Managing User Experience

Across SaaS Applications

Tony LoCascio, CISSP

Sr. Systems Engineer | Symplified February 2012

Providing Seamless Identity & Access Management Across

Web, Cloud & Mobile Apps Used by Your Employees,

Partners & Customers

• Market Dynamics of Cloud Computing

• User Experience Drives Adoption

• Account Mgt. and Centralized Control

• Mobile Devices

• About Symplified

AGENDA

Market Dynamics of Cloud Computing:

The real market size of cloud computing

and how the different markets will evolve

Cloud Computing Market Projections:

• Infrastructure as a service market

will peak at $5.9 billion in global

revenue in 2014 and then

commoditization, price pressure

and falling margins kick in.

• Software as a service will be

adopted by companies of all sizes.

In 2011, SaaS will be a $21.2 billion

market and grow to $92.8 billion in

2016. AT that point SaaS comes

closer to saturation.

• Business Process as a service will

be notable, but face modest

revenue.

SaaS Inhibitors

0% 10% 20% 30% 40% 50% 60% 70%

Don't know

Other

None. We don't have any concerns

We can't find the specific application we need

We're locked in financially with our current vendor

Pricing is unclear or complicated

Difficulty and risk of migration or installation

Not customizable

Lack of maturity

Total cost concerns (total cost of ownership)

Application performance (e.g., downtime, speed)

Integration challenges with other applications

Security concerns

What are your firm's concerns, if any, with software-as-a-service (SaaS)?

Base: 913 North American and European software decision makers .Source: Fossights

Software Survey, Q4, 2010

User Experience Drives Adoption

Increase User Satisfaction: The more time you spend at the beginning of a project making sure there is a rich

user experience, the more user satisfaction will increase.

Increase User Adoption:

People will use an application more often if they like the experience, regardless of

how much pressure their employer puts on them to use it.

Lower Training Costs: If someone finds an application valuable and easy to use, they will likely make use of

it often.

Increase in Productivity: Do not let technology get in the way of the user. And making applications unique to

the user’s job will increase productivity as well as their effectiveness.

Decrease in Support Cost: An intuitive experience that is both easy to navigate and does not require specialized

training will significantly reduce support calls.

User Experience as Key Enabler

SaaS Application Types

1. Hosted email: (Google mail, Microsoft…)

2. Remote Storage: (Box.net, Humyo, Amazon S3, Apple MobileMe…)

3. Collaboration: (Salesforce, Google Wave, WebEx, Spicebird…)

4. Virtual office (Google Apps, MS 365…)

5. Streaming Media: (Netflix, Hulu, Crackle…)

6. Social Media: (Facebook, LinkedIn, Twitter…)

7. Extra processing power (Amazon EC2, Rackspace…)

Account Management and Centralized Control

User Growth Fuels Complexity Sensitive Data Outside Firewall

SaaS Creates Management Silos Enterprise Integration

The Problem: Identity Silos

Account

Provisioning

Onboarding Identity

Broker

API

» Terminated employee is

removed from Active Directory

» Admin must repeat

Removal from all

siloed apps

But Cloud apps aren’t

integrated so a terminated

employee can access

company data and apps

Scenario: Account Management

» Terminated employee is

removed from Active Directory

» One step for admin

» Centralized policies

Terminated employee no

longer has access to apps

Scenario: Centralized Control

Identity

Broker

The role of the Identity Broker

Identity

Broker

Internal Web Apps Public Cloud Apps

Identity Management Is Key

Mobile Enabler

» Manage access control from device to SaaS apps

» Authenticate users from outside the network (3G etc) against internal systems like Active Directory

» Provide SSO for users to both SaaS and internal Web apps

» Provide consistent experience from desktop to device

(same apps, same identity and same password)

» Audit user access to SaaS apps from mobile devices

One login ~

gives users a

single launch pad

to access multiple

cloud apps from

the mobile

browser

Mobile Experience

Symplified's approach

• Product Stack

• Architecture

The Converged Identity Stack

This Is The Converged Identity Stack

1. Unified IAM

2. Cloud gateway that secures and manages

access

3. Integrate and extend infrastructure to cloud

4. Unify experience across mobile, Web and

SaaS

5. Unified SSO across SaaS and Web

6. Deployment options on-premises or in the

cloud

SAML

HTTP

Active

Directory

LDAP

Directory

Enterprise

Apps

Database

Logical Runtime Architecture

Virtual directory leverages existing systems

Access Control

Personalization

Central Audit

Virtual Directory

SS

O P

orta

l

Passwords

Windows Login

SAML

OpenID

Strong Auth

One connection integrates your entire

ecosystem

» Access Management

» Central Portal Authentication

» Federated Single Sign On

» Use of Existing Directories

» Audit & Compliance Reporting

What Symplified Provides

OR

About Symplified

Proven Team

SinglePoint

Proven Technology

Symplified Ecosystem

And more…

Top Tier Investors

Buzz

Pioneered Identity & Access Management with ClearTrust

Eric Olden | CEO & Founder Former CTO of Securant | ClearTrust Built first WAM & Provisioning product Co-author AuthXML (now SAML)

Jonti McLaren | EVP Services Delivery & Founder Former President of Securant | ClearTrust Scaled Securant to more than 300 customers in 18 months

Darren Platt | CTO & Founder Former VP Engineering of Securant | ClearTrust Built first STS & federation product Co-author AuthXML (now SAML)

Jason Merrick

VP Alliances

Josh Forman

VP Services Delivery

Jay Wallingford

VP Engineering

Acquired by

» Symplified’s Cloud

native architecture

better and simpler

than legacy platforms

» Symplified offers a

Comprehensive

no-compromise

identity solution

» 80% lower cost and

fast deployment

THE SYMPLIFIED DIFFERENCE

VS. LEGACY IAM

SOFTWARE

VS. POINT SAML

FEDERATION

SOFTWARE

VS. INSECURE,

POINT SSO

WEBSITES

» Access control,

authentication,

authorization and

auditing capabilities

beyond point SAML

federation

» Symplified has SAML

& HTTP for nearly

100% coverage vs

10% for SAML-only

» Symplified is truly

cloud - not re-branded

software

» Symplified works with

data in place – no

need to replicate

Active Directory to

the Cloud

» Symplified supports

any user – internal or

external not just

employees

» Symplified provides

deep mobile support

Send email to:

info@symplified.com

Visit us @

www.Symplified.com

Thank You!