R S DAY, J U N E 1 56:00 a.m. Joe Marks Memorial Fun Run Walk Meet in Hotel Lobby

7:00 a.m. – 6:00 p.m. Registration Queen Anne Mezzanine

All Day Academic/Professional Posters and ACE Silent Auction Queen Anne Mezzanine

7:00 – 8:30 a.m. Breakfast Available Queen Anne Ballroom

7:30 a.m. ACE General Awards Queen Anne Ballroom

8:00 – 8:45 a.m. Keynote Presentation: Kevin Folta Queen Anne Ballroom




Noon Lunch Queen Anne Ballroom

12:45 p.m. Reuben Brigham Award Presentation Queen Anne Ballroom

1:00 – 1:45 p.m. Critique and Awards Program Queen Anne Ballroom

2:00 – 2:45 p.m. Breakout Sessions 7


3:45 – 4:15 p.m. Extended Break (Posters Hosted)



9:00 – 11:00 p.m. Hospitality Suite Hemingway Suite, 1600


// K E Y N O T E S P E A K E R S

K E V I N F O L TACOMMUNICATING SCIENCE IN THE INTERNET AGE: CONNECTING OUR SCIENCE TO THE PUBLIC

Morning Presentation // Thursday, June 15

Kevin Folta is a Professor and the Chairman of the Horticultural Sciences Department at the University of Florida.

His research program examines how light signals are sensed in plants and how different parts of the spectrum can change shelf life and high-value fruit and vegetable traits. His group also uses novel genomics approaches to identify genes related to flavor and disease resistance. An innovative new project is testing a method to create new small-molecule drugs for use in everything from plant growth regulation to MRSA.

In 2016, Folta was recognized with the prestigious CAST Borlaug Award in Agricultural Communications and was named as the Ag Pro Person of the Year. He also hosts the weekly podcast Talking Biotech (www.talkingbiotech.com), and he holds a Ph.D. from the University of Illinois at Chicago (1998).

C O RY C A R TAUDIENCE FARMINGTM: CULTIVATING AUDIENCES THROUGH STRATEGIC COMMUNICATION

Morning Presentation // Wednesday, June 14

Cory Cart, APR, not only develops integrated communication campaign strategies for top national clients, but he serves as manager of HUB – an agency with offices in New Orleans, New York City, Florida and New Jersey.

Cart is nationally accredited in public relations and in 2016 was named the Public Relations Association of Louisiana’s Practitioner of the Year in addition to being named a Senior Practitioner by the Southern Public Relations Federation. Also last year, his work on digital influencer campaigns won two Lantern Awards and the Platinum Award from the International AVA Digital Awards Contest of the Association of Marketing and Communication Professionals.

Cart’s strategies have helped many clients within the travel and tourism industry promote their destinations and survive in times of crises. His current clients include Clearwater Beach; Lower Colorado River Parks; National Dude Ranchers’ Association; Puerto Vallarta; GoRVing; and more.

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C . C . L O C K W O O DLOUISIANA WILD

Luncheon Presentation // Wednesday, June 14

For more than two years, wildlife photographer C.C. Lockwood traversed Louisiana by foot, plane, canoe, and bateau to explore 350,000 acres The Nature Conservancy is involved with in the state. Along with his wife Sue, they visited swamps, marshes, bogs, bottomlands, forest, hills, and hollers to see what was happening to these diverse habitats that The Nature Conservancy works on. These properties are located in 33 different Louisiana parishes. Less than a mile from Arkansas and Texas lies Caddo Bayou Black Preserve, purchased as the only refuge for rare plants that grow in xeric sandy soil. Lafitte Woods on Grand Isle is the smallest in size of TNC properties but one of the biggest in importance—to the birds, the coast, and us alike. Many other preserves lie in between.

The words and images from this trek became Lockwood’s 14th book, Louisiana Wild, the Protected and Restored Lands of The Nature Conservancy. As lagniappe, some additional images of Louisiana will be added to the presentation

BIO

Wildlife photographer C.C. Lockwood has lived and worked in fragile ecosystems whose preservation shapes his artistry. Through words and images, he has captured the unique sense of space in wild places as diverse as Louisiana swampland and the rugged back country of the American West. His work has earned him international acclaim as an environmental artist, including the Sierra Club’s Ansel Adams Award for conservation photography. Lockwood’s work continues to reflect changes and perils in the natural world. His 11th book, Marsh Mission, is part of a years-long effort by Lockwood to bring attention to the crisis of vanishing Gulf Coast wetlands. His newest book, Louisiana Wild, The Lands Protected and Restored by The Nature Conservancy, portrays the good work this organization is doing on more than 280,000 acres of land in our state. According to Lockwood, “I felt like a kid in a candy store when I started this project, for I got to visit swamps, lakes, marshes, prairies, and oyster reefs from the Arkansas border to the Grand Isle wetlands.”

Future projects include books on sunsets, beaches, and dogs. He also is working on a sustainable agriculture project. He soon will produce a digital book on birds for handheld media machines. Most recently Lockwood’s iconic image, “Flat Lake Sunset,” has been chosen by the U.S. Postal Service to be the official bicentennial stamp.

Lockwood was born in Kansas City, Missouri, and grew up in Fort Smith, Arkansas. He attended Louisiana State University and earned a bachelor’s degree in finance. During his early years in Louisiana, he fell in love with the state’s swampy backcountry, and he abandoned plans for a career in business as soon as he graduated. He taught himself photography and headed for wild places, determined to make a living capturing images of nature. Much of this time has been on a houseboat.

// H E R M A N C E S P E A K E R

The Hermance Speaker endowment is an Association of Communication Excellence (ACE) tradition in memory of 1992 ACE President Gary Hermance. Each year, ACE selects a speaker specifically to represent Hermance’s unique character and personality, with creativity, innovation, determination, humor, or inspiration.

Hermance grew up in Miami, Florida, where he was born January 15, 1946. Following the completion of his master’s degree at the University of Florida in 1970, he began work there in agricultural communications as an editorial assistant. In 1972, he was named art director for the Institute of Food and Agricultural Science (IFAS) at the university.

In the mid-1970s, he became head of the printing and graphics section of IFAS editorial, and, in 1990, he was named associate director of IFAS Information.

He joined ACE in 1978 and received the ACE Pioneer Award and the Award of Excellence for graphic design.


Featured presentors

// F E A T U R E D P R E S E N T E R S

B R A D B R E W S T E RBrad Brewster founded Bent Media, a digital media agency, in 1992. He has created interactive experiences for some of the most well-loved brands in the world – Tabasco, Kikkoman, Kraft Foods, Land’s End, and Camellia Beans.

Brewster has grown and nurtured online communities of millions and managed more than $1 billion in e-commerce sales. He has 20 years of experience with online media, content marketing, e-commerce, and web development, as well as almost 10 years of experience with social media and paid social.

He loves family, food culture, and tending to his raised beds and worm bins.

Session 5: June 15, 10:00 - 10:45 a.m.

T O M M Y K A R A M , P H . D .Tommy Karam is a senior instructor in the E.J. Ourso College of Business and the Flores MBA program at LSU. His areas of specialty are personal branding, sports marketing, and negotiations. Karam works with the NCAA and NFL coaches and players on how to present themselves in interviews and news conferences.

Session 8: June 15, 3:00 - 3:45 p.m.

J O H N D E V E N E YFounder of DEVENEY, John Deveney, ABC, APR, Fellow PRSA, IABC Fellow is a national leader in strategic marketing and communication, known for some of the industry’s best campaigns, results, and counsel. Deveney was honored as Agency Executive of the Year by PRNews and topped PRWeek’s list of the profession’s four “Brightest Stars” and “Ambassadors that are Heroes.” He is the only professional to ever merit the lifetime achievement recognition of being inducted as both a Fellow PRSA and an IABC Fellow.

Session 11: June 16, 9:00 - 9:45 a.m.

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// C O N F E R E N C E M E A L S

F R I DAY, J U N E 1 6

Breakfast (available from 7:00 - 8:30 a.m.)Freshly Squeezed Orange and Grapefruit JuicesFrench Quarter Beignets With Powdered Sugar and Buttered CroissantsAssorted Seasonal Berries With Minted Crème FraicheFarm Fresh Scrambled EggsSweet Potato Gratin With Creole Cream CheeseGrilled Louisiana SausagesButtermilk Biscuits With White Andouille GravyFried Green Tomatoes With Creole Hollandaise SauceButter, Pure Acacia Honey, Fruit Preserves, and MarmaladesCoffee and Hot Tea Service

Morning Beverages (available from 9:00 - 11:00 a.m.)Coffee, Tea, and Water Service

T H U R S DAY, J U N E 1 5

Breakfast (available from 7:00 - 8:30 a.m.)Freshly Squeezed Orange and Grapefruit JuicesAssorted Cereals With Whole, Skim, and Soy MilksIndividual Low Fat, Plain, and Fruit YogurtsFrench Quarter Beignets With Powdered Sugar and Buttered CroissantsArtisan Bagels With Assorted Cream CheeseSliced Fresh Tropical Fruits, Melons, and BerriesSoft Scrambled Eggs With Snipped ScallionsHickory Smoked Bacon and Country Sage SausageRoasted Yukon Gold Potatoes With OnionsStone Ground GritsButter, Pure Acacia Honey, Fruit Preserves, and MarmaladesCoffee and Hot Tea Service

Morning Beverages (available from 9:00 - 11:00 a.m.)Coffee, Tea, and Water Service

Lunch (plated)Shrimp Bisque With Jalapeno Corn FritterBraised Short Ribs With Creole Sauce and Seafood JambalayaChef’s Choice Seasonal Fresh VegetablesFresh Baked Bread and ButterFresh Berry Napoleon With Chantilly CreamCoffee and Iced Tea

Afternoon Break (available from 3:45 - 4:15 p.m.)Individual Bags of Zapp’s ChipsMini Muffaletta SandwichesSmall Ham and Turkey Po BoysJumbo PralinesCoffee and Tea (beverage service available from 2:15 - 4:15 p.m.)

W E D N E S DAY, J U N E 1 4

Continental Breakfast (available from 7:00 - 8:30 a.m.)Freshly Squeezed Orange and Grapefruit JuicesSeasonal Fresh Fruit and BerriesPlain and Natural Flavored YogurtsIndividual Cereals With Whole, Skim, and Soy MilksFluffy Buttermilk Biscuits With Sage SausagePetite Ham, Egg, and Cheese CroissantsSweet Butter, Pure Acacia Honey, Fruit Preserves, and MarmaladesCoffee and Hot Tea

Morning Beverages (available from 9:00 - 11:00 a.m.)Coffee, tea, and water service

Lunch (plated)Grilled Free Range Airline Breast of Chicken With Cepe, Shitake, and Chanterelle MushroomsBurgundy SauceBacon and Eggplant RisottoTender Baby Spinach Salad With Dried Cranberries, Candied Walnuts, Tear Drop Tomatoes, and Blue Cheese With Steen’s Molasses DressingCoffee and Iced TeaBananas Foster Bavarois, Cappucino Sauce


// S E S S I O N 1 // Wednesday 9:00 a.m. - 9:45 a.m.

E N G A G I N G D I G I TA L I N F L U E N C E R S T O S H A R E Y O U R A U T H E N T I C S T O RYRoyal A - M, SS, RefineCory Cart, HUBDigital influencer campaigns are a key element of modern communication plans. This session tells you where to locate top influencers and outlines what to expect from start to finish. Walk away with tips, research, and recent case studies that will help you understand budgeting, resources, and establishing evaluation metrics for an influencer campaign. In this session, you will discover: why research shows influencer campaigns are a niche discipline you must use; how to identify influencers that are the correct fit for an organization’s message; effective strategies for working with a digital influencer, including budget and setting realistic expectations; and how to define evaluation metrics to determine the success of any influencer campaign.

L E S S O N S L E A R N E D : D E V E L O P I N G A N D D E L I V E R I N G A S TA T E W I D E V I R T UA L P R O F E S S I O N A L D E V E L O P M E N T C O N F E R E N C ERoyal B - B, SS, RepurposeTamara Meredith, University of WyomingIn 2016, the University of Wyoming’s budget cuts eliminated the possibility of holding our annual face-to-face professional conference for Extension personnel. With only four months to prepare, the conference committee redesigned and delivered the conference virtually. Conference content included concurrent sessions, professional awards, administrative updates, virtual participation in campus-based strategic planning sessions, and gamified elements to keep attendees engaged. What resulted was a three-day virtual conference attended by more than 100 Extension personnel logging in from 65-plus sites across the state – at a cost of less than $1,000. This session will detail what worked, what didn’t, and the feedback we received from virtual conference attendees. The presenter(s) will share tools used, timeline, and general structure employed for dealing with minimal budget and development schedule. There will also be a Q&A session.

E N G A G I N G O N L I N E T H R O U G H C O M M U N I T Y- B A S E D S O C I A L M A R K E T I N GBeauregard - M, SS, RefineLauri Baker, Kansas State UniversityAudrey King, Kansas State UniversityKris Boone, The Ohio State UniversityEngagement is a goal of many state Extension agencies. Social media can offer innovative ways to engage with publics. But how do you harness this fickle and confusing beast to truly engage? This workshop will introduce a framework to engage publics through social media, so your efforts will build connections through relationship development. Recent studies suggest the more integrated and engaged with a community an Extension agent is, the more effective he or she can be. Rather than a simple exchange of information, Extension should focus on engaging publics in communication. This session will share how the

principles of community-based social marketing and the elaboration likelihood model can enhance engagement and Extension efforts. It will focus on the practical application of the Community-Based Elaboration Marketing Model. The use of this model can help Extension develop effective strategies for increased social-media engagement.

T H E C A M E R A I N Y O U R P O C K E T : V I D E O P R O D U C T I O N M A D E S I M P L E W I T H S M A R T P H O N E S A N D I PA D S (90 minutes, ends at 10:45 a.m.)Royal Salon - BB, HS, RefineSimone Keith, North Carolina State UniversityToday’s mobile devices have enabled us to carry a video camera with us at all times. We can record, edit, and post short video clips online in a matter of minutes. In this hands-on session, you will learn simple and effective ways to use your smartphone or tablet to create and share video content with your audiences.

M O B I L E V I R T UA L R E A L I T Y A P P S F O R I M M E R S I V E L E A R N I N GRoyal D - M, HS, RefineMichael Riese, University of Nebraska-LincolnJamie Loizzo, University of Nebraska-LincolnImagine touring a high-tech greenhouse or pollinator garden from the comfort of your own home. Through virtual reality, it is possible to engage diverse learners in real-time immersive environments. The technology has tremendous applications for agricultural and environmental communication, but it can be expensive and daunting to get started. In this session, we will introduce you to virtual reality creation via 360-degree photos and mobile applications. Learn how to use your mobile device to develop and share virtual reality with Google Streetview and how to add interactive content to photo spheres in RoundMe. We also will discuss virtual reality uses for Extension programming and promotion, as well as how an undergraduate mobile photography course engaged with us in virtual reality development. By the end of this session, you should walk away with ideas for how to implement mobile virtual reality tools in your own specific contexts.

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S E S S I O N S H O WC A S E 1 Royal A Diamond in the Rough (15 minutes) - B, SS, Re-energizeClint Thompson, University of GeorgiaAs journalists, part of our job is to report on meetings. But the key for a seasoned reporter is figuring out what story people will care about the most. Understanding how to pick out certain elements of a meeting that are most interesting is what this session is about.

Preview of ACE Words and Pictures Workshop in Yorkshire, U.K. (15 minutes) - B, SS, Re-energizeJoanne Littlefield, Colorado State UniversityEdwin Remsberg, Remsberg Inc. and University of MarylandLaura Castellanna, Towson UniversityThree photographers who participated in a workshop at the University of Maryland Study Center and Kiplin Hall in July 2016 present on the features of the weeklong workshop and knowledge gained by both presenters and participants.

S E S S I O N S H O WC A S E 2Royal BDon’t Take Things Without Asking! Attributing Images in PPT (5 minutes) - B, SS, ReviewJennifer Chilek, Texas A&M UniversityYour momma told you not to take things without asking, and her advice holds true today. It’s not OK to just come across an image somewhere on the Internet and use it in your presentation. So make your momma proud – make sure to attribute the image to the appropriate person or organization and maybe even ask their permission to use it. Do Extension Users Prefer to Receive Information From a Facebook Page or From a County Website? An Examination of the Online Content Preferences of Adult 4-H Audiences in Idaho (15 minutes) - B, SS, Re-energizeErik Anderson, University of IdahoAmanda Schachtschneider, University of IdahoExtension county offices are increasingly turning to Facebook as another way to connect with their audiences. However, communicating effectively with clientele by social media is not a simple undertaking.A research project conducted at the University of Idaho sought to develop a better understanding of Facebook users. The study examined Facebook usage characteristics and online content preferences of adult 4-H clientele located in six Idaho counties. In this brief presentation, we’ll highlight some key findings from the study.

Super Short Suggestions for Stellar Presentations (5 minutes) - B, HS, RefineBarbara Chamberlin, New Mexico State UniversityDeath by Powerpoint remains the leading cause of preventable conference boredom. Its devastating effects can lead to wasted time, disgruntled audience members, and diluted messaging.While no vaccine currently has been developed, Barbara Chamberlin will share five preventive strategies for simple changes to presentations that can improve the experience for audience members and clarify the presenter’s message. Participants may experience initial disbelief that

they can follow all five strategies and express resistance at the idea of changing their own presentations. Once they see their potential to model quality presentation strategies to others at their universities, they may change their behavior and move toward more healthy presentation habits.

R E - E N E R G I Z I N G I M PA C T C O M M U N I C A T I O N : L E S S O N S L E A R N E D S O FA RRoyal C - M, SS, ReinforceGail Wells, Oregon State UniversityKym Pokorny, Oregon State UniversityThis session will share EESC’s ongoing effort to improve the effectiveness of storytelling about the positive economic, ecological, and social impacts of Extension and AES research and programs. Presentors will describe how EESC is reinforcing a critical priority that has always received much lip service but often is not effectively carried out. Participants will learn about grappling with a challenge faced by every land-grant university: how to express the value of our work effectively so stakeholders continue to support us.

T H E ‘ I N S ’ A N D ‘ O U T S ’ O F D I A L O G U E A B O U T A N I M A L A G R I C U L T U R EBeauregard - M, AS, ReinforceJason Ellis, Kansas State UniversityKris Boone, The Ohio State UniversityStephanie Coombes, Kansas State UniversityThe general public is more generationally and geographically removed from agricultural production today than ever before, yet is as influential as ever with regard to its ability to affect the operating conditionsof the animal agriculture industry. Research conducted at Kansas State University sought to develop an understanding about how three key groups in the animal agriculture conversation (experts, professional communicators, and agricultural advocates) use discourse and language to position themselves and other participants.

T H E C A M E R A I N Y O U R P O C K E T (Continued from Session 1)

FA C I L I TA T I N G G R A P H I C C O M M U N I C A T I O N A N D T E C H N O L O G Y S T R A T E G I E S Royal D - M, SS, ReinforceAndrew Kniberg, Office DepotMike Panaggio, DME (CEO and Founder)This public/private partnership session will share best practices and discuss leveraging technology to customize content and messaging to maximize productivity and results. The partnership with marketing and communications can help supplement key challenges – reinforce tactics, develop strategic revenue generation/cost recovery options, drive education and awareness via multiple-channel campaigns (share predictive modeling ideas), and initiate e-publishing options. One lucky session participant also can win a tablet!



L I F E G O E S O N : P L A N N I N G F O R R E T I R E M E N TRoyal B - M, AS, RepurposeJanet Rodekohr, University of Georgia (retired)Judy Winn, Texas A&M AgriLife Extension (retired)Linda Benedict, LSU AgCenter (retired)Thomas Merrill, LSU AgCenter (retired)Is that retirement date drawing near? How do you prepare? What can you expect? Ask the experts. Find out what life is like on the other side from a panel of ACE retirees – the pitfalls, the planning, and the pleasure. Retirees will share what they do, what they wish they had done. and what they hope to do now that they have moved on to the next stage in their lives.

M I N I M U M V I A B L E P R O D U C T : A N E W A P P R OA C H F O R E X T E N S I O N W E B P R O J E C T SRoyal C - M, AS, RefineBryan Mayjor, Oregon State UniversityJennifer Alexander, Oregon State UniversityHaving an effective, engaging web presence is essential to remaining relevant and successful in an increasingly digital world. Extension services, and universities in general, have been slower to adopt web best practices. We are committed (with administration’s support) to approaching the most recent Oregon State University Extension web upgrade project differently. We are learning as we go, and we’ll also facilitate a discussion for attendees to share experiences and ideas for addressing common challenges with web projects.

S E S S I O N S H O WC A S E 3Royal DAre You Ready? Small Business Disaster Plan Video, Program, and App (15 minutes) - M, SS, ReinforceBecky Koch, North Dakota State UniversityA tornado tears the roof off your building. A water break floods the floor. The computers crash. If not prepared, your small business may not be able to recover from these or other disasters. The North Dakota State University Extension Service, working with the Extension Disaster Education Network and USDA-NIFA, has developedmultiple communication and technology educational tools to help small businesses prepare for disasters. See the tools and learn how North Dakota State University used key messages and strategies to develop them and how you can share them with your colleagues and audiences.

Infusing Your Day with Creative Energy (15 minutes) - M, SS, Re-energizeJoy Landis, Michigan State UniversityMindy Tape, Michigan State UniversityMallory Fournier, Michigan State UniversityDo you enjoy getting lost in a good blog, looking at art, or the feeling you get after stretching out some stiff muscles? Believe it or not, all of these things have something in common – they can help stimulate productivity and creativity throughout your work day! We’ll presentseveral mental and physical tips and tricks that will help you move your

creativity forward and refresh your brain with energy to get through the day’s projects.

C H A N G I N G W I T H T H E T I M E S : T E A C H I N G S T U D E N T S R E S P O N S I V E W E B D E S I G N W I T H T H E B O O T S T R A P F R A M E W O R KBeauregard - M, HS, RefineCourtney Meyers, Texas Tech UniversityResponsive web design is an approach to building websites to provide users with an optimal viewing and interaction experience across a wide range of devices. Although there are many ways to create a responsive website, the Bootstrap framework is the most popular and is accessible for people of all skill levels, projects, and devices. Using Bootstrap as a responsive web design framework is an ideal way to introduce students to current web design standards. In this session, you will learn from the presenter’s experience teaching students how to use Bootstrap to create responsive websites. If you’re searching for a way to help your students learn the latest web design best practices, this session will give you advice and resources to get started with Bootstrap!

I M P R O V I N G Y O U R D I G I TA L N A T U R A L H I S T O RY P H O T O G R A P H YRoyal A - M, HS, RefineC.C. Lockwood, Wildlife PhotographerThis session will seek to improve the participant’s digital photographs in nature. In particular, what to do and how to do it once you get yourself to that beautiful location. The main emphasis of this session will be on selecting equipment, the practice and technique with that equipment, and composing all parts of the final image. The quality of light and being ready are also strong elements in a fine photograph. Questions from session participants will be addressed.

L E A D E R S H I P A N D M A N A G E M E N T L E A R N I N G C O M M U N I T YRoyal Salon

B - B e g i n n e rM - M i x e dA - A d v a n c e dA S - A p p l i c a t i o n S e s s i o nS S - S h a r i n g S e s s i o nH S - H o w - t o S e s s i o n

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// S E S S I O N 4 // Thursday 9:00 a.m. - 9:45 a.m.

T R A N S F O R M I N G A S E RV I C E B U R E A U I N T O A S T R A T E G I C C O M M U N I C A T I O N S P R O G R A MRoyal B - A, SS, Re-energizeRuth Borger, University of FloridaJana Barnash, University of FloridaTracy Bryant, University of FloridaMore and more communications departments are asked to provide integrated marketing, public relations, and communications strategic leadership. Learn how UF/IFAS Communications responded to the challenge and launched an ambitious multifaceted effort to transform itself to best serve the institution. From self-assessment to external review to implementing a new vision, learn how we started, our progress to date, and what our hopes are for the future. This presentation will follow a case study approach and include what research was conducted and findings discovered, how strategies were developed, design of implementation activities, and presentation of results to date.

H O W S H O U L D T H I S DA M T H I N G W O R K ?Beauregard - M, AS, RefineGloria Holcombe, Kansas State UniversityKris Boone, The Ohio State UniversityAudrey King, Kansas State UniversityIn 2016, Kansas State University was awarded an ACE development grant to study digital asset management systems. Without proper systems, storage is unreliable and assets can easily go missing. Also, employees waste valuable time searching without strong digital assessment management systems. Managing digital assets is a major commitment for a university, and we don’t want to reinvent the wheel. We need to find a few systems to explore more closely to see if they meet the needs of Kansas State University’s Division of Communications and Marketing, K-State Research and Extension/College of Agriculture communications, and University Printing. So we picked the brains of our colleagues through a questionnaire and follow-up interviews. We combined that information with some other expert opinions. In this session, we will present our findings. In addition to presenting these data, we also will be leading discussion with participants regarding their thoughts on best practices related to digital assessment management systems.

R E I N F O R C E T H E M E S S A G E A N D M A K E I T A C C E S S I B L E T O A L L W I T H Y O U T U B E C A P T I O N I N GRoyal Salon - B, HS, ReinforceJennifer Chilek, Texas A&M UniversityCaptioning videos is important for universal design and accessibility as well as for engagement and retention. It’s the right thing to do, and it’s not as hard as you may think. Join us to hear the research of how captioning affects engagement and walk away with a process of how to create, edit, and publish captioning in YouTube.

DA N C I N G W I T H T R O L L S – P O S I T I V E O U T C O M E S F R O M H O S T I L E O N L I N E I N T E R A C T I O N SRoyal A - M, HS, Re-enforceKevin Folta, University of FloridaEvery business, organization or personal brand must have a solid social media component. With a presence in social media space comes the hazard of difficult dialogs or harassment. Blocking and muting can somewhat solve the problem, but are there more constructive ways to engage a dissenting voice? The modern spectator sport of social media permits a kind of rhetorical judo. Aggressive interactions may be leveraged to highlight our high road, building trust with those we wish to influence. Examples will be shown from real life examples of effective engagement with trolls, malcontents and sock puppets.

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M A K E S C I E N C E G R E A T A G A I N : 5 I M P E R A T I V E S F O R S C I E N C E C O M M U N I C A T O R S (90 minutes, ends at 11:45 a.m.)Royal A - M, AS, RefineAnn Christiano, University of FloridaAnnie Neimand, frankWhy do fewer Americans believe in evolution, climate change, or the safety of genetically modified food than did 10 years ago? Many organizations believe that if they could just get people more educated about scientific findings, more people would value science and make better policy decisions. But behavioral and social science teach us that people make decisions based on emotion, not fact. In this lively and hands-on session, we’ll share five rules that can overcome this emotional bias against new information using insights from psychology, sociology, communications science, and neuroscience. Participants will apply these rules to their own work and leave with a science-based framework for approaching new communications challenges.

M A R RY I N G Y O U R B R A N D W I T H N A T I O N A L C A M PA I G N SRoyal B - M, SS, ReinforceJamie Wilson, Michigan State UniversityAndrea Harris, National 4-H CouncilJennifer McIver, National 4-H CouncilAs marketers, a strong campaign for a national program can be a blessing and a curse. On one hand, a well-done and powerful campaign often has much of the work done for you, complete with strategic imagery, messaging, and branding. However, making an existing campaign fit the parameters of your own university or organizational brand can be a challenge. How do you marry the two in an appealing way that accomplishes the goals of both the campaign and your organization? In this session, National 4-H Council and Michigan State University Extension will share how their two strong brands, 4-H Grows Here and MSU, were combined for effective implementation in Michigan. MSU Extension communicators will highlight their process for adapting 4-H Grows Here for Michigan 4-H, and National 4-H Council experts will showcase other successful joint efforts created by partnering states.

S E C T I O N 5 0 8 – A C C E S S I B I L I T Y 1 0 1Beauregard - B, HS, RefineDianne Bell, USDA National Institute of Food and AgricultureThe goal will be to raise awareness of the importance of creating and sharing accessible electronic information. The presenter will share a brief background of Section 508 of the Rehabilitation Act of 1973 that requires federal agencies to make their electronic and information technology accessible to people with disabilities. The session also will cover what Section 508 means for the communication community. Finally, the presenter will demonstrate nine easy steps to take to create an accessible PDF using MS-Word 2013. Participants will experience a better understanding of accessibility requirements and how to make their electronic communication products more accessible to people with disabilities.

T W E E T T H I S , N O T T H A T : J U S T B E C A U S E Y O U C A N D O E S N ’ T M E A N Y O U S H O U L DRoyal Salon - M, HS, ReviewSelina Meiners, USDA National Institute of Food and AgricultureObjectives for this session are to inform participants of the National Institute of Food and Agriculture mission and structure, the NIFA communication staff mission and structure, and how NIFA uses Twitter. In this session, we will discuss how to prioritize and maintain laser-like strategic focus in a sea of tweet-worthy opportunities. We’ll see examples from NIFA and explore this question: At its core, “who” is your brand? Participants also will engage in an exercise based on Denise Lee Yohn’s What Great Brands Do: The Seven Brand-building Principles That Separate the Best From the Rest.

S O C I A L M E D I A A N A LY T I C SRoyal D - M, HS, RefineBrad Brewster, Bent Media Are you getting a return on your social media investment? Learn how to use analytics to see how your posts are performing. Brad Brewster, founder/president of Bent Media in New Orleans, will show you how his business is helping brands become more relevant, successful, and connected through smart use of social media.


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session 6


5 I M P E R A T I V E S F O R S C I E N C E C O M M U N I C A T O R S(Continued from Session 5)

C R E A T I N G A V I D E O L I T E R A C Y P R O G R A M F O R E X T E N S I O N A G E N T S A N D S P E C I A L I S T SRoyal B - M, SS, ReinforceSimone Keith, North Carolina State UniversityHarnessing the power of video to share and deliver content has become an essential skill among Extension agents and specialists. Learn how the Extension Information Technology Department at North Carolina State University is helping to transform video newcomers into video natives with hands-on workshops and one-on-one collaborations.

P U B L I S H I N G A N D G R A P H I C D E S I G N P E E R C R I T I Q U EBeauregard - M, SS, ReviewJoy Landis, Michigan State UniversityReview, refine, reinforce, and re-energize in this peer critique sharing session with members of ACE’s Publishing and Graphic Design learning community. It’s tough to make time for peer review in the rush of daily deadlines, and some of us don’t even have colleagues nearby who could provide such feedback. We all have something to share and something to learn. Attendees should be prepared to share work and offer constructive feedback for others. We will break into small groups, depending on attendance and type of work. Please bring hard copies of publishing and design work. If you want to show work electronically, please bring your own laptop or tablet. Hosted by the ACE Publishing and Graphic Design learning community. All interested attendees are welcome.

E A T, C O O K , C L I C K : N E W T E C H N O L O G I E S F O R C O M M U N I C A T I N G F O O D B E H AV I O RRoyal Salon - B, SS, RepurposeBarbara Chamberlin, New Mexico State UniversityJeanne Gleason, New Mexico State UniversityFor many of us in ACE, messages about food play a large role in our communications. Our clientele need to eat nutritiously, cook food safely, and purchase it economically. Yet, our challenges are even greater with this content area, as knowledge about what we should do often doesn’t translate to changed behavior. Simply giving clientele information may not be enough. New Mexico State University Media Productions will share its latest technology apps, videos, and tools that have been designed to change behavior. Presenters will review their new app to help toddlers be more open to trying new foods, a cooking app and video series for encouraging parents to cook vegetables with their children, and a game on better assessing risk in food preparation. They’ll finish with design recommendations on how to approach development of products to change behavior in this content area.

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// S E S S I O N 7 // Thursday 2:00 p.m. - 2:45 p.m.

D I G I TA L A S S E T M A N A G E M E N T ? G E T S TA R T E D !Royal C - B, HS, RepurposeKaren Zimmermann, Oregon State UniversityLearn about digital asset management from a passionate practitioner (not an IT person, not a librarian). Plain talk from “That DAM Karen” about what she’s learned in the past 12 years that will help you get organized and reuse your assets quickly for immediate and future impact. Best practices versus best results. Answering questions like: What is metadata, taxonomy, foksonomy? What about ontology? Do I need to know SPARQL and “RDF triples”? Who, in my office, should do this work? What qualifies a person as a digital asset manager? How do I start? How do I justify the expense? Where do I get more information?

V I D E O P R O D U C T I O N W I T H S L O G : I T ’ S N O T Y O U R FA T H E R ’ S G A M M ARoyal D - A, HS, RefineCraig Woods, Oklahoma State UniversityShooting video in high dynamic range formats can mean more flexibility on the set or in the field, but it also can add more time in the editing room. We will discuss how videographers can use SLog2/3 gammas in the real world with three different cameras: the Sony A7S, the Sony FS7, and the Black Magic 4K Production Camera. Then we will delve into the post-production and workflow challenges using FCPX.

W H A T W O R K E R S T H I N K : E N G A G I N G L A T I N O N U R S E RY W O R K E R S U S I N G F O C U S G R O U P SBeauregard - M, SS, RepurposeDio Morales, Oregon State UniversityAriel Ginsburg, Oregon State UniversityIn 2016, the presenters conducted focus groups with Latino nursery workers as part of an ACE professional development grant. The focus groups, which took place over the course of six months, were conducted in Spanish. Conference participants will learn why the presenters wished to reach out directly to the Latino community and how they worked with Extension faculty partners to achieve their project goals. The presenters will share tools they used for the focus groups as well as what they discovered about the preferred media types, platforms, and formats identified by focus group members. In addition, the presenters will reflect on lessons learned and highlight what other communication specialists might consider when reaching out to members of their community whose first language is Spanish.

M E D I A R E L A T I O N S A N D W R I T I N G L E A R N I N G C O M M U N I T I E SRoyal A

C O M M U N I C A T I N G O N L I N E ( A C A D E M I C R E S E A R C H PA P E R P R E S E N TA T I O N S )Royal Salon2:00 p.m. Welcome Academic Programs and Research LC Leadership Team

2:15 p.m. A Content Analysis of Extension’s Presence on 1890 Land-Grant University WebsitesGarrett Steede, Diane Meyer, Laura Fischer, Courtney MeyersThe 1890s land-grant university was established to provide the tripartite mission of education, outreach, and research to rural and urban audiences. However, it is challenging to complete this mission if the Extension aspect of an 1890 university is not easily found through online media. The purpose of this study was to evaluate the online presence and technology presence of 1890 land-grant Extension programs on their respective university and college (or equivalent) websites. This content analysis of 18 land-grants found only one university had a direct click from the university homepage to the Extension homepage while 10 of the 18 schools had a direct click from the college (or equivalent) webpage to the Extension homepage. Additionally, Extension was not found to be promoted on the majority of university homepages. Twelve Extension programs were featured on the college (or equivalent) website. Using the DAGMAR model, it was concluded that the public could not become aware of Extension unless the programs become more readily accessible to the target population from university websites. The researchers recommend university communication specialists need to promote Extension on homepages and through social media. Future research should include analyzing the social media content provided by these Extension programs and evaluating each institution’s Extension website for usability.

2:30 p.m. #TransformFFA: Transforming Social Media Use Into Strategic Brand CommunicationTiffany Rogers-Randolph, Lisa Lundy, Jessica Harsh, Raychel RabonThe proliferation of social media has the ability to considerably affect stakeholders’ perspectives of an organization’s brand. Due to this relationship, social media analysis is crucial to executing informed brand communication strategies. In October 2016, the brand communication strategies of the National FFA Organization were focused on promoting the 89th National FFA Convention. A large portion of these efforts and resources were dedicated towards the utilization of social media. This study was designed as a qualitative content analysis of the National FFA Organization’s social media presence during the dates of the convention. The goal was to identify the prominent themes of communication and the alignment of these themes with the organizational brand. Conversations on Facebook, Twitter, Instagram, and Snapchat yielded a total of 344 posts for evaluation. The results indicated the presence of seven predominate themes: recognition, connectivity, appreciation, spirit, service, influence, and support. The researchers suggest opportunities exist for closer alignment between published social media content and the defined organizational and event brands. Specific attention should be placed on event-specific theme promotion. Renewed efforts to increase interactivity will allow for stakeholders to take part in the brand co-building process. It should be ensured that all communications are an accurate reflection of the brand’s image, connections, and reputation.

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P U T T I N G T H E ‘ N A T I O N A L’ I N T H E N A T I O N A L W W I I M U S E U MRoyal B - M. HS, Re-energizeChrissy Gregg, Virtual Classroom Coordinator, The National WWII Museum After Hurricane Katrina blew through New Orleans in August 2005, The National WWII Museum had a problem: No one was coming through the doors. To remedy the situation, its education department turned to technology and dipped its toe into the ever-changing world of distance learning. More than 10 years later, the museum is a recognized leader in informal educational distance learning. Learn from Director of Education Kenneth Hoffman how the museum creates, markets, delivers, and evaluates its virtual field trips and webinars.

T H E I S S U E C O R P S : A N E W M O D E L F O R P R O F E S S I O N A L D E V E L O P M E N TRoyal C - M, SS, Re-energizeTerry Meisenbach, eXtension FoundationThis session will introduce and explain a new model for professional development Cooperative Extension and others are using for program/ project design. eXtension’s Issue Corps has focused on multiple topics since 2016. Participants will be encouraged to serve askey informants in upcoming Issue Corps designathons and will be introduced, briefly, to concept mapping and design thinking…the processes used in Issue Corps work. This model can be applied to myriad topics and translates easily systemwide. New ideas for Corps cohorts also will be solicited as a part of this presentation.

H O W E V E N Y O U C A N C R E A T E A N D P U B L I S H C A P T I VA T I N G 3 D C O N T E N TRoyal D - B, HS, RefineAlan Dennis, Oregon State UniversityJim Sloan, Oregon State UniversityParticipants will learn about attracting new audiences and enhancing digital stories through the application of 3D content. The firsthalf of the session will focus on the implications of 3D content in learning, outreach, and engagement. During the second half of the session, participants will be treated to a live demonstration involving a smartphone being used to easily create a 3D scan of an object.

S T R E A M I N G S C I E N C E : T H E C R E A T I O N O F A M O B I L E E L E C T R O N I C F I E L D T R I P F O R S T E M E N G A G E M E N TBeauregard - M, SS, RefineJamie Loizzo, University of Nebraska-LincolnMobile technologies and applications are making it easier and less costly than ever to stream live content from outdoor research sites through the web to a variety of audiences. In this session, learn about the development of a program called Streaming Science – aninteractive electronic field trip produced and streamed via iPads. experience working on real-world informal learning projects. We will Find out about lessons learned and recommendations for electronic field trip development, as well as next steps for Streaming Science.

M A N A G I N G Y O U R P E R S O N A L B R A N DRoyal A - M, HS, RefineTommy Karam, Louisiana State UniversityLearn how to effectively manage your personal brand. This will prove valuable in all that you do at work, in building valuable relationships with your employees, and in representing your company in meetings and in the community.

C O M M U N I C A T I N G E F F E C T I V E LY ( A C A D E M I C R E S E A R C H PA P E R P R E S E N TA T I O N S )Royal Salon3:00 p.m. Eating Animals: The Influence of Food-based NarrativesGillian Spolarich, Amanda Ruth-McSwain, Lisa LundyThis study examines the prevalence and persuasiveness of popular food-based narratives. Specifically, the book Eating Animals, a detailed critique of the American meat industry, provided the foundation for exploring the persuasive ability of narratives that review the U.S. food system.

3:15 p.m. Communicating Science: A Systematic Review of the Modern Role of Source CredibilityAriana Bigham and Courtney MeyersThe increasing difficulty of understanding science and low level of science literacy coupled with the lack of trust in science and government justifies a growing need for research in the area ofscience communication. As a discipline and area of study, agricultural communication shares similarities with science communication.The purpose of this study was to explore how source credibility has been studied within the context of science communication, as well as the types of sources researched in these studies.




K I D S + C A M S = C R E A T I V I T Y: T E A C H I N G V I D E O P R O D U C T I O N S K I L L S T O Y O U T HRoyal B - M, AS, Re-energizeRandy LaBauve, Louisiana State UniversityIn this session, learn about strategies for developing a successful video production program for youth. Video samples showcase successful youth productions and a hands-on video activity gives audience members a taste of the enjoyment and fun integral to making your own video. The discussion addresses topics such as the value of video production, structuring a program, choosing proper video equipment, and creating a portable video editing studio.

S E S S I O N S H O WC A S E 4Royal C Seeing More With Educational Videos (15 minutes) - B, SS, Re-energizeClint Thompson, University of Georgia TiftonStorytelling doesn’t always include a pen and paper. Sometimes you need a video camera, GoPro camera, or even your phone. All will allow you to capture particular moments in a story that will appeal to your audience. For the UGA Tifton campus, videos help educate our audience about agriculture, the No.1 industry in the state. Don’t have a video camera or GoPro? No problem when your phone is able to accomplish much of the same work. We are focused on education at UGA Tifton, and videos are a vital part of that process. They can be for you, as well.

Over Exposed: Photo Essays in Expected and Unexpected Ways (15 minutes)Steve Elliott,Western Integrated Pest Management CenterThis short session will introduce the photo essay website Exposure, demonstrate a few different ways we’ve used it to communicate with our 13-state regional audience, and brainstorm with the audience other possible uses. We’ll end with a brainstorming session to see what ideas the group may have for using Exposure in other ways.

S E S S I O N S H O WC A S E 5Royal DHow Do You Measure Up? Using FacePager to Dig Deeper Into Facebook Analytics (15 minutes) - B, HS, RefineAnissa Zagonel, Kansas State University Lauri Baker, Kansas State University Courtney Boman, Kansas State UniversityWant to see how your analytics compare to other similar organizations or competing programs? FacePager is an application you can use to analyze variables beyond the available options in Facebook Insights. Join us to learn how to use this free tool to compare your analytics with your stakeholders, other Extension or commodity programs, or competitors. We plan to demonstrate how the application works, show example analytics, and highlight how this program can mold future content on social media platforms.

Redefined Possibilities: Changing What Video Can Be On Colorado’s Western Slope (15 minutes) - B, SS, RefineSusan Hutton, Colorado State UniversityJoanne Littlefield, Colorado State UniversityIn late 2015 we were called to the mountains in Colorado to produce a collaborative video with Extension and the Colorado State Forest Service. The appeal and success of that video production led Extension agents on Colorado’s Western Slope to ask their regional director how their educational programs could be featured. Simultaneously, Extension’s video production assistant developed a proposal for a new approach to Extension videos.“Let’s Talk! Extension” was launched in late spring 2016. Using lessons learned from Let’s Talk! Extension, we have been able to improve the audience experience on our new channel,“State of Possibilities.” The presenters will discuss the video educationalopportunity (reinvigorating presentation of educational programs), the challenges, and feedback received.

N I G H T P H O T O G R A P H Y I N N E W O R L E A N S Royal A - B, HS, Re-energizeEdwin Remsberg, University of MarylandA session in two parts. We will go over tips and techniques for night photography in a 45-minute classroom presentation. Then we will follow up with a nighttime photo walk through the city for anyone who wants to join us, where we will apply what what we have learned. For all skill levels with any camera.

C O M M U N I C A T I N G W I T H C O N S U M E R S ( A C A D E M I C R E S E A R C H PA P E R P R E S E N TA T I O N S ) Royal Salon4:15 p.m. Increasing Millennial Consumers’ Knowledge of Blueberry Health Benefits Through an Informational Flyer Anna Warner, Alexa Lamm, Joy RumbleAs blueberry producers search for a way to continue to expand the market and secure market prices by reaching out to untapped consumer bases, consumers can gain the health benefitsprovided by increased blueberry consumption. Consumers’ knowledge of the health benefits of blueberries needs to be increased to decrease cognitive dissonance and increase blueberry purchases. This study aimed to evaluate the effectiveness of an informational flyer on millennial consumers’ knowledge of blueberry health benefits through an experimental design.

4:30 p.m. Developing Communication Strategies to Encourage Water-Conservation BehaviorCassie Wandersee and Alexa LammIn response to increased water demand and threats to water supply, [State] implemented multiple mandatory-water conservation measures as well as government sponsored water-saving incentive programs.While two very different approaches to getting the public to engage in water conservation, little is known about which is most successful. To understand respondents’ engagement in conservation behavior, the theories of planned behavior and audience segmentation were used as a theoretical framework to compare perceived government involvement and reported conservation behaviors. An online survey

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was administered to a sample of [State] residents. The findings indicated three segments of the population that engaged in high, mid, and low levels of water conservation behaviors.

4:45 p.m. The Communication Effectiveness of Scientist- Stakeholder Partnerships Addressing Agriculture and Natural Resources Issues: A Citation Analysis of the [State] Water and Climate AllianceShuyang Qu and Tracy IraniPublic opinion on contentious agricultural and natural resource issues, such as climate change, has become more polarized, and the science itself sometimes has been called into question. In response, academics and various types of stakeholders have formed organizational partnerships and collaborations to disseminate their science and inform the public and policy. These groups possess advantages suchas technical expertise, but such groups often face challenges in communicating effectively and establishing their reputation. This study selected [State] Water and Climate Alliance (XWCA) as an example of this type of organization, and used citation analysis to measure communication effectiveness and impact. The findings suggested XWCA members were productive in authoring and being cited in academic publications.

5:00 p.m. Assessing Consumer Exposure to Citrus Greening and Gene Technologies News in Print MediaJeremy D’Angelo, Jason Ellis,Taylor RuthHuanglongbing (HLB), commonly known as citrus greening, is a bacterial disease that is severely affecting the profitability and survival of the citrus industry in Florida and presents risk of adversely affecting the citrus industry in other states. This content analysis replaced news articles of either citrus greening or gene modification science in national and state-specific newspapers and identified that while citrus greening is not highly covered by newspapers, it is accurately described via appropriate terminology.


R E S E A R C H A N D P R O F E S S I O N A L D E V E L O P M E N T P O S T E R S Thursday 3:45 pm - 4:15 pm

RESEARCH POSTERSDiscussing Agricultural Issues on Twitter: A Framing Analysis of Citrus Greening TweetsAshley N. McLeod and Dr. Joy N. Rumble

Exploring the Social Media Conversation in Response to the Bayer Acquisition of MonsantoGarrett M. Steede and Dr. Courtney Meyers

The Gender Diversity Drought: Male Students in the Predominately Female Major of Agricultural CommunicationsGarrett M. Steede, Troy G. Tarpley, Dr. Ricky H. Coppedge, and Dr. Courtney Meyers

Activating Arousal: A Content Analysis of Message Sensation Value and Social Media Engagement of Value-Congruent Messages on YouTubeLaura M. Fischer, Kayla M. Wilkins, and Dr. Courtney Meyers

Insight Into Viewer Response of Animal Slaughter VideosTroy G. Tarpley, Shelby Maresca, Garrett M. Steede, Laura M. Gorham, and Dr. Cindy Akers

Agricultural Communicators’ Use of Social Media ToolsJohn L. Hawley and Dr. Kelsey Hall

Capturing Experience: Using Experiential Learning To Teach PhotographyLindsay Kennedy, Dr. Cindy Akers, and Dr. Rachel Jackson

Florida Extension Agents’ Likeliness To Participate in Public Engagement TrainingTaylor Ruth, Dr. Rick Telg, Dr. Joy Rumble, Dr. Lisa Lundy, and Dr. Angie Lindsey

Who Even Cares About Agriculture? An Instrument for Measuring Agricultural InvolvementTroy G. Tarpley, Ariana L. Bigham, Garrett M. Steede, and Dr. Cindy Akers

Food Business Legitimacy: Testing a Measurement ScaleDr. Ruth Inman, Dr. Rodney Holcomb, Dr. D. Dwayne Cartmell II, Dr. Clay Dibrell, Dr. Aaron J. Johnson, Dr. Shelly R. Sitton, and Dr. Robert Terry, Jr.

The Role of Communication: Facilitation of Agriculture Awareness Through AgritourismKathryn Stofer, Dr. Joy N. Rumble, and Levy G. Randolph

A Perplexing Process: Seeking To Understand How Agricultural Producers Process Information Related to BMP AdoptionAudrey E. H. King and Dr. Lauri M. Baker

Keep it Consistent: A Quantitative Content Analysis of Brand Consistency in a State Extension Agency’s External CommunicationJennifer Ray and Dr. Lauri M. Baker

PROFESSIONAL DEVELOPMENT POSTERAre You Ready? Small Business Disaster Plan Video, Program and AppBecky Koch, North Dakota State University



S E S S I O N S H O WC A S E 6Royal CRe-energizing Your Classroom: Using Multimedia Case Studies to Encourage Students to Think Critically (15 minutes) - M, SS, Re-energizeCourtney Meyers,Texas Tech University Katie Abrams, Colorado State University Ricky Telg, University of FloridaAre you looking for ways to engage your students in discussions about current issues in agriculture and natural resources? Do you want them to improve critical thinking and communication skills? If so, plan to attend this session! Presenters from three universities will share their experience and preliminary data from creating and integrating multimedia case studies on communicating agricultural and natural resources issues in their agricultural communications courses.

Science Communication and Public Engagement Training Needs of Extension Agents (15 minutes) - B, SS, ReviewRuth Taylor, University of Florida Ricky Telg, University of Florida Lisa Lundy, University of FloridaThe purpose of this session is to discuss the training needs of Extension agents in the areas of science communication and public engagement and how communication specialists can help address those needs. University of Florida researchers conducted a statewide needs assessment to determine how likely Extension agents were to participate in specific types of communication training, what platforms agents used to communicate with stakeholders, and the types of training, if any, Extension agents had received as graduate students.This session also will explore how comfortable Extension personnel are in communicating about their subject matter areas versus science topics, in general. In the spring of 2017, the presenters will deliver communication workshops to the Extension districts in Florida.

S E S S I O N S H O WC A S E 7Royal D 10 Ways a Communicator Can Help the Chief Executive (15 minutes) - B, SS, ReinforceChris Moran, University of FloridaAs communicators we help our organizations with news releases, annual reports, and other mass communications. But as a strategic communicator, there’s more you can do to help the leader, whether that’s a department head, dean or vice president. The UF/IFAS special assistant for communications for the senior vice president will talk about 10 ways he helps his boss – and by extension his organization – lead and succeed.

5 Ways To Make a Speech Sizzle (15 minutes) - M, SS, ReinforceChris Moran, University of FloridaI have a dream: To make a speech memorable instead of occasion for checking your smartphone or wondering what’s for lunch.Speechwriting is a way to help a leader make impact on audiences, from raising awareness to inspiring action. To succeed, you need the audience’s attention and interest. Chris Moran, an award-winning speechwriter and former daily newspaper journalist, will walk you through five quick tips that can make your messages from the mouth more memorable.

C O M M U N I C A T I O N S C O N S I D E R A T I O N S ( A C A D E M I C R E S E A R C H PA P E R P R E S E N TA T I O N S ) Royal Salon 5:15 p.m. Opening the Closed Mind: A Literary Review of Creativity in Higher EducationHope Hancock, Courtney Gibson, Erica Irlbeck, Courtney MeyersThe concept of creativity is perfectly, yet imperfectly, understood. In higher education and the workforce, creativity is being acknowledged as an important construct to curriculum and course design. The purpose of this extensive literature review was to better comprehend the concept of creativity in various disciplines of higher education, with a focus on agricultural disciplines.

5:30 p.m. Agricultural Communicators’ Professional Development Needs Within Career StagesCourtney Meyers, Lisa (Chesher) Rodgers, Garrett Steede, David Doerfert, Erica IrlbeckTo communicate agriculture’s stories, issues, and successes to the public, agricultural communicators need to stay current with their skill sets. Professional development helps employees improve upon skills gained on the job and adds value to an employee’s profile. Studies have identified skills employers want in recent college graduates, but no research has been done regarding agricultural communicators’ professional development needs. The purpose of this study was to identify professional development needs of agricultural communicators according to their career stages.

5:45 p.m. Cultivating Creativity: Faculty Conceptions of Creativity in Agricultural Communications StudentsCourtney Gibson, Hope Hancock, Erica Irlbeck, Courtney MeyersCreativity has been deemed as an essential skill in agricultural communications graduates by both industry and academia, and it has a pivotal role in student success within the classroom and theworkforce. To foster students’ creative thinking skills, faculty must turn away from traditional norms of lecture-based deliveryand foster an environment where students are actively creating and engaging in the learning process. The purpose of this study was to provide insight on the nature of creativity as it relates to agricultural communications curriculum – focused on pedagogical strategiesand creative assessments.

M A R K E T I N G L E A R N I N G C O M M U N I T Y Royal A

I N S T R U C T I O N A L D E S I G N A N D I T L E A R N I N G C O M M U N I T Y Royal B

P U B L I S H I N G A N D G R A P H I C D E S I G N L E A R N I N G C O M M U N I T Y Beauregard

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session 11

// S E S S I O N 11 // Friday 9:00 a.m. - 9:45 a.m.

S E S S I O N S H O WC A S E 8Royal A Creativity Warm-up Exercises (15 minutes) - M, AS, Re-energizeQuisto Settle, Mississippi State UniversityWe already know the importance of creativity. Creativity is the life force for many communicators, allowing us to broaden the possible solutions to solve the problems facing us. While creativity often is thought of as innate ability (and some people are more predisposed to creative thinking than others), creativity is a skill that can be developed and nurtured over time. This session will share creative thinking exercises that can be done quickly at work as mental warm- up exercises (or to help clear your head if you are in the middle of a mental block). An Introvert’s Guide to Presentations (15 minutes) - B, SS, Re-energizeQuisto Settle, Mississippi State UniversityIntroverts make up an estimated one-third to one-half of the U.S. population. While an introvert’s strengths typically dwell in the realm of working alone or in small groups, presenting is a part of most people’s lives, whether it is smaller-scale conference roompresentations or larger-scale conference presentations. This session will walk through one introvert’s advice for surviving (and every once in a while, thriving) during presentations.

M E TA DA TA : G E T T I N G T H E B A S I C S R I G H T T O I M P R O V E P R O D U C T I V I T Y Royal B - M, SS, ReinforceSteve Patton, University of KentuckyOur work is more and more about digital assets being used for publications, educational materials, training materials, websites, social media, etc.. Created media is ever-increasingly being used in more than one way. You create it, then save it, and hopefully others in yourorganization will reuse it…IF they can find it. This session will be a discussion about what information needs to be added to your digital assets to give your organization the best opportunity to retrieve the digital assets you have created for the use of your organization in the fulfillment of your mission.

H O W T O M A N I P U L A T E T H E I N S TA G R A M A L G O R I T H M Royal C - M, HS, RepurposeLindsey Davidson, Oklahoma State UniversityInstagram seems to change on a weekly basis. How can you maximize your organization’s exposure and gain the most engagement? Since July 1, 2015,The Division of Agricultural Sciences and Natural Resources at Oklahoma State University has increased Instagram engagement by 663,150 percent (and no, that’s not a typo). During this breakout session, the division’s social media marketing specialist will tell you her tips and tricks about how to manipulate the Instagram algorithm.

TA P P I N G I N T O W I S C O N S I N C O O P E R A T I V E E X T E N S I O N : A G R A S S R O O T S , S TA T E W I D E M U L T I P L A T F O R M C O M M U N I C A T I O N S A N D M A R K E T I N G C A M PA I G N Royal Salon - M, SS, RepurposePamela Seelman, University of WisconsinThis session will provide an overview of an innovate communications and marketing campaign called “Tap Into It.” This ongoing communications and marketing effort illustrates the array of educational services and opportunities Cooperative Extension offers the people of Wisconsin, using the tagline, “Help us tell our story by sharing yours.” Participants attending this seminar will learn about the research behind the campaign, collateral created for the campaign and the cross-platform communications and marketing tactics using both traditional and social media. Conference attendees can learn about how stories are collected and used to increase Cooperative Extension awareness, promote educational programs and garner future funding..The presentation also will include strategies for developing a multimedia toolkit, creating co- branded material with partner organizations, and using analytics tools to measure campaign effectiveness.

C O M P E L A N D P E R S UA D E Beauregard - M, HS, RefineJohn Deveney, Deveney Marketing FirmLearn from the latest research on persuading C-suite decision makers. Build your messaging strategy to maximize its power, influence,and success. Research combines with a focused study of persuasive messaging and experience. According to in-depth research of C-level business executives in America, 100 percent of large companies regularly donate to nonprofits through time, money, resources, or volunteers. Join a research-based look at the world of Corporate Social Responsibility and the best way to match corporate mission with a cause. Review approaches for establishing productive Corporate Social Responsibility programs. Discuss how to build messaging strategy to maximize its power, influence, and success. Showcase real-world application for the research and methods presented and discuss how to build your messaging strategy to maximize its power, influence, and success.

S O C I A L N E T W O R K I N G S O U T H C A R O L I N A A G R I C U L T U R E Royal D - B, SS, RepurposeDenise Attaway, Clemson University, and Donna Bowen, Clemson UniversityThe Clemson College of Agriculture, Forestry and Life Sciences conducts an annual tour throughout South Carolina to introduce new faculty/staff at the university to the diverse agricultural industry in the state. For the 2016 tour, the CAFLS Communications Team put the tour on social media for people all over to follow. This presentation will describe pre-tour publicity, actions taken during the tour to engage audiences (sites used, etc.), as well as data showing the effects on CAFLS social network sites, websites, and what we will do differently to increase our social network presence during the next tour.


session 12


C R E A T I V E C O L L A B O R A T I O NRoyal A - M, AS, Re-energizeTracy Bryant, University of FloridaCheli Scott, University of FloridaThe best communications projects are developed by a team of individual’s ideas, concepts, and efforts blended together. In this session, we will learn how to free ourselves from creative blocks, productively connect with other team members, meld diverse ideas into problem solving tools, and introduce “play” to construct a collaborative environment to effectively tap into the team’s creative genius.

H AV I N G F U N W I T H N E E D S A S S E S S M E N T SRoyal C - M, AS, ReinforceQuisto Settle, Mississippi State UniversityOK, maybe needs assessments are not always fun, but they are helpful for strategic communications. This session will provide a brief introduction (5 minutes) to needs assessments, including what they are and why they are used. The majority of the session will focus on practical application of needs assessments through three methods: focus groups, roundtable discussions/forums, and questionnaires. Focus groups are used for small groups (six-15) and allow for in-depth discussion. Roundtable discussions are useful when you have intact groups, such as advisory boards, but too many people for a focus group. Questionnaires are used to get a broad amount of information from a large group of people. This will be a hands-on session, so bring ideas with you to practice developing questions for your work. Think about projects where you could use information from your target audience. The goal of this session is for you to know how and when to use different types of needs assessments.

T E L L I N G A S T O RY W I T H TA R G E T E D S O C I A L M E D I A P O S T SRoyal D - B, SS, ReinforceKaren Jeannette, Military Families Learning NetworkCan social media posts grab people’s attention, build anticipation and garner engagement around your program goals or events? Come to this session to learn to plan ahead and create a simple series of cohesive, coordinated sequential social media posts to develop a story that generates excitement and promotes engagement. During this session we will share: a simple planning approach to facilitate the creation of a series of social media posts that tie together a consistent cohesive theme; experiences in using cohesive coordinated social media posts to promote conversation and connection around professional development webinars; and examples and ideas for generating a series of images, videos, and questions to share sequentially via social media

S H A R I N G Y O U R S T O RY: C R E A T I N G C O M P E L L I N G V I D E O S T H A T A DVA N C E Y O U R B R A N DRoyal Salon - M, SS, REinforceTamsin Ford, University of WisconsinSamantha Nash, University of WisconsinPamela Seelman, University of WisconsinCisco systems predicts that videos may make up 84 percent of all Internet traffic in the United States by 2018. This session will examine the evolving marketing trends, highlighting the use of video as a powerful way to tell your story and bring your message to new audiences. We’ll share practical tips on planning and coordinating video shoots, capturing useful and engaging interviews and combining video and graphical elements into a polished final product. Participants will learn production techniques and sharing strategies to distribute video content to internal and external audiences from an award-winning videographer. Topics will include shot composition, narrative structuring and interview preparation. Attendees will have an opportunity to ask questions and discuss the challenges they face in producing strong videos.

E L E C T R O N I C M E D I A A N D P H O T O G R A P H Y L E A R N I N G C O M M U N I T YRoyal B


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S E S S I O N S H O WC A S E 9Royal AiPhone Tips From a Right Brainer (15 minutes) - M, SS, Re-energizeSharon Dowdy, University of GeorgiaMerritt Melancon, University of GeorgiaToday’s smartphones are only “smart” if you know how to use the sometimes hidden-in-plain sight bells and whistles inside them. If you are a right-brainer who normally doesn’t take the time to read the phone’s manual, you learn from doing or from your friends. Come and learn and be prepared to share creative ways you use your smartphone.

Promoting Science Communication Through Images (15 minutes) - M, SS, Re-energizeNatalie Hampton, North Carolina State UniversityLori Greiner, Virginia Tech UniversityWith increased interest among students in science communication, this session will focus on how a research image competition can inspire students to share the creative side of their research through images.Participants will learn how two institutions – North Carolina State University and Virginia Tech’s College of Agriculture and Life Sciences – engaged students in research image competitions.

V I D E O S H O O T I N G T I P S : B U M P U P T H E Q UA L I T YBeauregard - B, HS, RepurposeScott Swanson, North Dakota State UniversityBruce Sundeen, North Dakota State UniversityThanks to an ACE Development Fund Grant, the North Dakota State University Ag Communication video unit has produced a videofeaturing tips to help you record video you will be proud of. The video and this session are designed for people with limited video experience. Most of us carry a pretty powerful video camera everywhere we go, so this session also will include specific video tips for your smartphone.

G E T T I N G S O C I A L : U S I N G S O C I A L M E D I A F O R A G A N D N A T U R A L R E S O U R C E S A U D I E N C E S W I T H O U T B E I N G O V E RW H E L M E DRoyal C - B, SS, ReinforceJason Kosovski, Colorado State UniversityRob Novak, Colorado State UniversitySocial media can be an invaluable tool for engaging with audiences, particularly in the areas of agriculture and natural resources.Communicators have a variety of channels at their disposal – Facebook,Twitter, Instagram, Snapchat, Flickr, etc. – maybe a few too many channels. This session will focus on what channels and what kinds of content seem to appeal to ag and natural resources audiences, whether the audience is students, alumni, stakeholders, or just people interested in these topics. We also will discuss strategies for balancing a number of channels, especially when those channels are managed by a single person.

C O M M U N I C A T I N G T H R O U G H T H E F L I N T WA T E R C R I S I SRoyal D - M, SS, ReinforceTom Cummins, Michigan State UniversityBeth Stuever, Michigan State UniversityAs the scope of the Flint water crisis was emerging, Michigan State University Extension knew it required immediate action. Extension is uniquely positioned to respond to emerging local crises like those in Flint, and MSU Extension was seen as a trusted leader in education and outreach at the national, state and on the ground in Flint communities. MSU Extension Communications worked to coordinate crisis communication efforts at both the local and national level. MSU Extension communicators were integral to conversations at both the leadership and work-team level within MSU Extension. Communicators will share their successes, mistakes and what they learned along the way. Attendees will learn about the immediate response, short- and long-term planning, and how communications worked with educators to evaluate existing programs and coordinate the creation of new education and marketing pieces.

W I S C O N T E X T : D E V E L O P I N G A C A D E M I C S O U R C E S T O D I S S E M I N A T E I N F O R M A T I O N A B O U T E M E R G I N G I S S U E SRoyal Salon - M, SS, ReinforcePamela Seelman, University of WisconsinKristian Knutsen, WisContextKaren Faster, WisContextWisContext is an innovative journalism project that synthesizes academic and public media resources to cover emerging issues around Wisconsin. The presentation will cover how this collaboration between the University of Wisconsin Cooperative Extension,Wisconsin Public Radio and Wisconsin Public Television works with researchers and educators in institutional and community settings to translate and amplify their work for online media consumers. WisContext staffwill share how they collaborate on an ongoing basis with Extension staff to produce original and adapt existing content about the issues they encounter and put projects in place to address these challenges. The goal of this presentation is to share how university educators can work with an editorial project to communicate information to a general audience.

D I G I TA L W O R K F L O W: F R O M S N A P T O S T O R A G ERoyal B - M, AS, ReviewStephen Patton, University of KentuckyDeveloping a consistent approach to processing digital assets (I’m focusing on photographs since I am a photographer) is helpful in creating a timely productivity. So to make this interactive discussion about WORKflow more enjoyable and maybe even entertaining, let’s have a workflow challenge pitting members of the audience against each other in teams that will develop the best practices workflow that we will all take home with us and incorporate in our ownwork process. And will there be discussion along with our audience participation? Oh yeah!


Providing strategic

communications leadership,

support, and services

that enable our clients to

carry out their missions for

Extension, research, and

teaching, while being better

understood and more highly

valued by the audiences

they serve.Engaging people with ideas and information.

Inspiring people to improve their lives.

Building brands that people value.

PR

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D T

O B

E A

N A

CE

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17 N

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Agricultural Communications

AD_ACEProgram_May2017.indd 1 5/4/17 3:18 PM

2 0 1 6 - 2 0 1 7 A C E B OA R D M E M B E R S

Steve Miller PresidentUniversity of Wyoming Extension

Suzanne Steel President-electThe Ohio State University

Elizabeth Gregory North Vice PresidentMississippi State University

Brad Beckman Past PresidentKansas State University

Janet Rodekohr Retirees Director

Mary Wirth Learning Community DirectorPennsylvania State University

Victor Villegas Professional Development DirectorOregon State University Extension

Courtney Meyers Research DirectorTexas Tech University

Dennis Thomas Marketing DirectorKentucky State University

Beth Forbes Membership DirectorPurdue University

Holly Young Executive DirectorUniversity of New Hampshire

Becky Koch Treasurer – Ex OfficioNorth Dakota State University

Donna Sheffield Development OfficerKansas State University

2 0 1 7

New Orleans C O M M I T T E E

Jennifer AlexanderOregon State University, Co-chair

Tobie BlanchardLSU AgCenter, Co-chair

Lori GreinerVirginia Tech

Kay LedbetterTexas A&M University

Tom Merrill,LSU AgCenter (retired)

Brian MeyerIowa State University

Dennis ThomasKentucky State University

W I T H S P E C I A L T H A N K S T O :

Frankie GouldLSU AgCenter

Stacy HerrickWest Virginia State University

Ana IversonLSU AgCenter

Randy LaBauveLSUAgCenter

Betsy NeelyLSU AgCenter

Matt FaustLSU AgCenter

Kathy KramerLSU AgCenter


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P L A T I N U M ( $ 5 , 0 0 0 )LSU AgCenter

LSU College of Agriculture

Mississippi State University Extension (in memory of long-time ACE member Bob Ratliff and

in honor of Elizabeth Gregory North’s service as ACE Vice President)

Iowa State University College of Agriculture and Life Sciences

Office Depot / Office Max

Gimbel & Associates

G O L D ( $ 3 , 0 0 0 )Kentucky State University College of Agriculture, Food Science, and Sustainable Systems

University of Florida Institute of Food and Agricultural Sciences

B R O N Z E ( $ 1 , 0 0 0 )Oregon State University: Division of University Outreach & Engagement

OSU Extension Service and College of Agricultural Sciences “Wait and Lois Rising Fund”

S P O N S O R S ( $ 2 0 0 - $ 9 9 9 )Virginia Tech College of Agriculture and Life Sciences

University of Wyoming Extension

University of Wisconsin-Madison College of Agricultural and Life Sciences (in memory of long-time ACE member Wolfgang Hoffmann)

Extensis

// 2 0 1 7 S P O N S O R S

The ACE Board and New Orleans Conference committee would like to thank our generous sponsors for helping to make this event possible and

showing their commitment to ACE.

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In 2018, don’t miss this mash-up of all

communications mash-ups.

ACE + AMS*AUGUST 4-8, 2018 Phoenix/Scottsdale, AZ

*Agricultural Media Summit, the largest gathering of the U.S. agriculture industry’s top writers, editors, photographers, publishers and strategic communicators.

And you thought this was a great idea?!

association for communication excellence · // keynote speakers kevin folta communicating science...

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