atlantic grupa - marketing best of 2015
TRANSCRIPT
CREATIVE IDEAS / A ROAD TO SUCCESS
OUR MEDIA EXPOSURE
DIGITAL LISTENING
CREATIVEBREAK
CEDEVITAVENDINGMAchine
ROYLET
SPONSORSHIPS
CEDEVITA IMPACTFUL DISPLAY
OUR BRANDS FOLLOW A COLOUR EMOTIONS GUIDE
NEW BRAND IN OUR PORTFOLIO
M A R K E T S
P R E S E N C EO N O V E R
40
C O U N T R I E S
R E P R E S E N TA T I V E O F F I C E S A N D C O M PA N I E S I N
12
L O C AT I O N S
P R O D U C T I O NN E T W O R K
18ATLANTIC GRUPA IS HOME TO MULTIPLE DISTINCT AND RECOGNIZED BRANDS
YEAR OF REDESIGN AND REBRANDING
CEDEVITA
KALA/KALNIČKA TEMPEL
ARGETA REDESIGN AND EASY PEEL
MULTIPOWER NEW BRAND IDENTITY
AND NEW DESIGN
ROSAL HANDS & NAILS CATEGORY
FINALIZATION BEBI REDESIGN
NAJLEPŠE �ELJE REJUVENATION
AND REPOSITIONING
SWEEEET REDESIGN AND PORTFOLIO
REFRESHMENT
NEW BRAND AND SUB-BRAND LAUNCH
BLACK N EASY COCKTA BLACK TONIC MULTIPOWER PREMIUM MUSCLE RANGE
NAJLEPŠE �ELJE LOL AND PLUS
SWEEET CRUNCHYX
DIETPHARM10 MORE NEW PRODUCTS
PLIDENTA HEALTHCARE
F A C T O R Y
Donat Royal treatment
for your digestion campaign with high
sales increase
INNOVATIVE
VENDING CONCEPT
Milan 2015
ACROSS THE REGION
POSTS
23 WEB ARTICLES
14 PRINT ARTICLES
12% of total monthly
AG mentions in just 2 days
MORE THAN
200K R E A C H
9
9
8K R E A C H
OUR CONTENT HAS GENERATED ALMOST 1000 #creativetocreative
O v e r
1000 If all our
community members
were a country
they would be the
size of Croatia!
If all of our
YouTube views
were citizens,
together they would
be the size of Sweden!
ACTIVE ON MORE THAN
15 MARKETS IN ALL MEDIA CHANNELS
ADVERTISE MORE THAN
45 BRANDS
4 NEW COMMUNICATION
PLATFORMS SMOKI / SWEEET
DONAT / PLIDENTA
MORE THAN
170 DIGITAL CHANNELS
4 MILLION FANS MORE THAN IN OUR DIGITAL COMMUNITIES
OUR BRANDS ARE AMONG THE TOP FMCG
FACEBOOK FAN PAGES ON REGIONAL LEVEL
SMOKI & COCKTAAND
PREGGY MG ON GLOBAL LEVEL
ALMOST 10 MILLIONVIEWS OF OUR VIDEO CONTENT ON
LAUNCH OF
6 NEW WEBSITES
FOR THE FIRST 6 MONTHS OF DIGITAL MONITORING, FOR ALL OUR BRANDS!
41,000MENTIONS
36%DOMINANT
CHANNEL WITH
OF AVERAGE SHARE IN TOTAL MENTIONS
LOVE MARKS
AWARDS
46
Fantastic example for great impact in store!
NUMBER OF PROMOTIONS
7.950 6 MARKETS
BEST OF 2015
ATLANTIC GRUPA BRAND ANNIVERSARY SHOW HOW OUR BRANDS CONTINUE TO REINVENT THEMSELVES
296
107 77 45 38
YEARS OF KARAĐORĐE
YEARS OF DONAT
YEARS OF BANANICA
YEARS OF BARCAFFE
YEARS OF MULTIPOWER
93YEARS OF NAJLEPŠE �ELJE
46YEARS OF CEDEVITA
39YEARS OF BEBI
30YEARS OF DIETPHARM
A STORY FOR EVERY LIFE-CYCLE STAGE
9 MENTIONS PER HOUR
L O O K I N G THROUGH BRANDS
ONE DAY CONSISTS OF:
M E N T I O N S
KK CEDEVITA
47 SNACKS BEVERAGES
Sports and functional food
CORPO
65 40
25 13
ON AVERAGE, WE HAVE
233 MENTIONS A DAY
CONTACTS NUMBER IN 20151.378.100
SHOPPER EXPERIENCE
www.atlanticgrupa.com
www.at lant icgrupa.com
www.at lant icgrupa.com
www.at lant icgrupa.com
www.at lant icgrupa.com
www.at lant icgrupa.com
www.at lant icgrupa.com
www.at lant icgrupa.com
www.at lant icgrupa.com
www.at lant icgrupa.com
www.at lant icgrupa.com
www.at lant icgrupa.com
www.at lant icgrupa.com
WE START TO MEASURE
PASSION OUTCOME OF SPONZORSHIPS
(ROI)
APPROVED BY
AS TOP ADVERSTISING BEST PRACTICE &
2.9 MILLION UNIQUE USERS ON