atm with biometric system
DESCRIPTION
New Product DevelopmentTRANSCRIPT
Background of Pension system
•National Bank of Pakistan responsible for the pensions
•Pension Book System
•Pension collections days are fixed
•Problems in Hot and winter days
s
Introduction
• “ Kafaj” is the company concerning with the ATM with Biometric system.
• Kafaj is preparing to launch a new biometric system for the Government and private pensioners (EOBI).
• our services offer a unique combination of features at a value added price
Facilitate the pensioners with innovative, high performance, high quality, and superior services that deliver superior results with greater efficiency.
• Think Positive Think Success for Coming Future and Change your Present for your Better Future.
• Our slogan and logo shows that give respect to Senior citizens of our country, who worked all age for Pakistan.
Nature of product
• service for Pension holders• It is not for every consumer (Free
Marketing consume Goods).• Our service is an enabling technology
with the potential to make our society safer, reduce fraud and lead to user convenience.
Objectives
• facilitate the Senior Citizens• reduce the load of work of National Bank• No Time Problem• No use of Pension Book• More save and better than present Pension
system
our product shape is consist on
Fingerprint Recognition
Smart cards
Service type
• Exclusively • we are adding value to our service to attract
other banks, financial institutions and increase profit.
• We are using indirect Marketing strategy
PlacementService
Pensioner Need
Get Without
Wait
Get pension at any Time
Need highest level of security
Activate ATM with Biometric
System
National Bank
Nadra E- Sahulat Post Office
• A strong set of promotional strategies for our service
• providing needed information about product, service availability and uses.
Our promotion strategy is based on
Nature of Product
Target Marketing
Promotion
Product life cycle
Promotion activities
• Inauguration Ceremony • Advertisement campaign• Web Links• Social media
35400
50000
15000
Advertisement cost on electronic mediainauguration ceremonyweb links cost
pricing strategy based on
• Skimming pricingService cost factors
• Biometric ATM cost• Installation cost• Technical staff• Service charges
Biometric ATM cost 150,0000
Service charge 50,000
Promotion cost 1,00000
Number of branches of NBP in Lahore ATM
101*150,000 =1515000
Total price of 101 branches of National Banks at Lahore
15300000
Market Entry Timing
• We are using Time of year strategy• To take entry into ATM with
biometric system beginning of financial year of 2015 (1 July)
Existing Competition
• Our Company will face competition with biometric system manufactured companies
• As entering with firstly we will capture the market with new Product
• “Finger Pak” company • Link one ATM company
• So, Both may be tough competition
Project investment
Rs. 15150000 will be required To• setup • operate the proposed ATM with Biometric
system
Future of Our Project
Proposed Location
• For ATM with Biometric system business, firstly we locate our system in
• Lahore
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