atanu-comparative analysis between facebook , orkut and twitter with a small research

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Comparative Analysis of rkutacebook & witter

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INTRODUCTIONSomething which has changed the way people

use the internet is the advent of SocialNetworking.Social Networking has beaten e-mailing asthe most used feature in the Internet.

T hey allow people to easily and simply createtheir own online page or profile and to

construct and display an online network ofcontacts, often called ¶friends·.It has always been there only it has beeninstitutionalized by some organizations like



About rkut URL www.orkut.com

Slogan Who do you know? Commercial? Yes

T ype of site Social network service

Registration Required

Available language(s) Multilingual

Owner Google Inc.

Created by Orkut Büyükkökten

Launched January 22, 2004

Alexa rank (July 2010)

Current status Active



Features of rkut

A user first creates a "Profile", in which the user

provides "Social", "Professional" and "Personal" details. Users can upload photos into their Orkut profile with a

caption.

Users can also add videos to their profile.

T here is an option to integrate GT alk (An instantmessenger from Google) with Orkut enabling chattingand file sharing.

One can post a message on others homepage usingScrapbook.

T he new features in Orkut is T hemes. Users canchange their interface from a wide range of colorfultheme library. T hemes are currently only available in

Pakistan, India and Brazil.



About acebookT ype PrivateFounded Cambridge,

Massachusetts, United StatesFounder Mark Zuckerberg

Chris HughesDustin MoskovitzEduardo Saverin

HeadquartersPalo Alto, CaliforniaDublin, Ireland (headquartersfor Europe, Africa, MiddleEast)Seoul, South Korea

(headquarters for Asia)Area served WorldwideKey people Mark Zuckerberg (CEO)

Chris Cox (VP of Product)Sheryl Sandberg (COO)



About acebookRevenue US$800 million (2009est.)Employees 1400 (2010)

Website facebook.comAlexa rank 2 (June 2010)T ype of site Social network serviceAdvertising Banner ads, referral

marketing, Casual gamesRegistration RequiredUsers 500 million (active in Jul.2010)Available in MultilingualLaunched February 4, 2004




Features of acebook

Wall, a space on every user's profile page that

allows friends to post messages for the user to see. Pokes, which allows users to send a virtual "poke"to each otherStatus, which allows users to inform their friends

of their whereabouts and actions. Depending onprivacy settings.News Feed was announced, which appears on everyuser's homepage and highlights information

including profile changes, upcoming events, andbirthdays of the user's friends. Photos application, where users can uploadunlimited albums and photos. Privacy settings can be

set for individual albums



About witterT ype PrivateFounded San Francisco, California,U

nitedS

tatesFounder Jack DorseyEvan WilliamsBiz Stone

Headquarters 795 Folsom St., Suite 600,San Francisco, CA 94107,

United States

Area served WorldwideKey people Jack Dorsey (Chairman)

Evan Williams (CEO)Biz Stone (Creative

Director)Revenue $400,000 Q3

(2009)(projected)Employees 141Slogan What's happening?

Website www.twitter.comAlexa rank 11 Jul 2010 [4]



About witterT ype of site Social network service

Advertising Banner ads, referralmarketing, Casual games

Registration Required

Users 500 million (active in Jul. 2010)

Available in Multilingual

Launched February 4, 2004




Research Objective:-

T he objective of the study is to findout which of the threesocial networking site namely Orkut,Facebook and T witteris mostly prefered by the public.

Research Methodology:-

T o attain the above research objectives we carried out anexplanatory study and collected data from both sources i.e.Primary dataSecondary data

Data collection method:-Primary data is collected through a survey conducted withinthe age group of 20 by a well designed questionnaire .Secondary data is collected from the internet, newspaper

articles & magazines

T he Research



T he ResearchT he Graphs according to questions:-

1. Do you run accounts on all the three websitesOR any two ORonly one?orkut, 2

Facebook, 4

Twitter, 4Allthree, 2

Orkut&Faceb

ook, 2

Orkut&Twitt

er, 2

Facebook&T

witter, 4

2. Which site is more professional looking?

orkut, 8

Facebook, 9

Twitter, 7



3. In which of them you like gaming the most?

orkut, 5

Facebook, 15

Twitter, 0

4. In which you can view people's profiles moreeasily whether friend or not?

face

book, 9

orkut, 7

twiter, 4



5. By using which site you have come closer to your oldfriends?

face book, 10

orkut, 7

twiter, 3

6. By using which site you have made friends whom you havenever known before?

face book, 11orkut, 6

twiter, 3



7. Which is the most popular social networking site inIndia?

face book, 15

orkut, 3

twiter, 2



Conclusion

It can easily be concluded from the theresearch that was done that Facebookhas emerged as the most preferredsocial networking site .

From the secondary data collected frominternet, magazines etc. it is clear thatOrkut is also one of the biggest social

networking site in India, though not asbig as Facebook.

atanu-comparative analysis between facebook , orkut and twitter with a small research

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