ASSOCIATION FOR SOCIAL HEALTH AND

(2015-16AnnualReport)

(ASSOCIATION FOR SOCIAL HEALTH AND ADVANCEMENT)

From the Presidents Desk!

ASHA-ODISHA is a grassroots specialized agency committed to providing investments that create a route out of poverty and ensure dignity for rural people. While our mandate and commitment are unchanged, the context of our work is rapidly evolving, and we are taking steps to adapt. In the past year we have created the school children groups as a strategy.

The year was marked by many challenges for us, with less favourable than expected performance in view of the changed economic conditions in the country that became a concern.

However, the social gains of the past decades till hold good. This year is likely to see an improvement in development, but the prospect will be influenced by how the economy evolves and how innovatively we use our strategy for the community.

We are also increasing our commitment of resources to issues related to nutrition, maternal & child health. Investments that are nutrition& health-specific and sensitive can help re-shape the food system as a whole in ways that improve nutrition and health.Our work was complemented with actions in other sectors, particularly health, education, and water and sanitation.

Now, more than ever, the agenda for ASHA-ODISHA would be to focus on addressing the huge challenges that the community faces through its different activities. In all these efforts, safeguarding the past years gains against poverty and exclusion will be critical.

We are and will be closely monitoring the markets and social safety nets to ensure that our projects adequately protect the most vulnerable segments of society as in previous years.

This year we want to be more effective, generate greater impact, attract better development projects, and build more durable partnerships. In order to do that, we need to ensure we get the most out of our resources. We are working diligently to make ASHA-ODISHA a stronger, more agile, and efficient development organization in Odisha. We are striving to ensure that we have the capacity to support our participants, and the most vulnerable among them, while growth remains steady.

We are advancing in the right direction and look ahead the coming year with optimism.

I take this opportunity to thank all those who have been associated and have supported our endeavours.

Vice-President Message!

ASHA-ODISHA has beena pioneer in promoting communities to live in harmony and dignity. The poor and marginal households have been facilitated to find innovative solutions through the much used peoples platform - women SHGs and the school children models. Over the past many years, itsexpansion as the leading grassroots agency in Odisha with its network has fostered many of theinnovationsthat enabled the development of the state. Situated in the western part of India in Odisha, the organization was conceptualized to contain and restore the social harmony and dignity. Since then, it has been working for the improvement of rural poor, tribal and dalit in the state of Odisha, focusing on women groups as a means of holistic community development and empowerment. Women SHGs were promoted by ASHA-ODISHA with an aim to initiate developmental activities through an institutional framework amongst target communities.

Established in 04thApril, 2007, ASHA-ODISHA has undertaken a long journey with several ups & downs through the state of ODISHA spread over 04 districts particularly the western and southern ones where there is increased vulnerability.

The innovative and unique intervention combining life cycle approach with children as change agents has indeed brought a dynamic improvement in peoples life. Today, ASHA-ODISHA is known in the state for taking a lead role in maternal and child health initiatives. The organization has also successfully demonstrated leveraging of support services and to make the different community institutions functional in rural and semi urban settings.

ASHA-ODISHA has been a path breaker in many fields while pursuing developmental initiatives in the state of Odisha. ASHA-ODISHA strongly believes in constant experimentations and innovations to identity most relevant and cost effective methods for poverty alleviation and empowerment of the down trodden.

In this long journey, ASHA-ODISHA has been recognized through numerous accolades for its efforts on development. These are not just mere awards but more of a motivation for the entire team to work with renewed vigour to achieve its milestones.

I take this opportunity to thank all our donors, well-wishers and co-travelers in our arduous yet fulfilling journey.

Organizational Profile:

ASHA-ODISHAs sheer existenceis based on ASHA[footnoteRef:2] or hope ASHA-ODISHA is a pool of rich academic excellence and professional experiences of a team of likeminded individuals joining hands from versatile background with an ardent attitude to solve of local issues that are affecting quality of life and dignity of common man with the organizational vision through multi-sectoral approach. We especially focus for the poor and marginal community people for augmenting their socio-economic condition. Our strategy pivots around the community. [2: ASHA is hope in Odia and in many Indian languages.]

Vision

Communities living in harmony and dignity

Mission

The organization strives to assist disadvantaged communities in improving their living conditions, through capacity building interventions in the socioeconomic and health sectors.

Sectoral Approaches: (MandatedSectors)

Community-centred,

User-planned and managed,

People owned,

Gender-sensitive,

Culturally acceptable

Health(especially reproductive & child health)

Education

Child Rights

Livelihoods and Skills (Technical, Social & Vocational)

Sustainable Agriculture

Community Organization

Climate Change

Water and Sanitation and

Gender is a cross cutting across all sectors

Core values of ASHA that drive these processes are:

Inclusion: All households must be involved in the development process and must benefit equitably. Participation of all households in the settlement is non-negotiable in all our programmes.

Social Equity: Representation of all sections of the community in decision-making processes across caste, economic status and other barriers to ensure that a level playing field is created.

Gender Equity: Equal representation and participation of men and women in community level decision-making process and control over resources.

Sustainability: Development processes have built-in institutional and financial mechanisms for sustainability, and are necessarily based on sound environmental considerations.

Cost sharing & Participation: We believe community participation & ownership comes only by involvement. Hence in any form community participation is mandatory.

Legal Status

1. Society Registration Act XXI of 1860 vide Number NPD 1580/04/04/ of 2007-2008

1. 12A of income tax Act 1961 Vide Number CIT/SBP/Judl /12A/2009-10/4089

1. the 80G of income tax Act 1961 Vide Number CIT/SBP/Tech./80G/2014-15/1176

1. Finance Act-1994 with Service Tax Rules, 1994

1. Foreign Contribution (Regulation) Act, 1976 Vide Number:105 110 029

1. Government Partnership portal vide VO/NGOUnique ID:OR/2009/0002919

1. TAN: BBNA02381B

Project Glimpse 2015-16

(General Body)ASHA-ODISHA Organ gram

(Governing Body)

(Executive Director)

(Sectoral Advisors) (Core Committee)

(Program Manager)

(HR/Accounts Manager) (MIS)

(Project Associate)

(Village Development Committee) (Self Help Groups) (Community Animator)

[ASHA Odisha- Annual Report 2015-2016]Page 19

Background of Project:

A

District

Block

Target Upper Primary School

No. of Schools Outreach

Target High Schools

No. of Schools Outreach

Nuapada

Nuapada

10

10

28

12

Komna

10

08

21

09

Khariar

00

00

20

09

Boden

00

00

11

03

Total

04

20

18

80

33

sha-Odisha in partnership with Meljol implemented Child Social & Financial Education (CSFE) also known as Aflatoun. It aims at fostering healthy attitudes among children, to rise to their full potential as responsible citizen through social financial inclusion with confidence in inducing entrepreneurship spirit among them to sustain and withhold their rights

Aflatoun believes that when children are self-confident, socially responsible and financially competent, they have the power to make a difference in their own lives and improve the world they live in. They can positively contribute to the community, understand the value of resources and judiciously use the resources to realize their dreams. Children, when they are given chance, can make the world a better place.

The goal of the project:

It is to inspire socially and economically empowered youth to become responsible citizens and become agents of change.

Objectives of the project:

The Aflatoun programme is designed as a journey for young people to reflect on their rights and learn to explore issues and problems in society and to acquire life skills to help them become engaged citizens and entrepreneurs.

1.2 School Outreach:

The project covers class (1-7) primary and upper primary & (8-9) High school children who are under 19 years. Project intends to ensure the children to become responsible citizens and harbingers of change in the society. Children get opportunity of exposure to financial literacy and enhance capacities at all levels associated with child protection, participation and development.

Social & Financial Entrepreneurship

Club formation for Aflatoun and Aflateen

School Aflatoun Bank

Pre-Test Evaluation

Teachers Training Workshop

Community/Village visit

Observation of Money bank Week

Significant Achievement:

Children are able to demand for their rights to quality education in the school (and teachers attendance increased),

Better environment in the school is created especially by constructing toilets for boys and girls and is well maintained, more attention is now given on personal hygiene and participation in extra-curricular activities in the schools.

Attendance of children has increased in the school after the intervention of the project.

Increased numbers of students are ready for high school now and have better scholastic performance in the schools.

Change in infrastructural facilities at schools in terms of sanitation and hygiene is observed.

Children are gradually grasping better and performing activities on the social and financial entrepreneurship.

Teachers have greater sense of awareness on their serious responsibilities and have shown enhanced efficiency. Besides facilitating Child Social & Financial Education and other activities, they are capable of taking periodical decisions in monitoring and tracking of Aflatoun/Aflateen Banks/Clubs.

51 Clubs are formed by both Aflatoun& Aflateen programme.

Children in 16 Schools have opened Aflatoun & Aflateen bank with accounts held by 586 students with savings worth over 29,684 INR in their Aflatoun banks.

320 children participated in pre-test evaluation.

20 Teachers are trained from 20 UP schools and 47 teachers from 80 High schools on Child Social & Financial Education from 04 blocks of Nuapada district.

18 Upper Primary schools and 33 High schools are covered under the programme.

Training of Master Trainers:

A trainers training programme to create Master trainers on School Bank Champ was organized by ASHA-ODISHA on 16th& 17th July 2015 with the objective to help teachers to understand the main concept of School Bank Champ programme and their role to facilitate the process.

25 teachers participated in the training along with our staff from all the concerned blocks (Komna, Nuapada, Sohela & Bargarh) of both the districts. The majority of trainees were teachers and CRCCs (Cluster Resource Center Coordinators). Mr. Rahul Balal, Program Coordinator, MelJol Mumbai, facilitated the sessions as resource person. Mr. Rajesh Prasad Bankira, Block Education Officer, Nuapada block , Mr. Sadanand Panda, Branch Manager, SBI & ADB Nuapada, Mr. Shantanu Kumar Panigrahi, Branch Manager, LEAD Bank, Nuapada participated and encouraged the participants by their valuable feedbacks. President Indian Bank Association (IBA) was the chief guest on the occasion. The summary of the training is given below:

Importance of quality education was sharedin the training as it is linked with Social and Financial Education.

It was explained to the community about the programme implementation and five core elements of Aflatoun programme initiated in the areas.

The detailed implementation process of School Bank Champs Programme, rolled out in India was also elucidated.

The importance of savings through social and financial education programme and its way of implementation by teachers was also clarified. Enough supporting documents and study materials were committed to help the programme.

The programme would enhance childs interest in education and would also support in making them responsible citizens through financial inclusion was also emphasized.

1. Case story: Shibanand -The Aflatoun boy..

The story is about Shibanand Bariha. He is the student of class 4th of Gundrujhar P.S. Mr. Tulsi Bariha & Mrs. Kusumlata Bariha is his father & mother. In Gundrujhar village there are 90% people are schedule tribe. Most of the people are daily labourer. It is such a very poor community and dont have concrete roof in this village.

One day I visited this village to meet the children during the summer vacation. When I reached at the village I went to Mr. Mayaram Barihas house and met him. I know him very well because he is working as a cook in the school. He asked me about the reason of my visit and I said, I wanted to meet with the children of this village. Then he arranged a meeting with children & including some SMC members .In this meeting we discussed about the Aflatoun programme & I came to know about Shibanand. Although Shibanand belongs to a poor family he has saved money in his Aflatoun bank. According to him he collects seasonal fruits (Mahua, Mango, Tolla etc) and sells those & earns some of money & deposit in Aflatoun bank. He avoids taking unhygienic (Uncovered) food. The most interesting thing is he encourages to his friend & massages to do others. In this process, some of his friends are followed by him and started saving money. Shibanand is also the highest money saving in his school. He has successfully saved Rs 152 /- in his Aflatoun bank. He narrated that he recognized his inherent qualities only because of Aflatoun programme which in turns have helped him to use skills and qualities for the betterment of the children in the school.

It is not important that how much money is saved by Shiband, but I appreciate for his commitment and dedication. I wish a bright future of Shiband. Thank you very much.

Case Story-2

Aflatoun make me happy

It is about a girl of a poor family and her name is Bhuleswari Nag. Her father is a daily laborer and mother is a housewife.

She lives in a poor village named Ganihary which is situated in Nuapada District. She is studying in standard 8th in the village school named Ganihary high school. Mr Nakul Majhi is the Headmaster and Mr. Gajanan Bagh is her Aflatoun teacher.

In her school there are 107 students and out of those 57students are boys and rests of the students are girls. In their Aflatoun program only 35 students (20 boys & 15 girls) are involved in Aflatoun saving. The total saving amount is Rs. 2510.

When she was not the part of this programme she was lacking confident. When she joined in this programme she felt very much confident enough. She had decided according to Mr. Pratap Ku. Patel, ASHA-ODISHA to do some work and earn money. In this context she is trying to prove herself as an Aflatoun girl. She has learned tailoring and now she is trying to become the money earner of her family.

In the summer vacation ASHA-ODISHA conducted village meeting in Ganihary village. Suddenly she stood up and said about her. She spoke a good thing in front of all the villagers that Aflatoun has influenced me to become a brave girl. Thanks to ASHA-ODISHA and Aflatoun staff, and all who gave me this golden opportunity to introduce with the AFLATOUN Character also Aflatoun programme who made me an Aflatoun girl.

She likes to share to all her friends, neighbors, class mates and also to her school mates that Aflatoun progamme is very precious for me. She is now working a part time job in a tailoring shop in her village without disturbing her study to improve more in her way. Till now she has saved Rs. 320 /-in Aflatoun bank. Wish you all the best Bhuleswari.

Project: Maternal, Newborn Child Health and Nutrition (MNCHN)-Save the Children

Supplementing to the government efforts, ASHA-ODISHA with the support of SCF have undertaken MNCHN activities in 78 villages consisting of 237 hamlets in 13 Gram Panchayats of Boden block in Nuapada district covering 76,565programme participants. The project focuses on four aspects of health & nutrition i.e.

ensuring 100% full immunization,

100% safe delivery,

100% IYCF practices and to increase community awareness, and

good governance& accountability and quality MNCHN services.

This includes strengthening sub-systems, promoting good governance & accountability through participation of PRI members. government functionaries to advocate with local policy makers to promote and improve quality service delivery The project also aims to ensure the participation of community support groups such as mother committees, vigilance committees, SHGs, youth clubs, childrens clubs, adolescent girls and boys. 156 AWWs, 122 ASHAs, 46 HW (M/F), 199 PRI members were involved in developing Village Health & Nutrition Plan & monitoring its progress through pre-determined indicators. The project has piloted the community monitoring of the progress through score cards by the PRIs which resulted in improvement in quality of service delivery and accountability of the system and sustainability.

The bottom up approach and ownership by the community leadership not only ensures improvement in quality of service but the accountability through involvement of the Panachayat representatives at local levels.

Significant cases during the intervention

Khadupaniis a somnolent small village in the remote and interior pocket of Boirgaon Gram Panchayat. Inhabited by the aboriginal Pahariya tribes with lack of awareness and strong traditional beliefs, neither consumed IFA nor attended the VHND for treatment and as such did not believe anyone. When encountered with this issue, the project staff made joint home visits with the support of LS, ANM, ASHA and met the community support groups of the village and successfully sorted out the major issue.

Due to lack of an Anganwadi Centre building, VHND & immunization sessions were not being held properly in Jhirnikhol village of Litisargi Gram Panchayat. Jouban Majhi, ward member of Jhirnikhol wrote an application to the district Collector of Nuapada and shared the status of AWC on the Grievance Day and requested to complete building construction. Later AWC building construction was completed but the contractor did not hand over to Anganwadi worker due to payment dispute between Govt. and the contractor. This was also sorted out by him and the project staff and now the sessions are held in the new Anganwadi Centre building.

8 MAMATA[footnoteRef:3] beneficiaries of Litisargi GP did not get their MAMATA installment on time. After identification of this issue, PRI members of Litisargi GP took initiative and discussed in front of LS, ANM and others health staffs during GP level convergence meeting. Later within a period of one month the issue was solved and the beneficiaries got their installments. [3: MAMATA is a conditional cash transfer scheme of Govt. of Odisha, India. ]

Once when GKS fund utilization ceased due to lack of coordination amongst members and also bank transaction, the villagers did not get services from GKS. This issue was raised up by Jouban Majhi, ward member of Jhirnikhol and solved the same through a meeting with GKS members. Now the issue is solved and the fund utilization is normalized.

There was no Anganwadi Centre at Rokal & Jayabahal villages of Rokal GP but Madanabati Biswal (Sarpanch) and Taturam Salma (ward members) of villages took these issues to block GP meeting through written application. Within a month AWCs constructions started.

Due to the lack of AWC building VHND & immunization sessions were not been conducted properly at Lesunpali & Kulingamal villages of Karangamal GP. Sahadev Mali, ward member of Lesunpali wrote an application to Sarpanch and shared in the GP meeting on service status of AWC during VHND & immunization days. The insufficiency of space and requested to complete building construction. Later AWC building construction was expeditiously completed.

There was no Anganwadi Centre at Salepada village of Damjhar GP. Anganwadi worker conducted their Pre-school and gave all services to beneficiaries in one room of U.PM.E. school. To add to the woes, the headmaster of this school disallowed to conduct AWC activities in the class room as there was shortage of space for students. This issue was shared to Mr. Daya Majhi, ward member by Anganwadi worker. Later the ward member organized village meeting for construction of new AWC building besides other issues. During meeting villagers wrote an application for construction of AWC building to Sarpanch. The issue was discussed later at GP level meeting and few months later the AWC building was completed with the initiative of PRI members & villagers.

Set of activities under taken through the Project:

Development of Village Health & Nutrition Plan Training for GKS members on preparation of village health and nutrition plan. 149 PRI members from 11 Gram Panchayats participated in the training programme and were oriented about the importance of their role and responsibilities in the process of preparation of village health plans.

Monitoring and review Training of PRI members on monitoring (indicators) of village health plan (methods and techniques) (round I & II).168 Panchayat Raj Institution members from 11 Panchayats participated and were oriented about the services on malnutrition of children, risk factors and the benefits of ANC and PNC to mothers and children, people having other serious problems are also being addressed in the village health plan process.

PRI members were involved during Community Score Card process and helped to identify gaps at the AWC level and also at different service delivery levels besides getting involved in observation of key events such as International Women's Day, World Breastfeeding Week to sensitize the community on maternal & child health and nutrition.

PRI members can take consistent monitoring action in the implementing process of village health plan.

Ensure active participation and cooperation in the activities of health & nutrition.

They are involved at panchayat level convergence meetings which were organized with the support of health &W&CD department and discussed about their village level issues and made plans to solve the problems. Since then they have been regularly involved in GP meetings and do their best at different places and fora.

Adolescent Mela:

Based on the UN Convention on the Rights of Child (UNCRC) adopted in 1989, intended to ensure that the rights of every individual child are respected, the project supported by SCF was implemented by ASHA-ODISHA in the project locations.

Lalita and Babu method is essentially a way of engaging with adolescents to make them aware of their rights and responsibilities and encourage them to stand up for what they believe in with an aim to empower them to gain control over their lives through active participation.

ASHA-ODISHA under the Lalitha& Babu approach adolescent boys and girls groups have been formed at 6 villages of 6 GPs at Boden block. The adolescents were trained as per the Lalitha and Babu training module and thus are engaged in meetings and ongoing discussions on the issues every month in the selected villages of our program areas in Boden block of Nuapada district. Thus ASHA-ODISHA with the collaboration with Save the Children organized a Mela for adolescent boys & girls on dated 30thOctober, 2015 with the ICDS office, Boden. There was overwhelming participation of programme participants, SCF, Govt. and other stakeholders including media.

Objective:

To provide a platform for the adolescents where their learning, experiences and feelings could be shared with the larger audience for preserving the rights of the children.

To generate confidence among adolescents about the importance of child rights through Lalitha & Babu programme.

To create an awareness amongst adolescents on different issues through the support of this platform.

Training on adolescent reproductive and sexual health (ARSH)

Two days training on adolescent reproductive and sexual health (ARSH) was organized at the Krushi Vigyan Kendra, Nuapada through active involvement of project staff of ASHA-ODISHA, and Save the Children Bala Raksha.

Objective:

To strengthen the capacity of Partner NGO staff on Lalitha and Babu approach on Adolescent Health through the ARSH training programme.

Topics covered under the training:

Day-1

Changes during Adolescent period & and their effect on Health.

Physical Changes & Sex Development

Social changes among adolescents

Family Planning & human body structure

Communication

Day-2

Nutrition in Adolescence

Adolescent pregnancy & Safe abortion

Anaemia, RTI/ STI

Issues& service

Pregnancy.

Coerced and safe sex among adolescents.

Counseling on unsafe abortion among adolescents.

Increasing use of skilled antenatal, childbirth and postnatal care among adolescents.

Output of the training programme:

18 project staff trained on reproductive adolescent sexual health.

Trained participants are able to carry out the adolescent activities of project in collaboration with various stakeholders for adolescents along with their parents.

Clear understanding built on adolescents reproductive health of adolescents.

Refresher Training of ASHAs on MNCHN Service

ASHA is the only worker available at any moment in the village and actively involved in the health service delivery process. Thus in order to technically build the capacity of ASHAs and to upgrade their knowledge, a refresher training for ASHAs on MNCHN Services was conducted on 1st August 2015 at 2 locations of Boden & Karangamal GPs. 55 ASHAs from 13 GPs participated in the training programme. The training created a learning driven atmosphere among the participants and resource persons, with the support of Save the Children.

Topics Covered

To make the ASHA workers technically sound, need based training objectives were developed. Topics that were covered during the one day training programme include problems during pregnancy, delivery, preparation for safe delivery, care during ANC, INC and PNC, newborn care, importance and benefits of mothers milk and exclusive breast feeding for both mother and child, myths relating to breast feeding and their solutions, IYCF practices, essential things to be look at during preparation of nutritional food, identification of childs illness and to take timely action accordingly, importance of home visit and referral services, skill tests such as hand washing, wrapping of child, weighing of child, growth monitoring chart etc.

Output of the Training

1. 55 ASHAs obtained training on knowledge & documentation processes.

1. Expectation of the trainees on home based newborn care was fulfilled.

Refresher Training of Anganwadi Workers on MNCHN

Two refresher training programmes were conducted by ASHA-ODISHA in collaboration with Save the Children for AWWs on MNCHN in July 2015 at two locations i.e. (Rajiv Gandhi Sewa Kendra) Boden and Larka. 55 AWWs identified with the support of ICDS who needed handholding support on knowledge & documentation from 13 panchayats of Boden block were trained under the experienced and able resource persons with support of Save the Children.

Objective:

To build the capacity and refresh knowledge &documentation skills of Anganwadi workers on the provision of MNCHN programme implementation and services.

To make AWWs capable of presenting the qualitative and quantitative reports while reporting of activities undertaken through MNCHN programme in the block.

Topics covered in the Training Programme:

The participants were trained/ oriented about ICDS services and its activities, NHM and its activities.

Training was also focused on ANC and their major checkup, Consumption IFA, 1st trimester registration, quality VHND & Immunization sessions, IYCF practices, home visit, safe delivery care and nutrition scheduled for mother and child and the role and responsibility of AWWs, for the different documentation that are to be maintained in the Anganwadi centers.

Methodology:

To make the training programme more effective and interactive, master trainers conducted group exercises and games.

Output of the Training Programme:

1. Out of 156 Anganwadi workers, 55 persons capacity was built on MNCHN.

1. Expectation of the trainees on the knowledge & reporting was fulfilled.

Testimonies of PRI Members about our operational area

Daya Majhi, Ward Member of Salepada village testified, I always thought that PRI members were only responsible for Indira Awas, PDS, road laying and building constructions but after getting training from ASHA-ODISHA, I became aware about my larger role and responsibility, monitoring processes of developmental activities as well. Now I am involved in VHND, Immunization sessions and home visits and also able to give valuable feedback during the sessions. After getting training on GKS village health plan, Ive realized the importance of health planning and participation of community. Later along with the villagers we made a Village Health Plan giving priority to Mother & Child Health. From GKS funds we have purchased Adult weight machine, Screen, ANC bed and Salter and also focused on referral cases to utilize untied fund. So I am really thankful to organization for building the capacity of the service providers.

Renuka Hans, Nayb Sarpanch of Litisrgi GP said, Earlier villagers were ignorant about their rights and were afraid of going to AWC on the day of VHND & Immunization sessions due to assumed traditional custom. But now-a-days I feel that the people of our GP are aware about Govt. services, services from AWC and also traditional beliefs. It has all become possible through ASHA-ODISHA as they have sensitized people through BCC activity like (i.e. Pala/Street plays, mass campaign, mobile van campaign, leaflet distribution during event days etc.) and capacity building to service providers on GKS, monitoring their role & responsibility. But before the training, I did not know about any type of health activity to be monitored. Events were conducted at village level and I was enlightened on my role and responsibility. Now I visit AWC every week & make home visits to pregnant women & SAM children to counsel them on good feeding practices and other activities including SAM childrens referral from un-utilized GKS untied fund

Set of Activities Conducted during Social Mobilization Drive:

Social Mobilization Drive on Maternal and Child Health:

Globally Maternal and Child Health issues have become a major concern. IMR and MMR in the operational area are quite far from national and state averages. A significant proportion of maternal neonatal and child health could be prevented by adopting right health care practices and health seeking behaviors of community. Hence to address the social mobilization and communication gaps in maternal &child health ASHA-ODISHA took the Social Mobilization Drive on Maternal and Child Health. This was primarily to bring about changes in health seeking behavior of the community in the under developed operational areas. The reduction of IMR and MMR was aimed through awareness generation on quality health care services for the mother and child. It was also to promote institutional linkage of child rearing practices with the right communication strategy.

Identification of the Villages and operational areas.

Conducted home visits along with the AWW/ASHA during planning stage to ensure sustained impact of the programme.

Pala[footnoteRef:4] was organised by actors of Ulva Pala party from Komna and Nuapada block. The main theme was on the Mother and child health, Immunization, Newborn care, Breastfeeding & supplementary feeding. [4: Palais a popular folk art in rural Odisha.]

Local folk group PALA show organized in the Sambalpuri Style in the villages for them to understand issues on Maternal and Child health.

Conducted an exhibition and displayed IEC materials, the 10 Sun Boards on maternal and child health in different locations of all the 10 villages.

A mass mobilization meeting was organized in the villages to disseminate messages on maternal and child health among the community.

Free and Cashless Delivery and treatment of sick-new-born up to 30 days.

Free Drugs and Consumables and Free Diagnostics

Free Diet during stay in the health institutions 3 days in case of normal delivery and 7 days in case of caesarean section.

Free Transport from Home to Health Institutions & Free Provision of Blood.

Free Transport between facilities in case of referral as also Drop Back from Institutions to home after 48hours stay not only this but also Services provided during VHND & Immunization

Significant Impact of Social Mobilization Drive:

Through this campaign activity we have reached to about 3000 community members on maternal and child health through folk shows.

Name of session

Number of session

Total audience covered

Facilitated by

Tool used

Maternal and child health issues.

10 sessions.

3000

ASHA-ODISHA

10 Sunboards &Rath.

Community members sensitized and availed services during the campaign and also increased OPD case load after the campaign improving their health seeking behaviour.

Over 351 patients have been given required treatment by the MHU team with adequate drugs.

Strengthened the Maternal and Health services delivery system in the villages and for addressing MMR and IMR to achieve MDG.

ASHA-ODISHA

CSFE- MelJol Mumbai

Social Mobilization

Maririage No Child's Play-Save the Children

MNCHN-Save the Children