association of women in communications (awcsf) presentation - 140 characters or less: is social...
DESCRIPTION
My presentation to AWC of South Florida on June 18, 2009. I discussed how Social Media is not a strategy unto itself, but a tactic like other marketing tactics that would support a compaign that supports an organizational strategy. Also discussed some specific opportunities and examples for using social media.TRANSCRIPT
@murrayiz
Murray [email protected]
Twitter: @murrayizwww.linkedin.com/in/murrayiz
140 CHARACTERS OR LESS: Is Social Media Driving RealBusiness or are we just Tweeting/ Friending/Following/Linking/ Digging between ourselves?
@murrayiz
How Many?
@murrayiz
Why?How Many?
@murrayiz
Successful
Marketing?
@murrayiz
Marketing
Successful?Hint: It’s Strategy :
@murrayiz
Hits aGrand-Slam
@murrayiz
BRAND
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GoalStrategy
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Social Media!!!
@murrayiz
A: 30 Years
Q: What is thedifference between
Twitter and CB Radio?
@murrayiz
(Murray Doesn’t Think So)
So are we just
talking toourselves?
@murrayiz
767 Million* 2.5x US 10x MLB 8x SuperBowl XLIII 7000x CES 4.5x Delta
And they’ve segmented themselves
*Top 10 Social Media Sites ranked by unique worldwide visitors November, 2008, excluding Blog Platforms; comScore
@murrayiz
Segmented??
Murray, please tell me whatdoes that mean for me?
@murrayiz
But Murray,I Own the “Purple Store”
@murrayiz
But Murray,I Sell Purple Pens … or Shoes
@murrayiz
But Murray,My Customers Are Local
@murrayiz
But Murray, Social MarketingJust Won’t Work in My
Industry!
@murrayiz
But Murray, I ReallyDon’t Have the Time
@murrayiz
So-So-Social Graph?
Murray Goesto SeaWorld(with son)
Murray Tweets And Posts
(11 Tweets)(9 images)(1 video)
Murray Potentially Creates
22,300SeaWorld
Impressions
@murrayiz
Huh ?
@murrayiz
Huh ??
@murrayiz
Huh ???
@murrayiz
Murray’s 10 Platinum Rulesfor Social Marketing
1. It’s a tactic2. Don’t hurt your Ankle jumping on the bandwagon3. Once on the Bandwagon, Don’t Jump Off4. Never confuse fad for fashion5. Clean your house before inviting guests to the party6. Recruit from your base, THEN leverage7. Build something bigger than yourself8. Have a Bouncey-House9. Be Relevant10.Be Authentic
@murrayiz
Murray’s 6 More PlatinumRules for Social Marketing
11. Build it and they will NOT come
12. Don’t forget about other media
13. Make sure your strategy is flexible
14. TOS and Platform ‘Enhancements’
15. Budget for ‘Recruitment’
16. Mom was right about First Impressions
@murrayiz
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Murray [email protected]
Twitter: @murrayizwww.linkedin.com/in/murrayiz
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