ATHI RIVER R.F.C

SPONSORSHIP PROPOSAL

WHO WE ARE ……

Est . 2012

Located at Athi River next to Tuskys

Supermarket .

SPONSORING ATHI RIVER RFC

Through the sponsorship we would like to influence the influencer

and sway consumer purchase decisions in favor of your brand and

products.

WHO WE ARE• ATHI RIVER RFC is a self help group registerd in Mavoko sub

county with our main activity being rugby .The club started in the year 2012 and have been part of the rugby circles ever since.

• The club has been playing in various tournaments and friendlies to build its name and capacity as a competitive club and this year, playing in the Nationwide 15s league .

• We are now still a self funded club funding all our activities and have been since our formation .

• Through sponsorship we hope to be able to cover our goals of playing competitive rugby and vision of being one of the top rugby clubs in the country

Our Mission

To empower the youth physically ,psychologically and financially through sports .

Our visionTo be the leading rugby club in the country and the region .

THE DEMOGRAPHIC:Kenyans aged 6-65 years

• TOURNAMENT PARTICIPATION REGIONS• NATIONWIDE : 15s LEAGUE 2015-2016

• Community rugby tournament: every end

Of every Month .

INTERNATIONAL TOURNAMENTS

• Amsterdam; Amsterdam 7s : APRIL 2016

• Australia ; Coral Coast 7s : JULY 2016

• The club wants to participate in rugby tournaments locally and intertnationally .The sponsorship is formulated around these local competitions and tournaments as well as international tournaments being placed on their own

Partnership preposition

• We are looking for a long term strategic partner interested in helping us grow the team and youth development in and beyond the pitch .

• At the same time we would like to be the visibility spectrum in our demographic by being brand ambassadors of “JAMII TELEKOM” , and increase your return on investment .

SPONORSHIP INFO:

TITLE SPONSOR OF THE TEAM > JAMII TELEKOM ATHI RIVER RFC

JERSEY S:

Bought from

Samurai sports ,

a UK Rugby

sporting

company which

clothes most

rugby teams in

the country from

Kenya

Harlequins,Thik

a rfc ,Nakuru rfc

,USIU,

Homeboyz

,brumbies,

nondies ,

multimedia

university ,etc

Company name on the front as the shirt sponsor of the team.

AWAY

JERSEY

Back of Jersey Sponsor

Company logos on game jerseys and team training kit.

We will place Company logos on the leading rugby blog in the country:

@http://www.kenyanrugger.blogspot.com an important forum shaping rugby perception in Kenya ,

with more than 28,000 viewers to date plus our facebook page KENYA RUGBY PLAYERS ASSOCIATION .

• Your name placed in all promotional items branded the company logo and name:

• Promo items :Star tent ; 2 official club jerseys,Flag banners;Oval banners;team bags ;Hoodies and casual tee shirts ;Team transportation(if made available);website ad.

Star tent: bought from south africa which houses the team during its

tournament and branded the company logo .

Your name branded alongside with the team logo on the team transportation;

Team Merchandise ; worn outside the

Pitch: Team hoodies ,Casual tees and bags with company logo and brand name

SPONSORSHIP CATEGORIES

SPONSORSHIPTYPE

PLACEMENT/COMMENTS COST TERM

Bronze sponsor LOGO ON TEAM JERSEY .Website advertisement .Company tee shirts and sweatshirts worn by the team.

700,000/= 3 months

Silver Sponsor logo on sleeve of jerseys and some promotional materials which will be carried with the team locally. Flag banners and casual wear branded company logo .Website advertisement on our rugby blog .

1,300,000/= 6 months

Official Marketing Partner

logo on back of jersey . Large Logo Name of Back of Shorts .Logo on Promotional Team tent and shark tail banners and casual team shirts .Website advertisement .

2,000,000/= 1 year

Official sponsor Of Athi River RFC .

Major naming rights sponsor of the club i.e. “ Jamiitelekom” ATHI RIVER RFC” in the country .Front of Jersey Large sponsor logo on front of all jerseys (home & away) and all promotional materials which will be carried with the team locally.Website advertisement on our rugby blog .

4,000,000/= 1 year

SPONSORSHIP CATEGORIES

SPONSORSHIPTYPE

PLACEMENT/COMMENTS COST TERM

Athi 7s >Official sponsor of our home tournament allocated 75 % of advertising space ,activation of brand products as concession sale of tickets to access the event.12 oval banner space plus 10 tear drop banner space.Logo painted at the centre of the pitch during tournament.

2.5M/= 1 year

International sponsor International naming rights sponsor of the club i.e. JAMII TELEKOM ATHI RIVER RFC in international tournaments.Front of Jersey Large sponsor logo on front of all jerseys (home & away) and all promotional materials which will be carried with the team INTERNATIONALLY.Choice to sponsor one or all of the tournaments .

1 year

AMSTERDAM 7S (AMSTERDAM) 3,000,000

CORAL COAST 7S (AUSTRALIA ) 3,500,000

By being our sponsor, you are also eligible to be our international sponsor ,

both by sponsoring one or more international tournaments in addition .

SPONSORSHIP MERITS • Naming rights

• Training apparrel and team merchandise (set of 25 kits ) : name and logos on : playing jerseys (2),training and warm up kits (tank top,shorts,sox ), hoodies and tee shirts worn inside & outside the pitchimported from the United Kingdom by “Samurai”, who make rugby jerseys for rugby teams in the country : kenya harlequins,mwamba,usiu,westrn bulls, etc.

• Marketing &Promotional items carried by the team : STAR TENT (Imported from south Africa )

Tear drop banners , oval banners & Team transportation

• Website promotion on leading rugby authority in the country @ http://www.kenyanrugger.blogspot.com

• International exposure in the tournaments we will participate and carry the brand name .

MERITS TO THE TEAM• EQUIPMENT : GYM & PLAYING EQUIPMENT :

Tackle bags,scrum machine ,

• FASCILITIES : KITTING ,PITCH

• COACHING

• NUTRITION : SUPPLEMENTATION BY USN KENYA.

• ALLOWANCES

• MEDICAL COVERAGE

• AIRLINE TICKETS

• MEALS & ACCOMODATION .

• YOUTH DEVELOPMENT PROGRAMME

• We also appreciate the issues of accountability of account ; with the club members to ensure transparency of funds in the club ,thus we have formed a joint account for the club.

• The funds are to be directed to help us in operations ;kitting , facilitate transport,acquire &build club facilities (gym &pitch) ;health and insurance cover ; ;accommodation ;food and remuneration ,air tickets, promotional merchandise .

Sponsorship Advantage :• Competitive advantage : gives JAMII TELEKOM a clearer focus so it will be

better leveraged in the market place depending on whatever category of sponsorship it will be involved in .

• CSR : The team creates a perfect fit for your CSR activities by giving back to the community by empowering the youth to engage positively through sport . The team has a players from various backgrounds from Athi River and Kitengela who have engaged in rugby as a positive activity to build themselves physically and psychologically and have a vision of being the best rugby club in the country ,which can be achieved only with the right sponsorship match.

• Activation and awareness of the brand which can be done as official sponsors of our team, and the team as brand ambassadors building growth beyond its core markets .

• Besides awareness ; sponsorship will help in building positive image about the organization, increase sales and thus generate higher profit. case in point :Nakuru RFC and Menengai Oil who are the Official sponsors of Nakuru RFC .

Kabras Sugar and Kabras Sugar RFC who have the base of operations in the same region .

DEADLINE : Due to lead time on delivery of the kit and tent respectively plus the start of the 15s season ,we would like to secure the sponsorship before the end of November for the start of the Nationwide 15s league starting on 21st November 2015 and respective programmes further on .

The deadline can be extended in exceptional circumstances so please use the contact details above if you require more time .

• We train in Athi river at the Railway sports ground on Monday ,Wednesday and Friday .We would like to request for a seat down with you to discuss about our sponsorship proposal .

CONTACT : 0707-320-922 Club Charmane-mail athiriverrfc@gmail.com .

Sincerely;

Athi River Rugby Football Club