Athena S.p.A. Company profile

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x 1. Who we are 2. Milestones 3. Athena in numbers 4. Divisions 5. Our human capital 6. Investments 7. MarkeDng strategies 8. Events: tradeshows, races, trainings 9. Athena Store

Entrepreneur Giovanni Mancassola founded Athena in 1973. Started as a small arDsan workshop, today it is an internaDonal group with 3 divisions and 10 dierent branches. A network of producDon and logisDc units in every part of the world to get as close as possible to our customers.

AcquisiDon of brand IGEA, based in Milan.

Establishment of ATHENA SUD, based in Erchie, Brindisi.

AcquisiDon of brand AGIR, based in Turin.

Athena establishment. Giovanni Mancassola founds his arDsan workshop in Bagnolo di Lonigo, Vicenza.

Establishment of brand Bluetech.

AcquisiDon of brand Eurocilindro, based in Parma.

Vedamotors, a Brazilian company specialized in the producDon and the sale of motorcycle spare parts, becomes part of the group.

Establishment of Athena U.S.A.

AcquisiDon of GET, division specialized in Engine Control Units and Data AcquisiDon Systems.

Achieving of ISO TS 16949:2009 cerDcaDon.

Establishment of Athena India and Athena Motor Ibrica. Exclusive distribuDon in Italy of GOPRO cameras: the beginning of a new market approach.

Achieving of UNI EN ISO 14001:2004 environmental cerDcaDon. AcquisiDon of Nostrali.

Establishment of Athena Asia Pacic.

worldwide business units

distributors

employees

tons of non CO2*emissions

sale points, including agship store Athena

products

divisions: industry, a^ermarket, distribuDon

new investments in 2014

sales volume in 2014

raDng from CRIBIS - D&B

* Thanks to our photovoltaic system

kilowabs per year produced*

DISTRIBUTION

Exclusive distribuDon, in Italy, of presDgious sport and electronic brands such as GoPro, Ogio, VR|46, TomTom, Jawbone, and

others.

INDUSTRIES

Development and producDon of industrial applicaDons.

AFTERMARKET

Development and producDon of high quality

spare parts, for recreaDonal vehicles, cars

and trucks.

DISTRIBUTION

Brands distributed:

INDUSTRIES

Sensors

Injectors

R&D: ELECTRONIC AND MECHANICAL PARTS

Throble Bodies

GeneraDon System and igniDon coils

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AFTERMARKET

motorparts automoDve

In detail:

Worldwide sales force*:

Industry > sales managers and back oce

A^ermarket > sales managers and back oce

DistribuDon > sales managers and back oce

*Headquarter sta intended, foreign and separate branches sta excluded

A^ermarket Sales Department*: MOTO+AUTO: exclusive

non-exclusive

LEGEND:

non-exclusive Sales Department

exclusive Sales Department

*Separate branches sta excluded

LEGEND:

non-exclusive Sales Department

exclusive Sales Department

Visual Merchandiser

DistribuDon Sales Department*: SPORT: exclusive

non-exclusive

*Separate branches sta excluded

DistribuDon Sales Department*: CONSUMER ELECTRONICS:

exclusive

non-exclusive

LEGEND:

non-exclusive Sales Department

exclusive Sales Department

Visual Merchandiser

*Separate branches sta excluded

LEGEND:

non-exclusive Sales Department

exclusive Sales Department

DistribuDon Sales Department*: PHOTO: exclusive

non-exclusive

*Separate branches sta excluded

Planned investments for 2015:

2 new verDcal warehouse systems New so^wares:

APS (advanced planning & schedule for logis3cs) WMS (wearhouse management system, to track materials) Qlick View (business intelligence)

Expansion of the headquarters building New machineries PLANNED BUDGET : 9 MLN euros

6% 8%

8%

9%

13%

13%

14%

29%

Catalogues / POS

POP / Merchandising

Magazines

Web ads

TV adverDsing

Trade Shows

Sponsorships / end consumer events

AdverDsing through customers

corporate websites

Every year top racers from all world championships use Athena and GET products, adverDsing them on their helmet, race suit The 2015 is given hereunder:

REDBULL KTM FACTORY MXGP: #222 Antonio Cairoli #9 Ken De Dycker #100 Tommy Searle MX2: #84 Jerey Herlings #41 Paul Jonass EMX: #85 Dave Pootjes

CLS MONSTER ENERGY KAWASAKI MX2: #1 Jordi Tixier #4 Dylan Ferrandis #64 Thomas Covington

MONSTER ENERGY YAMAHA FACTORY MXGP: #89 Jeremy Van Horebeek #461 Romain Febvre WMX: #8 Kiara Fontanesi

DP19 YAMAHA RACING MXGP: #19 David Philippaerts

ROCKSTAR ENERGY SUZUKI FACTORY MXGP: #25 Clement Desalle #22 Kevin Strijbos

SUZUKI INTERNATIONAL EUROPE MXGP: #259 Glenn Coldenho MX2: #91 Jeremy Seewer

J-TECH ESTA MOTORSPORT HONDA MX2: #18 Vsevolod Brylyakov #51 Jens Gebeman EMX: #644 Nick Kouwenberg #151 Albi Wilkie

MX RACING TEAM (RICCI HUSQVARNA) MXGP: #999 Rui Goncalves MX2: #71 Cristopher Valente #274 Anton Lundgren EMX: Filippo Zonta

STANDING CONSTRUCTION YAMAHA MX2: #33 Julien Lieber #92 ValenDn Guillod

ASSOMOTOR HONDA MXGP: #77 Alessandro Lupino #400 Key Yamamoto

Tony Cairoli #222

MONSTER ENERGY PRO CIRCUIT AMA SX Lites: #37 Joey Savatgy #50 Adam Cianciarulo #66 Chris Alldredge #200 Arnaud Tonus #911 Tyler Bowers

REDBULL FACTORY KTM AMA SX: #5 Ryan Dungey #15 Dean Wilson AMA SX Lites: #32 JusDn Hill #25 Marvin Musquin

STAR RACING YAMAHA AMA SX Lites: #6 Jeremy MarDn #17 Cooper Webb #157 Aaron Scob Plessinger #62 Anthony Rodriguez

AUTOTRADER.COM/TOYOTA/YAMAHA JGR AMA SX: #51 JusDn Barcia #23 Weston Peick #46 Phil Nicoleu

RCH - Soaring Eagle-Jimmy Johns-SUZUKI AMA SX: #94 Ken Roczen #20 Broc Tickle

YOSHIMURA SUZUKI AMA SX: #7 James Stewart #4 Blake Baggeb

GEICO HONDA AMA SX: #3 Eli Tomac AMA SX Lites: #34 Malcolm Stewart #19 JusDn Bogle #38 Mab Bisceglia #80 RJ Hampshire #126 Jordon Smith

Ken Roczen #94

OGIO: Fiamme]a Cicogna (model and tv presenter)

GoPro: Marco Comollo (speaker radio 105)

ATHENA/GoPro: Antonio Cairoli (KTM motocross MXGP)

GoPro/OGIO: Alvaro del Farra (TEAM DA BOOT freestyle FMX)

OGIO/ATHENA: Alex Lupino (ASOMOTOR HONDA MXGP)

GoPro/OGIO: Umberto Pelizzari (free diving world record)

Athena is present at the following italian events:

(Maggiora, Novara) 13/14 of September

(Franciacorta) from 4 of May

(Finale Ligure, Savona) 31 of May/1 of June

(Modena) 30 October/2 November

(Milano) 6/9 of November

(Autodromo di Monza) 28/30 of November

GoPro Training Days, Bologna, October 30.

video tutorial about Athenas kit assembly

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