Foxtel/AUSTAR STV markets People, Media & Communica�ons

Broadcast & Narrowcast

One Third of Australians have

Subscrip�on Television

Popula�on: 21.4 million

Median age: 37

Occupied dwellings: 8+ million

People per dwelling: 3

Household television ownership:

98% of the popula�on

Subscribers (Homes): 2.3 million

People with STV: 7.2 million

Subscrip�on TV: 34% of the popula�on

IPTV providers: Less than 5

Average �me watching TV each day (STV Homes):

279+ minutes

Average �me watching TV a day (STV Homes):

55+ yr olds – 352 minutes

25-54 yr olds – approx 294 minutes

18-24 yr olds – approx 207 minutes

Mobile phone ownership: 22.12 million (more

than one mobile for every person)

Internet subscribers: 8.4 million

Broadband Internet Subscribers: 7.3 million

Subscrip�on Television Australia

Q1 2011

Subscrip�on television : FOXTEL, AUSTAR, OPTUS &

TransAct

Commercial TV: Nine Network, Network Ten, Seven

Network

Regional TV: Prime Television (affiliated with Seven),

Macquarie South Cross (affiliated with Ten), WIN

Media (affiliated with Nine) and Imparja Television

Public broadcasters: ABC, SBS

Community television: 82 licensees

Open narrowcas�ng services: 1,764 licensees

Digital TV & Na�onal Broadband

� STV 100% digital migra�on completed 2007

� FTA digital television commenced 2001

� NBN build commenced 2010

� Analogue spectrum switch-off date pending 2013

� NBN due for comple�on pending 2017

Subscrip�on Television Demographics

� 44.5% of STV homes have more than three

televisions per household.

� The highest propor�on of STV subscribers (35.5%)

live in two person households.

� 73% of grocery buyers from STV households are

female and 39% of those are aged between 25

and 49.

Sources: Australian Bureau of Sta�s�cs, www.abs.gov.au : ACMA Communica�ons Report 2007-8, www.acma.gov.au: OzTAM Universe Es�mates Quarter 1, 2010, www.oztam.com.au:

Ignite Media Brands, www.ignitemediabrands.com.au: Mul� Channel Network, www.mcn.com.au

Source: OzTAM, Weeks 1-52 (2am—2am) Consolidated. Es�mates based on individual

channel ra�ng “other” includes channels not broken out by OzTAM

Source: OzTAM, STV Na�onal, Weeks 1-52 2010; Includes Plus2 Viewing *Figures from Oct 09

Original Produc�on: New to Air and

Currently in Produc�on

• Park St and Mardi Gras special (Arena)

• Balls of Steel (Comedy Channel)

• Cricket Superstar, Project Runway S3, Rove LA, Slide,

Got to Dance and Da�ng in the Dark S2 (FOX8)

• Spirited S2 (W)

• Kalgoorlie Cops and Tough Nuts w/Tara Moss (Crime

& Inves�ga�on Network)

• Tony Robinson Digs Australia and The Irish in

Australia (History Channel).

• HARDTalk with Stephen Sackur (BBC World News)

• Rocket Compulsion and Australian episodes of Shark

Week (Discovery Channel)

• The Jesters S2 and Tropfest (Movie Extra)

• Tim Winton’s cloudstreet and Tangle S3 (Showcase)

• MTV News with Erin McNaught and Ruby Rose hosts

Fashion Week (MTV)

• Snaptoons Australia (Cartoon Network)

• As the Bell Rings, Random Dares and What a Life

(Disney Channel)

• Camp Orange S7 (Nickelodeon)

• Selling Houses Australia Extreme, Mark Berg’s Fishing

Addic�on S2, Grand Designs Australia S2, Donna Hay:

Fast Fresh and Simple, and Reloca�on Phil Down

Under S2 (The LifeStyle Channel)

• Australians Exposed, Trinny & Susannah’s Australian

Makeover Mission (LifeStyle YOU)

FOX SPORTS channels: 1,000 hours of local produc�on,

26,000 hours per year and 20 live hours per day.

Australian Content

$541.4 million invested in 2009

26% investment growth from 2007-2009

Top Rated Original Produc�ons

Title Network Reach

Selling Houses Australia The LifeStyle Channel 3,648,656

Come Dine with Me Australia The LifeStyle Channel 2,769,746

Australia’s Next Top Model FOX8 2,320,581

Football Superstar FOX8 1,408,127

The Contender Australia FOX8 1,204,198

Sa�sfac�on Series 3 showcase 1,179,671

Tangle Series 1* showcase 981,918

Tangle Series 2 showcase 495,294

Employment Figures

Total Males 2,452.3 Total Females 2,190.3

Subscrip�on Television & Free to Air

Audience Share

STV & Commercial TV Networks’ Share of All-TV 1994-2010

Total People, 2am-2am Metro Markets

Viewing Share by Genre

Subscrip�on Television Australia

Q1 2011

January—December 2010

20.4

15.6

31.1

21.5

30.7 21.9

17.4

23.6

16.4

0

25

50

75

100

1996 2010

STV Ten Nine Seven ABC/SBS

-

Source: OzTAM 2001-2010 Weeks 1-52

Source: ACNielsen 1994-2000

Kids 13%

Documentary 11%

Light Entertainment 24%

Drama 11%

Lifestyle 9%

Movies 10%

Sport 11%

Music 3%

News 3% Other 5%

Estimated Viewing Share By Genre for Subscription Television

Weeks 1-52 2010 Consolidated