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Marketing Stream at

Department of Marketing and International Business

Prof. Ada Hiu Kan WONGAssociate Professor of Teaching

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Marketing in our daily lives: K-POP

BTS

Most-retweeted artist on Twitter in 2016, with 6 million followers, 4M

YouTube subscribers and 4M FB fans

Tweeting the hashtag #BTSBBMAS > 300M

times when Kim Nam-jooncollected their award

Increase their social media presence

and remain visibleRanked 1st in brand reputation (Apr, 2017)

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A thoughtful presence on social media enables

KPOP stars to enlarge the usual circle of niche

audience reached traditionally. A dedicated

marketing strategy is now necessary for every

group or artist that targets a wide public.

Social Media: An easier way towards recognition

It’s marketing!!

1.Marketing Stream at Lingnan University

2.Activities organized by the Marketing SEP

3.Career prospects of a marketing graduate4

Today, you will hear…

Department of Marketing and International Business (MIB)

市場及國際企業學系

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1a. Department Name & Location

Location: SEK 101, 1/F, Simon and Eleanor Kwok Building, Lingnan University

We develops students’ entrepreneurial, innovative, and administration skills to capture markets of today and the future

Our graduates are: adaptive, creative and well-equipped to capture opportunities arising out of a highly competitive business environment

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1b. Characteristics of the Marketing Stream

Composition of the Department:

1 Head of Department

2 Professors

3 Associate Professors

3 Associate Professors of Teaching

2 Assistant Professors

1 Lecturer Department Head:Prof. CHOW Kong-Wing, Clement (鄒港永教授)

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1c. Key Staff in MIB

Clerical Officer II:Linda JO (楊麗娟)Location: SEK 101Tel. : 2616-8239Email: Lindajo@Ln.edu.hkTotal: 12 Professors and Lecturer

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Prof. Ada Wong received Teaching Excellence Award 2015-16

Prof. Paul Whitla received Teaching Excellence Award 2009-10

Prof. Paul Whitla received Teaching Excellence Award and Prof. Ling Peng received Certificate of Merit 2013-14

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Prof. Paul Whitla received Teaching Excellence Award

& Distinguished Teacher Award 2017-18

Prof. Yu-Jen Chen andProf. Vincent Wong received

Certificates of Merit 2017-18

Structure of the Marketing Stream in the BBA (Hons) Programme

123 Credits

Language Courses (18 credits)

Core Curriculum (33 credits)

Free Electives (21 credits)

BBA Required Courses (36 credits)

Marketing Stream Courses (15 credits)

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1d. Programme Structure

Stream Required (2 courses, 6 credits)

I. Buyer Behavior

II. Marketing Research

Stream Electives (any 3 courses, 9 credits)

I. Services Marketing

II. Strategic Brand Management

III. Selling and Sales Management

IV. Marketing in the Chinese Mainland

V. International Business Management

VI. Retailing and Distribution Management

VII. Advertising and Integrated Marketing Communications

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Marketing Stream: 5 courses (15 credits)

1d. Programme Structure

Detailed course information:http://www.ln.edu.hk/mkt/courses/

Additional Marketing Elective Courses

I. E-MarketingII. Marketing StrategiesIII. Business to Business MarketingIV. Marketing for Financial ServicesV. International Marketing ManagementVI. Special Topics in International BusinessVII. Special Topics in Marketing

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1d. Programme Structure

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2. Activities organized by the marketing SEPStudent Enhancement Program

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Career Preparation Programme

SEP Networking NightSEP Career Development Workshop Series

2. Activities organized by the marketing SEP

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University’s Fundraising Walkathon (Oct 2015)

Service-learning Day in Tuen Mun Town Hall (Oct 2015)

2. More student activities…

Prof. Ada Wong and Student Ambassadors, Google Ignite, Hong Kong, 2015-16

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Visit our Facebook Page: MIB SEP LU Dept Webpage: http://www.ln.edu.hk/mkt/

2. Visit our FB Page and Website

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3. Career Prospects of a marketing graduate

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Source: Jobs DB-Job Seeker Salary Report (2018)

3A. Employment Trends- Hong Kong

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10000

11000

12000

13000

14000

15000

16000

2013 2014 2015 2016 2017

Mean Median

3A[1] Average monthly income of our full-time employed Mktg graduates (HKD$)

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Year Full-time employment Part-time employment Further Studies

2013 60 (82.2%) 4 (5.4%) 1 (1.4%)

2014 61 (84.8%) 0 (0%) 5 (6.9%)

2015 66 (89.2%) 2 (2.7%) 3 (4.1%)

2016 46 (86.8%) 2 (3.8%) 4 (7.5%)

2017 70 (93.3%) 3 (4.0%) 1 (1.3%)

3A[2] Employment status of our Mktg graduates

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Year Employed in the same field

Employed in related field

No. of Full-time employed respondents

2013 15 26 60

2014 11 29 59

2015 15 25 64

2016 12 21 43

2017 17 31 68

3A[3] Relevance of study to work for our full-time employed Mktg Graduates

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Marketing Assistant/ Officer/ Executive

Marketing Communications

ExecutiveDigital Marketing

Executive

3B. Marketing Jobs in the society

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3B. Marketing Assistant/ Officer/ Executive

Assist in market research (including special research

projects and general online research)

Manage marketing database and assist in email marketing

Assist in the implementation of

corporate and marketing/PR

functions such as conferences,

seminars, meetings and media events

Jobs DB Hong Kong(2017)Advertisement: BDO Limited

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3B. Marketing Communications Executive

Writing, editing and managing the generation of a wide variety of content – blogs, op-eds, press releases, brochures, articles, website copy, scripts, adverts, reports, award submissions

Daily media monitoring and issues tracking, to identify PR and content marketing opportunities

Managing in-house and external writers and designers to ensure quality of messaging and output

PR and media relations:leading the management

of multimarket PR agency

Jobs DB Hong Kong (2017) Advertisement: IP Global Limited

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3B. Digital Marketing Executive

Assist in the planning and coordination of digital communications and building up the brand awareness

Manage and update contents/images for brand websites, online platforms, social media (Facebook, Instagram, WeChat & Weibo etc.), EDM and blogs to maximize brand exposure and sales

Responsible for Sales & Marketing activities of the E-commerce portalsincluding regular administration reports, promotion coordinating and market intelligence consolidation

Liaise with internal departments, agencies and other service providers to ensure the marketing campaigns and tasks are cost-effectively implemented to the desired quality standardsJobs DB Hong Kong (2017)Advertisement:

Chinese Essence Medical Group Limited

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Mr. Jay CHOW2012 MKT GraduateProduct Manager, LuxAsia

Mr. George MOK2010 MKT GraduateAssociate Director, Lukfook Financial

Ms. Victoria CHEUNG2015 MKT GraduateMarketing Officer-Product Promotion Department,Hong Kong Trade Development Council

Mr. Anthony SO2014 MKT GraduateSenior Officer- Sales and Marketing, New World Development Company Ltd

3C. Our Outstanding graduates

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Thank you

MAKE THE DECISION AND THE MARKETING DEPT WELCOMES YOU ON BROAD!!