asteria c. caberte regional director, department of trade and industry 7

DTI Plans and Programs for the GDH Sector

Asteria C. Caberte

Regional Director, Department of Trade and Industry 7

Confidential. For authorized use only.Enabling Business, Empowering Consumers

PHILIPPINE GDH INDUSTRY ROADMAP (2013 – 2016)

STRATEGY FOCUS 2013 2014 2015 2016 Bottom-line Target

I. MARKET DEVELOPMENT

1. Develop and Implement a Branding Program in Cebu, Negros Occidental, and Leyte

Export, New Products, New MSMEs, New Markets, Brands, Investment, Employment

2. Improve access to market information (esp. On new trends, technologies, how to add value to competitor products, designs and customer requirements)

MSMEs Assisted, Domestic Sales, Online interactive market info system, On-line web-site with brochure

3. Conduct in-depth market research on the needs of specific ASEAN countries to prepare and exploit opportunities of FTA

Knowledge management, Knowledge products, Collaboration and information sharing, MSMEs assisted, New Product Concepts

4. Strengthen market promotions through quad-media, local and international fairs and other venues

MSMEs Assisted, Sales, Orders Converted to Sales

5. Improve productivity levels of people, machines, capital and in the areas of raw materials research and design

Export, New Products, New MSMEs, New Markets, Brands, Investment, Employment




II. RAW MATERIALS SOURCING AND R&D

1. Design more products using eco-friendly raw materials through DTI-PDDCP, BSOs and MSMEs

MSMEs benefited, Sales, New products developed

III. PEOPLE DEVELOPMENT

1. Continuous Capability Building and Training of MSMEs (BSOs, Owners, Managers, Workers and Suppliers)

MSMEs Assisted, TNAs done, Project Proposals, Trainings Done, Post Activity/Terminal Reports

IV. DESIGN, PRODUCT DEV’T AND PRODUCTION

1. Continuous Product Design and Development Program (including segmentation of product dev’t stages or product components and adoption of appropriate technologies)

Prototypes, Products, Sales, Jobs Generated, Trade Fairs/Shows

2. Upscale the Regional Hip and Trendy Souvenir Design Export, New Products, New

MSMEs, New Markets, Brands, Investment, Employment3. OTOP Merchandise Development Program (for

OTOP TP Exhibitors)




V. BUSINESS ENVIRONMENT, COSTS & FINANCING

1. Provide SSF to MSMEs through their GDH-BSO’s MSMEs Assisted, Sales, Jobs Generated, Products

2. Demand for Special Financing Window thru National-BMSMED Council (starting with small group discussions between DTI 7 and GTH-Cebu)

One per Region Special Window rolled out and active; 55 MSMEs (or 5 per Region as pilot)

VI. BSO DEVELOPMENT & INDUSTRY CLUSTERING

1. Strengthen collaboration among stakeholders through industry clustering using VCA as a tool

Industry Associations assisted, MSMEs Assisted, Upgrading Strategy

2. Strongly advocate wage structure review and updating through the National MSMED Council

Jobs generated, MSME wage structure

3. Review, update and avail of MSME incentives esp. If geared for the ASEAN 2015 FTA

MSMEs benefited, GDH LGUs with Incentives, Incentives for GDH

4. Ensure that LGU’s with active GDH MSME’s streamline their BPLS to improve business environment

Streamlined BPLS in all LGU’s in enrolled Regions, Ease of Doing Business


SUPPORT TO TOURISM MSME DEVELOPMENT

Objectives:

• To develop and promote competitive tourism products and services

• To strengthen accessibility and connectivity to tourism destinations

• To generate investment, jobs and market opportunities in the tourism sector


Tourism As Market


PROJECT TEAM AND STRUCTURE


ACTION PROJECTS

Projects

Total Amount of

project costs

Fund sources of the project costs

Source 1 (JICA)

Source 2 (DTI)

Source 3 (Others)

Enhancing Competitiveness of Souvenir Products for Tourism Sector (R6-Aklan + Bacolod)

172,500.00 172,500.00 - -

Souvenir Development Program (R7-Bohol)

761,000.00 261,000.00 500,000 -

Souvenir Product Development Program (R8-Tacloban)

300,500.00 300,500.00 307,000 -


SWOT ANALYSIS (Souvenirs)Strengths

Availability of skilled and trainable manpower HACCP and HALAL certified food processors

Strong LGU and national government agencies support

Presence of strong sectoral organizations Convergence of public and private sectors

Available raw materials

Weaknesses

Poor access to credit Lack of accredited tourism establishments

Lack of compliance to food safety standards Poor network between tourism related industries and

support industries Lack of knowledge of the market

Lack of pasalubong centers and souvenir shops Upgrading of facilities and services is not a priority

Lack of competency to develop new or innovate existing tourism products

MSMEs lack the capacity to produce on a larger scale/low productivity

Opportunities

Increasing market opportunities for local souvenirs Presence of government support programs

Growing demand for organic rice Increasing market for green products

Online marketing opportunities Shared Service Facilities Increasing investments

MICE

Threats

Competition and substitute products from other provinces, regions, countries pose a local threat to

local souvenir industry No proper waste disposal or treatment facility

Lack of enforcement of tourism policies and laws Environmental degradation

Weather disturbances Excessive collection fees


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PROGRAMS & PROJECTS FOR 20152015 APEC Year Travel Retail Program Green Practices Promotion

Take advantage of the APEC related events and meetings in the PH in late 2014 and the whole of 2015 in five focal areas – Boracay, Cebu, Iloilo, Legaspi and Manila.

PossibilitiesDTI to organize product showcases / trade fairs around the APEC meetings and events at the entry / exit / venue areas.

Regional ParticipationAll regions are invited to start asap selecting their best of the best products (mostly lightweight souvenir items) for possible inclusion in these showcases / fairs.

Way ForwardRD Aster Caberte will get in touch with BDT Director Rhodora Leaño on the concept and arrangements. Results of discussion / agreements will be communicated to the regions by the NICC.

Take advantage of the fast growing travel retail market in the Philippines.

Possibilities. Will include Product Development, Branding, Upcycling and Green Products initiatives.. Anchor efforts on ongoing initiatives of Mr Carungay such as the following:. Intl shows of Eco Products eg in Hongkong

Way ForwardRD Aster Caberte with possibly RD Joy Blanco to meet with Mr Carungay to brainstorm and develop a workable concept for this program. Results of discussions will be conveyed to NIC Team members.

Green business practices will be promoted as an environmentally friendly response and a cost reduction opportunity.

PossibilitiesWill include:. Brand Development. Documentation of cases, figures, impacts to support promo campaigns. Capacity building of entrepreneurs in doing self audit of firms. Giving of recognitions to outstanding practitioners. Green product promotion (In the PH, being a green product is not yet a buying motivation; in developed countries, the so-called green lane ensures a market for green products.|

Way Forward. Pursue this in lower intensity compared to the two previous PAPs and simply integrate in the two other nationally-steeredPAPs.


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Thank you.

DEPARTMENT OF TRADE AND INDUSTRY CENTRAL VISAYAS REGIONAL OFFICE3/F, WDC Building, Osmena Boulevard, cor. P. Burgos Street, Cebu City, Cebu, Philippines

Telephone (032) 255-0036 • Fax (032) 253-7465 E-mail: [email protected]

www.dti.gov.ph

asteria c. caberte regional director, department of trade and industry 7

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