atlas graphic charter. current atlas logo it is a non vector graphic (postscript) colored photo of a...
TRANSCRIPT
CURRENT ATLAS LOGO
• It is a non vector graphic (PostScript) colored photo of a statue in New York, hard to reproduce properly in big version
• It has too much detail making it hard to reproduce in smaller version
• A strong male figure
• It doesn’t have a graphic charter
VECTOR GRAPHIC
Vector graphics is the use of geometrical primitives such as points, lines, curves—all of which are based on mathematical expressions—to represent images in computer graphics.
GRAPHIC CHARTER
The graphic charter is a deliverable that guarantees a project’s consistent graphical identity. It defines the overall graphic, iconographic, typographic and ergonomic guidelines that should be followed on the site. It helps to guide and streamline integration, adaptation and utilisation of the various communications channels.
PROPOSAL NEW ATLAS LOGO
• It should follow the basic rules of a logo and be accompanied by a graphic charter: vectorized, simple lines, works equally in color, B&W, vertical and horizontal format and look clear even in a small scale
• It should convey our values: physics, collaboration, technology
• It should better represent the international collaboration that ATLAS is
• It should have more gender balanced approach
• Above all, it should maintain familiarity to what the collaboration is used to