association of graduates - usaf academy aog ceo brief to class advisory senate

Association of Graduates - USAF AcademyAssociation of Graduates - USAF Academy

AOG CEO

Brief to Class Advisory Senate


Gen. David Petraeus, USMA ’74

1. Evaluate Yourself

2. Be Brutally Honest “You Can’t Put Lipstick on Pigs”

3. Learn and Adapt


Two Conclusions

Applying The ProcessApplying The Process

1. AOG Needs To Change

2. Larger Institutional Issues(Can’t be solved by the AOG alone)


1. Lack of Connection and Loyalty to the Academy

2. Lack of Cohesion and Loyalty between Grads

NOTE: In comparison with our sister service academies.

Institutional IssuesInstitutional Issues


1.Organizational Structure

2.Current Programs

3.Future Opportunities

AOG ChangesAOG Changes


NAVY52,000Grads

100Chapters

77 Class Clubs_________________

177Units

ChaptersChapters

ARMY46,000Grads

120“Societies”

(Name for Chapters)_________________

120Units


AIR FORCE

42,000 Grads

31 Chapters

(15 March 2010)

ChaptersChapters


1. Totally Revamped

2. “Loose” Organization

3. Incentivize

ChaptersChapters


1. Direction & Support

2. Point System

3. Distinguished Chapter Award

4. Presidents’ Conference

5. Goal: 25% Increase – 40 Chapters

ChaptersChapters

IncentivesIncentives


Abilene, TXAlbany, NYAlbuquerque, NMAltus, OKAnchorage, AKAustin, TXChantilly, VACharleston, SCDenver, CO

Chapters - ResultsChapters - Results18 New Chapters18 New Chapters

EnglandKansas City, MOLangley, VALas Vegas, NVOklahoma City, OKReno, NVRichmond, VASan Diego, CASingapore


California – LancasterDelaware - DoverFlorida - East CoastFlorida – JacksonvilleFlorida – OrlandoFlorida - TyndallKansas - WichitaKentucky - LexingtonKentucky - Louisville

ChaptersChaptersResultsResults

Louisiana – New Orleans

New York - BuffaloOhio – ClevelandOhio - ColumbusOregon - EugeneOregon – PortlandWest Virginia -

Huntington

16 in Progress16 in Progress


Alumni MembershipAlumni Membership

Army – 100%

Navy – Just shy of 85%

Air Force – 58.3%

Army – 100%

Navy – Just shy of 85%

Air Force – 58.3%


AOG Membership DriveAOG Membership Drive

Target the 16,000 Non-

Members

• Segmented Campaign

• New Dues Structure

Target the 16,000 Non-

Members

• Segmented Campaign

• New Dues Structure


AOG Membership DriveAOG Membership Drive

• Female Grads• Female Grads

SegmentsSegments• Baby Boomers• Baby Boomers• Generation X• Generation X

• Generation Y• Generation Y• General Officers• General Officers


New Dues StructureNew Dues Structure

Tiered Life Membership

Old Rate Through 2010• New Graduates to less than 15 years $700 $700

• Graduated 15 years or more $700 $620





New Dues StructureNew Dues Structure

Joint Life Membership

Old Rate Through 2010• New Graduates to less than 15 years $1400 $1050




50% Off for Graduate Spouse!


Future OpportunitiesFuture Opportunities1. Expanding the Base

a) Falcon Allianceb) Air Force

2. Government ContractsAcademy WomenFocus on the Family

3. Corporate SponsorshipsBoeing/Lockheed

1. Expanding the Basea) Falcon Allianceb) Air Force

2. Government ContractsAcademy WomenFocus on the Family

3. Corporate SponsorshipsBoeing/Lockheed

association of graduates - usaf academy aog ceo brief to class advisory senate

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