astd - orange county technology and training sig e: [email protected] localization: rules for...
TRANSCRIPT
ASTD - Orange County Technology and Training SIGE: [email protected]
Localization: Rules for saving money
Erik Eisel
Rule #1
Don’t use Google Translate
ASTD - Orange County Technology and Training SIGE: [email protected]
ASTD - Orange County Technology and Training SIGE: [email protected]
Type in English …
… and something will appear…
Rule #2
Everything can be localized……but everything costs money!
ASTD - Orange County Technology and Training SIGE: [email protected]
Unless you have a lot of these…
ASTD - Orange County Technology and Training SIGE: [email protected]
…you should limit your scope!
Rule #3
Know your target audience?
ASTD - Orange County Technology and Training SIGE: [email protected]
ASTD - Orange County Technology and Training SIGE: [email protected]
My name is Hansi, and I speak Swiss German. I need easy-to-read instructions for my insulin injections. And, I am single.
ASTD - Orange County Technology and Training SIGE: [email protected]
I am a cardiologist in Oaxaca. I install heart valves. One of the most complex surgeries. And, I am the most interesting man in the world.
ASTD - Orange County Technology and Training SIGE: [email protected]
Localization or L10n
• Language– Country– Dialect
• Culture– Education Level– Audience
• Regulatory Requirements
Rule #4
Localization vendors can help
ASTD - Orange County Technology and Training SIGE: [email protected]
ASTD - Orange County Technology and Training SIGE: [email protected]
Rule #2:L10n vendors can help
• Outsourcing– Offer in-depth knowledge– Core competency
• ISO 9001-certified processes• Worldwide pool of translators• Engineering resources• Global reach
ASTD - Orange County Technology and Training SIGE: [email protected]
Example: Pricing Proposal(15K words, INDD, into 2 languages)
Language Price/Word Word Count Subtotal
Spanish MX $0.21 15,000 $3,150
French CA $0.24 15,000 $3,600
Language DTP Rate DTP Hours Subtotal
Spanish MX $65.00 7 $455
French CA $65.00 7 $455
Subtotal
$7,660
Rule #7
Don’t deliver “dirty” documents
ASTD - Orange County Technology and Training SIGE: [email protected]
ASTD - Orange County Technology and Training SIGE: [email protected]
I hate “dirty” documents like I hate dirty dishes. Organize your HTML. Give me original files, not PDFs. It’s a good thing! Plus, change orders are very expensive! Be prepared.
ENLASO (www.translate.com)Yves LangE: [email protected]
TransPerfect (www.transperfect.com)William ChenE: [email protected]
ASTD - Orange County Technology and Training SIGE: [email protected]
ASTD - Orange County Technology and Training SIGE: [email protected]
GrazieObrigadoGraciasKöszönömありがとうございますგმადლობთ! Dêkuji Σας ευχαριστούμε谢谢धन्यवा�द Go raibh maith 'ad
СпасибоTesekkür ederim
Thank you!!!