AT-AR440

The Product

Physical Characteristics

• 1 x ADSL Annex A port

• 5 x 10/100 LAN ports (DMZ)

• 1 x PIC bay

• 1 x console/async

• Automatic WAN back-up

• Integrated hardware encryption

• Dying gasp

Physical Characteristics

PIC Bay 1 x ADSL

5 x LAN

{1 x ASYN

Key Software Features

• Full routing protocol support

• IPsec VPN – remote capability

• Security functionality – stateful inspection firewall

• ATM and IP QoS

• IPv6 capable

• Management – GUI and SNMPv3

Key Features Summary

Comprehensive hardware feature set:

• ADSL on base

• Modular router capability

Enterprise software feature set:

• VPN

• Security

• QoS

Key Software Features

• Full routing protocol support

• IPsec VPN – remote capability

• Security functionality – stateful inspection firewall

• ATM and IP QoS

• IPv6 capable

• Management – GUI and SNMPv3

Key Features Summary

Comprehensive hardware feature set:

• ADSL on base

• Modular router capability

Enterprise software feature set:

• VPN

• Security

• QoS

Selling Against the Competition

Features and Benefits

• Affordable Business Class Solution

• Flexible Future Protection

• Secure Interoffice Communication

• Efficient Communication

• Reliability

• Easy Management

Affordable Business Class Solution

Expected business-class capabilities provided:

• Business class scalable routing – OSPF and BGP

• IP and ATM QOS

• Secure VPN

• Stateful inspection firewall – optional

• IPv6

• Secure management – SNMPv3

Affordable Business Class Solution

Designed as an enterprise router:

• Enterprise route protocols

• Business class security and VPN

• IP and ATM QoS

Affordable price:

• Less than Cisco 17xx solution

• Comparable with Efficient and SpeedTouch

Plus an integrated 5 port switch

Affordable Business Class Solution

Product affordability:

• Clearly positioned pricing

Less than other business-class product

More than SOHO residential product

• WAN and LAN expandability through PICs

• Hardware accelerated encryption in base

• Reduced operational expenditure through ADSL WAN

Flexible Future Protection

Protection of investment:

• 300 MHz CPU – headroom

• Evolutionary change to IPv4/IPv6

• Interoperability – standards based

• Legacy support – assisting transition

• Customer choice:

WAN interface – PIC

WAN back-up technology

Secure Interoffice Communication

Protection of business information:

• Border protection using

Firewalls – stateful inspection and filters

DMZs

Logging

• Protection of information in transit

IPsec VPN

Onboard hardware accelerated encryption

Reliability

Built on proven technologies:

• AT routing – field time

• Standards based software

Backup solutions:

• VRRP

• Three ADSL backup options

Modem via console or PIC

PIC Based WAN

Easy Management

• Well structured and logical CLI

• Web based GUI – default settings

• Remote management – SNMP, Telnet and SecureShell

• Secure management – SNMPv3

• ATView Plus support

Key Competitors

Key Competitors

• Cisco:

1701

1721

836 and 837 SOHO

• Efficient: 5930 and 5935

• SpeedTouch: 610 and 610i

• Others – ZyXEL 6xx series, Netopia 4xxx

Key Competitors

Cisco 836/837

• SOHO router

• 1 x ADSL, 4 x LAN

Competitive differences:

• 10 VPN tunnels

• Enterprise route protocols optional/limited

• No hardware encryption

• No PIC, No IPv6

Key Competitors

Cisco 1701

• SME router

• 1 x ADSL, 1 x ISDN, 1 x LAN

Competitive differences:

• WAN or LAN flexibility – PIC

• No integrated switch

• Optional features – NAT-T, IKE, SSH

Key Competitors

Cisco 1721

• SME router

• 2 x WIC (PIC), 1 x LAN

Competitive differences:

• ADSL/back-up WICs – additional expense

• No integrated switch

• Optional features – NAT-T,IKE

Key Competitors

Efficient 5930/5935

• SOHO router

• 1 x ADSL, 8 x LAN and inbuilt modem

Competitive differences:

• Limited QoS

• No enterprise routing capability

• VPN tunnels – unlimited?

• No PIC

Key Competitors

SpeedTouch 610/610i

• SOHO router

• 1 x ADSL, 4 x LAN

Competitive differences:

• Firewall – packet filtering

• No enterprise routing capability

• VPN tunnels – 5

• No IPv6

Key Competitors

ZyXEL 652

• SOHO router

• 1 x ADSL, 4 x LAN

Competitive differences:

• No enterprise routing capability

• VPN tunnels – supports 10

• No DMZ, IP QoS, IPv6

• Dial back-up only

AT-AR440/1* Product Positioning

F

E

A

T

U

R

E

S

1 x ADSL

8 x LAN

Inbuilt Modem

Limited QoS

No IPv6

No AES

No OSPF or BGP

Unknown VPN Tunnels

1 x ADSL

4 x LAN

No PIC

Max 10 VPN Tunnels

Limited QoS

No IPv6

OSPF & BGP Options

No VLAN Tagging

10 VPN Tunnels

1 x ADSL

5 x LAN

PIC slot

Integrated Switch

Full featured routing

66 VPN Tunnels

Tagged VLAN

Fully featured QoS

IP & ATM QoS

30 PVC’s

Dying Gasp

BGP option

OSPF

1 x ADSL

8 x LAN

No PIC

5 VPN Tunnels

Limited QoS

Packet filter firewall

VPN optional

No IPv6

2 x PIC/WIC

No integrated switch

Max 100 VPN Tunnels optional

IPv6

OSPF & BGP

No SNMPv3

Average Selling Price (USD) Base Price Comparison Only

* Annex B

Efficient 5930/5* Cisco 836*/7

AT-AR440/1*

SpeedTouch 610/i*

Cisco 1721

ADSL WIC & VPN

Key Selling Points

• ADSL in base

• Hardware accelerated encryption – standard

• Integrated 5 port switch

• Modular router

• Dying gasp

• Scalable enterprise routing – OSPF and BGP

Key Selling Points

• Business Class Security – stateful inspection firewall

• Business Class VPN – 66 simultaneous tunnels

• Extensive IP and ATM QoS

• IPv6

• Secure Management

• Affordability

• AR440S Annex A

• AR442S (G.SHDSL)

Possible products:

• AR443 ADSL2+

Family