atlanta marketing consulting by matthew lord
DESCRIPTION
Atlanta is a big city, and in order to compete you need to hire an atlanta marketing consultant who can tailor a marketing plan that meets your needs. This is an overview of a few measures you can take to increase your online exposure.TRANSCRIPT
Low Cost Methods to Increase Profits
Matthew Lord Consulting Presents:Mastering New Marketing
www.matthewlordconsulting.com
Matthew Lord Consulting
Matthew Lord: Background
• Involved with Internet Marketing Consulting since 2008.
• I have helped a wide variety of businesses from local companies to international vendors increase profits with professional internet marketing services, and have published over 770 articles online covering the subject at hand.
• Worked with law firms, restaurants, business consultants, internet based businesses, and a major international online sales company.
• B.S., Kennesaw State University.
www.matthewlordconsulting.com
Matthew Lord Consulting
“Old” Marketing
HighCost
The Yellow Pages and Newspapers act as if they still have the readership and monopoly of the past
PoorResults
Readership and use of “old” media continues to rapidly decline
NoTracking
It is very difficult to measure the results of traditional advertising or change based on these results
www.matthewlordconsulting.com
Matthew Lord Consulting
Online Marketing
LowCost
Online advertising is inexpensive to start and is inexpensive to change or tweak as the need arises
EffectiveUse of the Internet continues to grow as we become more connected throughout our lives
EasyTracking
It is simple to measure the results of online advertising and to make changes based on these results
www.matthewlordconsulting.com
Matthew Lord Consulting
How to Get Started
Measure the performance of every part of your online efforts. Tweak based on these results.
Increase your company’s presence on the web. Make it easier for your customers to find you.
Which actions would you like your visitors to take? Make sure all online marketing efforts lead to an action.
CustomerAction Widen Net Measure &
Tweak
www.matthewlordconsulting.com
Matthew Lord Consulting
Call to Action
• Attract customers
• Capture leads
• Pre-sell product or service
• Sell product or service
• Build customer relationships
• Provide support
www.matthewlordconsulting.com
Matthew Lord Consulting
Email Marketing
• Lead capture
• Repeated sales contact
• “Rewards program” or other relationship-building method
• Customer support
www.matthewlordconsulting.com
Matthew Lord Consulting
Company Blog
Your Blog
Conversation with customers &
prospects
Report company & industry news
Guide visitors to “action pages”
Pre-sell by detailing a
specific benefit
www.matthewlordconsulting.com
Matthew Lord Consulting
PPC (Pay-per-Click) Ads
• “Buying” visitors
• Often pennies per click
• Test conversion
• Targeted on keywords and to a specific geographic areaa. Google Adwords
b. Yahoo Search Marketing
www.matthewlordconsulting.com
Matthew Lord Consulting
Online Press Releases
• Distributed online
• Can be picked up by traditional media
• Increase perceived expertise
• Increase exposure
www.matthewlordconsulting.com
Matthew Lord Consulting
YouTube
• “Reality-style” videos
• Personal contact
• Pull in traffic
• Product support
www.matthewlordconsulting.com
Matthew Lord Consultingwww.matthewlordconsulting.com
Social Media
• Facebook, MySpace, Twitter
• HubPages, Squidoo, Google Pages
• Social Bookmarking
Matthew Lord Consulting
Article Directories
• Widen online exposure
• Articles targeting potential customers’ “pain”
• Articles may be re-published online
• Establish authority and expertise
www.matthewlordconsulting.com
Matthew Lord Consulting
Online Classifieds
• Craigslist and Kijii
• Free advertising
• Local scope
• Heavily used
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Matthew Lord Consulting
eBay
• Huge traffic – all buyers
• Sales channel
• Widen exposure on Internet
www.matthewlordconsulting.com
Matthew Lord Consulting
Google Analytics
• Measure traffic
• Measure click-through
• Measure conversion
www.matthewlordconsulting.com
Matthew Lord Consulting
Outsourcing
• Learning curve / expertise
• Repetitive tasks
• You spend time running your business
www.matthewlordconsulting.com
Matthew Lord Consulting
Your Web Developer
• Good at his job
• His job is building websites
• Pure web designers present“art,” but at Matthew Lord Consulting we present performance and ROI.
• Not a marketer
www.matthewlordconsulting.com
www.matthewlordconsulting.com