at carter’s oshkosh, digital asset management makes consumer brand management child’s play:...

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Page 1: At Carter’s OshKosh, Digital Asset Management Makes Consumer Brand Management Child’s Play: Business Case
Page 2: At Carter’s OshKosh, Digital Asset Management Makes Consumer Brand Management Child’s Play: Business Case
Page 3: At Carter’s OshKosh, Digital Asset Management Makes Consumer Brand Management Child’s Play: Business Case
Page 4: At Carter’s OshKosh, Digital Asset Management Makes Consumer Brand Management Child’s Play: Business Case
Page 5: At Carter’s OshKosh, Digital Asset Management Makes Consumer Brand Management Child’s Play: Business Case
Page 6: At Carter’s OshKosh, Digital Asset Management Makes Consumer Brand Management Child’s Play: Business Case
Page 7: At Carter’s OshKosh, Digital Asset Management Makes Consumer Brand Management Child’s Play: Business Case
Page 8: At Carter’s OshKosh, Digital Asset Management Makes Consumer Brand Management Child’s Play: Business Case
Page 9: At Carter’s OshKosh, Digital Asset Management Makes Consumer Brand Management Child’s Play: Business Case

• With the help of an outside Integration Partner we were able to find a DAM solution that will realize immediate and lasting improvement.

• We will be making dramatic changes in the day-to-day work of our business. The changes will help free up valuable time of each employee who touches our company assets.

• Crawl, Walk, Run Approach

• Clear vernacular between IT and the end-users

• Core Team• Super-Users• End-Users

Page 10: At Carter’s OshKosh, Digital Asset Management Makes Consumer Brand Management Child’s Play: Business Case
Page 11: At Carter’s OshKosh, Digital Asset Management Makes Consumer Brand Management Child’s Play: Business Case
Page 12: At Carter’s OshKosh, Digital Asset Management Makes Consumer Brand Management Child’s Play: Business Case

Baby Steps