CrowdsourcingMarch 6th, 2013

What is Atizo?

process to involve stakeholders

10'000 creative minds

proven software

Advantages

think the unthinkable reduce the blinkered

appreciation to stakeholders benefit from social media

How does this process work?

module 3workshop

module 1workshop

module 2online-projects

module 5workshop

module 4online-projects

select ideasdefine challenge

find ideas plan implementation

evaluate ideas

products & services

process

marketing

strategy

Ideas!Proven in a lot of

different projects

Develop new products with web community

Objective: Detecting needs to

develop the motorbike of the future

Community: BMW and

Atizo community

Modules: 1 to 5

Thomas Hirschmann

project manager

«BMW Motorrad Innovation Contest»

Results

● more than 700 ideas from

250 different users

● team of 8 lead users

● concept with analyses

and designs

«On the open innovation platform

Atizo we have received many exciting

ideas of motorcycle lovers from all

over the world.»

Find marketing ideas with a community

Objective: ideas for the 150

anniversary

Community: Mammut

and Atizo community

Modules: 1 and 2

Rolf G. Schmid

CEO

Mammut Sports Group AG

Results

● 292 event ideas

● 202 comments

● 6 winner ideas

which were integrated

into the concept

«The Atizo community impressed

us with surprising ideas and

diverse expertise.»

7 steps to more innovation

1. Innovating behind closed doors is over.

2. There are many smart people who want to support you.

3. Innovation begins with a challenge, not an idea.

4. Tunnel vision is not conducive for innovation.

5. The best idea is often created from several good ideas.

6. The sooner the customer is involved, the less the risk to flop.

7. Ideas are valuable only when they are implemented.

Innovation is not a problem of creativity, but a problem of allocation.

- Thank you -