N E W S R E L E A S EAtmel Launches New Automotive-Qualified maXTouch

Controller Family; Enables Single-Layer Shieldless Touchscreen and Touchpad Designs in Car Center Stacks

True Single-Layer Shieldless Designs Reduce System Complexity, Lowers Overall Cost and Provides Lower Power Consumption

Heilbronn, Germany, July 15, 2013—Atmel® Corporation (NASDAQ: ATML), a global leader in

microcontroller and touch technology solutions, today announced the availability of a new

maXTouch® family to enable single-layer shieldless designs in automotive center stacks,

navigation systems, radio interfaces or rear seat entertainment systems. Atmel’s mXT336S is

optimized for 7-inch touchscreens, while the mXT224S targets smaller touchscreens and

touchpads.

The new mXT336S and mXT224S devices further strengthen Atmel’s position as a market-leading

touch supplier to support consumer, industrial and automotive applications with maXTouch. The

new touch devices are AEC-Q100-compliant and fully automotive qualified.

They offer superior performance, multitouch, faster response time, more precise touches, robust

operation and lower power consumption. The new mXT336S and mXT224S devices also provide

dedicated embedded functionality that meet current automotive design requirements.

Dedicated firmware and a high signal-to-noise ratio makes these devices ideally suited for very

noisy environments. Since only a high signal-to-noise ratio enables detection of touches with a

"gloved" finger, the devices provide full support for gloved hand operation on automotive

touchscreens.

One key requirement for automotive designs is the support for shieldless sensors. "Conventional

touch controllers are unable to handle LCD noise, so an additional shield layer is required to

prevent noise coupling," said Stephan Thaler, Atmel Marketing Director for Automotive Touch

Products. "Thanks to the superior noise handling and filtering capabilities of our new automotive-

qualified maXTouch devices, shields are no longer required, and designers can use single-layer

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Atmel Corporation • 1600 Technology Drive • San Jose CA 95110 • Phone (408) 441-0311 • Fax (408) 487-2600

ATMEL NEWS RELEASE July 15, 2013

sensors instead of dual or triple layers, which are typical in many current applications. By

eliminating an additional layer, designers have a thinner stack which reduces the overall system

complexity, lowering the overall cost and power consumption, and resulting in higher product

yields during production."

Further Embedded Automotive Functionalities

The mXT336S/mXT224S devices support touch detection, up to 10 simultaneous touches, touch

size reporting, single- and dual-touch gesture calculation, communication of X/Y positions, gesture

support, and the ability to eliminate unintended touches. Users can perform multi-touch gestures

(pinch, stretch, etc.), while unintended touches are rejected, such as a resting hand on the

screen. All these key features bring the smartphone experience into contemporary cars.

Availability

Samples of the automotive-qualified mXT336S and mXT224S touch controllers are available now

in TQFP64 packages. Demo kits for both devices are also available to support design-in and

shorten time–to-market.

About Atmel

Atmel Corporation (Nasdaq: ATML) is a worldwide leader in the design and manufacture of

microcontrollers, capacitive touch solutions, advanced logic, mixed-signal, nonvolatile memory

and radio frequency (RF) components. Leveraging one of the industry's broadest intellectual

property (IP) technology portfolios, Atmel is able to provide the electronics industry with complete

system solutions focused on industrial, consumer, communications, computing and automotive

markets.

© 2013 Atmel Corporation. All Rights Reserved. Atmel®, Atmel logo and combinations thereof, maXTouch®

and others are registered trademarks or trademarks of Atmel Corporation or its subsidiaries. Other terms and

product names may be trademarks of others.

More Information:

More information on automotive-qualified maXTouch mXT336S/mXT224S touchscreen controller

families is available at: http://www.atmel.com/Microsite/maxtouch-sseries-automotive/

Atmel Corporation • 1600 Technology Drive • San Jose CA 95110 • Phone (408) 441-0311 • Fax (408) 487-2600

ATMEL NEWS RELEASE July 15, 2013

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Press Contacts:

Dr. Susanne Herchner, Marcom Director Automotive

Phone: +49 7131 67-2081, Email: susanne.herchner@atmel.com

Agnes Toan, PR Manager

Phone: (+1) 408-487-2963, Email: agnes.toan@atmel.com

Atmel Corporation • 1600 Technology Drive • San Jose CA 95110 • Phone (408) 441-0311 • Fax (408) 487-2600