atmosphere® cpaas sales playbook...(i.e. inbound/ outbound ivr, email, chat, social media)? who are...
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Atmosphere® CPaaS
Sales Playbook
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What is CPaaS? Target Audiences & Use Cases
Pricing & Onboarding
Unlock New Opportunities
Product Overview
Topics
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What is CPaaS?
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…any cloud-based platform that enables developers and businesses of any size to programmatically embed voice, video, chat, and messaging services (SMS/MMS) within their business or consumer applications.
What is CPaaSCommunications Platform as a Service is…
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Atmosphere® CPaaS enables communication orchestration and analytics across every business process, application, and human interaction.
Complete Omni-Channel Control
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CPaaS 2.0: Built for the EnterpriseTraditional CPaaS companies are all about APIs…with IntelePeer, APIs are
only the beginning
Solve business challenges with
automation
Develop applications without coding
Create a consistent customer experience Access analytics and artificial intelligence
Out-of-the-box solutions and integrations
Solutions for all teams in your business
Integrated flows across channels and
applications
All of your customer interactions in one place
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Product Overview
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Atmosphere® Communications Platform CPaaS 2.0Now the enterprise can quickly, easily and affordably design and deploy
unforgettable omni-channel customer interactions
SmartFlows
Build custom, integrated
omni-channel communication
workflows
Engage
Easily create and manage
omni-channel campaigns
with pre-built templates
Insights
Make better business
decisions with enriched
customer interaction data
Voice/SMS
Voice & SMS are a great
starting point to build out
practical bundles
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Atmosphere® SmartFlowsAtmosphere® SmartFlows is an intuitive graphical interface that can be used to create and manage multi-channel communication workflows, applications,
and campaigns.
ANALYTICS &
REPORTING
INTEGRATE WITH
CURRENT PROCESSES
BUILD WORKFLOWS &
APPLICATIONS
AUTOMATE
INTERACTIONS
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Atmosphere® SmartFlows: Control the user
experience across channelsWith no coding required, the intuitive interface with drag and drop features makes it
easy to build, automate, and integrate communications any way your business needs it. Create a consistent customer experience across voice, messaging, social channels, and
through third-party applications.
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Atmosphere® Engage
Easily manage and execute multi-channel campaigns. With pre-built templates and flows, teams across the enterprise can build campaigns and manage communication processes
in one central location.
ANALYTICS &
REPORTING
PRE-BUILT
TEMPLATES &
FLOWS
SCHEDULINGMANAGE LISTS
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Atmosphere® Engage: Increase customer engagement
with omni-channel campaignsSimply and effectively run omni-channel campaigns powered by SmartFlows. Send out company
announcements, promotions, and more to connect with customers through their preferred communications method.
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Atmosphere® Insights
Make data-informed decisions with actionable insights into all customer interactions.
AI & PREDICTIVE
ANALYTICS
EXPERTISE
DATA
INTEGRATIONS
INTUITIVE DASHBOARDS
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Capture all interactions across channels
Extensible data set
Real-time API integrations
Batch data integrations
Advanced capabilities: AI, sentiment analysis, tonality
Atmosphere® InsightsMake data-informed decisions with actionable insights into all customer
interactions.
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Uncover New Opportunities
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Every company is looking for ways to automate communications and save time and money
Expands beyond the IT department - every department has challenges which CPaaS can solve
Businesses with one or more use case(s) where Atmosphere® can be presented as a suite of offerings
No legacy solution under contract - every customer is a prospect
Businesses have ability to grow into the solution – start out small and layer on applications as they go
Great reason to get back in front of your customer base with an exciting new solution
CPaaS opens up new doors for our partners…
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Mid to large enterprises
Potential buyers: IT director, SVP Marketing, CMO, CFO, and department influencers
Existing IntelePeer voice customers – CPaaS applications can enhance their current communications and business processes
Businesses that are looking to improve the customer experience
Customers looking for ways to connect existing applications through APIs
Have a need to automate business processes to save time and money
Want to layer in additional communication channels such as SMS messaging
Target Customers
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Company information (background, location, # employees)
What are the current business challenges (i.e. want to provide better customer experience, etc.)?
What is the specific problem(s) they are trying to solve?
What communication or business tools are currently in use (CRM, E-Commerce, Contact Center)?
What integration touchpoints are they looking for with those tools?
What additional communications solutions are in place today? (i.e. Inbound/ Outbound IVR, email, chat, social media)?
Who are the customer contacts working on the solution—e.g., Marketing, Operations, Technical/Developers, Program Management?
Do they have in-house development resources?
Is there a need for outsourcing development or implementation to our professional services team?
Do they currently have a voice or SMS supplier/carrier?
Questions to Ask…
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Target Audience & Use Cases
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Target Audiences & Use CasesPerfect for companies that want to control their customer communications experience and implement a multi-channel
communications strategy.
Finance Customer ServiceSales & Marketing
Promotions
E-commerce
Loyalty
programsBill payment &
collections
Prescription refills
Alerts &
notifications
Customer communications
Alerts & notifications
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Kevin can use Atmosphere® to:
Easily send out company-wide notifications about system maintenance/outages
Create flows in SmartFlows that are integrated with ZenDesk and send out trouble ticket notifications (received, in progress, completed, etc.)
IT Use CaseKevin manages IT for a mid-sized company with multiple locations and remote workers. He needs a
more efficient way to manage notifications and trouble tickets.
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Claire can use Atmosphere® to:
Send out discounts with Engage
Create a survey flow in SmartFlows that collects feedback and uses sentiment/tonality to respond accordingly
Measure campaign effectiveness and make adjustments as needed with Insights
Marketing Use CaseClaire needs to bring a new product to market and incentivize current customers to buy it. She also
wants a more effective way to gather and respond to feedback about the product and company.
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Angela can use Atmosphere® to:
Create a flow in SmartFlows that notifies customers of overdue payments and provides payment options
Easily send out the notifications through Engage
See results and effectiveness in Insights
Finance Use Case
Angela needs to automate billing processes to maintain a steadier cash flow and remove the heavy-lifting that her team is doing to collect funds.
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Maya can use Atmosphere® to:
Create a resource center for employees to call into and record sick/vacation time, and hear company information with SmartFlows
Send SMS for quick updates and notifications with Engage
Customer Service Use Case
Maya manages a team of 30 customer services reps and is looking for a way to better manage administration of tracking sick and vacation time and sharing company information.
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Pricing & Onboarding
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CPaaS Packages
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Submit a quote request on the Partner Portal
Sales and Marketing tools available on Partner Portal
• Datasheets
• Video Use Cases
• Battlecards
Work with your Channel Manger to execute contracts and Solution Summary
• MSA required if new customer, CPaaS attachment covers all CPaaS applications for existing IntelePeer customers
• Solution Summary includes detail applications and services and the corresponding pricing (SmartFlows, Engage, voice or SMS services)
Onboarding
• Customer web portal access will be provided
• Portal training available for customer if requested
• Quick start guides available
Sales Onboarding
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