atmosphere® cpaas sales playbook...(i.e. inbound/ outbound ivr, email, chat, social media)? who are...

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Page 1: Atmosphere® CPaaS Sales Playbook...(i.e. Inbound/ Outbound IVR, email, chat, social media)? Who are the customer contacts working on the solution—e.g., Marketing, Operations, Technical/Developers,

www.IntelePeer.comProprietary and confidential. © IntelePeer Cloud Communications, LLC. All rights reserved.

Atmosphere® CPaaS

Sales Playbook

Page 2: Atmosphere® CPaaS Sales Playbook...(i.e. Inbound/ Outbound IVR, email, chat, social media)? Who are the customer contacts working on the solution—e.g., Marketing, Operations, Technical/Developers,

www.IntelePeer.comProprietary and confidential. © IntelePeer Cloud Communications, LLC. All rights reserved.

4

5

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What is CPaaS? Target Audiences & Use Cases

Pricing & Onboarding

Unlock New Opportunities

Product Overview

Topics

Page 3: Atmosphere® CPaaS Sales Playbook...(i.e. Inbound/ Outbound IVR, email, chat, social media)? Who are the customer contacts working on the solution—e.g., Marketing, Operations, Technical/Developers,

www.IntelePeer.comProprietary and confidential. © IntelePeer Cloud Communications, LLC. All rights reserved.

What is CPaaS?

Page 4: Atmosphere® CPaaS Sales Playbook...(i.e. Inbound/ Outbound IVR, email, chat, social media)? Who are the customer contacts working on the solution—e.g., Marketing, Operations, Technical/Developers,

www.IntelePeer.comProprietary and confidential. © IntelePeer Cloud Communications, LLC. All rights reserved.

…any cloud-based platform that enables developers and businesses of any size to programmatically embed voice, video, chat, and messaging services (SMS/MMS) within their business or consumer applications.

What is CPaaSCommunications Platform as a Service is…

Page 5: Atmosphere® CPaaS Sales Playbook...(i.e. Inbound/ Outbound IVR, email, chat, social media)? Who are the customer contacts working on the solution—e.g., Marketing, Operations, Technical/Developers,

www.IntelePeer.comProprietary and confidential. © IntelePeer Cloud Communications, LLC. All rights reserved.

Atmosphere® CPaaS enables communication orchestration and analytics across every business process, application, and human interaction.

Complete Omni-Channel Control

Page 6: Atmosphere® CPaaS Sales Playbook...(i.e. Inbound/ Outbound IVR, email, chat, social media)? Who are the customer contacts working on the solution—e.g., Marketing, Operations, Technical/Developers,

www.IntelePeer.comProprietary and confidential. © IntelePeer Cloud Communications, LLC. All rights reserved.

CPaaS 2.0: Built for the EnterpriseTraditional CPaaS companies are all about APIs…with IntelePeer, APIs are

only the beginning

Solve business challenges with

automation

Develop applications without coding

Create a consistent customer experience Access analytics and artificial intelligence

Out-of-the-box solutions and integrations

Solutions for all teams in your business

Integrated flows across channels and

applications

All of your customer interactions in one place

Page 7: Atmosphere® CPaaS Sales Playbook...(i.e. Inbound/ Outbound IVR, email, chat, social media)? Who are the customer contacts working on the solution—e.g., Marketing, Operations, Technical/Developers,

www.IntelePeer.comProprietary and confidential. © IntelePeer Cloud Communications, LLC. All rights reserved.

Product Overview

Page 8: Atmosphere® CPaaS Sales Playbook...(i.e. Inbound/ Outbound IVR, email, chat, social media)? Who are the customer contacts working on the solution—e.g., Marketing, Operations, Technical/Developers,

www.IntelePeer.comProprietary and confidential. © IntelePeer Cloud Communications, LLC. All rights reserved.

Atmosphere® Communications Platform CPaaS 2.0Now the enterprise can quickly, easily and affordably design and deploy

unforgettable omni-channel customer interactions

SmartFlows

Build custom, integrated

omni-channel communication

workflows

Engage

Easily create and manage

omni-channel campaigns

with pre-built templates

Insights

Make better business

decisions with enriched

customer interaction data

Voice/SMS

Voice & SMS are a great

starting point to build out

practical bundles

Page 9: Atmosphere® CPaaS Sales Playbook...(i.e. Inbound/ Outbound IVR, email, chat, social media)? Who are the customer contacts working on the solution—e.g., Marketing, Operations, Technical/Developers,

www.IntelePeer.comProprietary and confidential. © IntelePeer Cloud Communications, LLC. All rights reserved.

Atmosphere® SmartFlowsAtmosphere® SmartFlows is an intuitive graphical interface that can be used to create and manage multi-channel communication workflows, applications,

and campaigns.

ANALYTICS &

REPORTING

INTEGRATE WITH

CURRENT PROCESSES

BUILD WORKFLOWS &

APPLICATIONS

AUTOMATE

INTERACTIONS

Page 10: Atmosphere® CPaaS Sales Playbook...(i.e. Inbound/ Outbound IVR, email, chat, social media)? Who are the customer contacts working on the solution—e.g., Marketing, Operations, Technical/Developers,

www.IntelePeer.comProprietary and confidential. © IntelePeer Cloud Communications, LLC. All rights reserved.

Atmosphere® SmartFlows: Control the user

experience across channelsWith no coding required, the intuitive interface with drag and drop features makes it

easy to build, automate, and integrate communications any way your business needs it. Create a consistent customer experience across voice, messaging, social channels, and

through third-party applications.

Page 11: Atmosphere® CPaaS Sales Playbook...(i.e. Inbound/ Outbound IVR, email, chat, social media)? Who are the customer contacts working on the solution—e.g., Marketing, Operations, Technical/Developers,

www.IntelePeer.comProprietary and confidential. © IntelePeer Cloud Communications, LLC. All rights reserved.

Atmosphere® Engage

Easily manage and execute multi-channel campaigns. With pre-built templates and flows, teams across the enterprise can build campaigns and manage communication processes

in one central location.

ANALYTICS &

REPORTING

PRE-BUILT

TEMPLATES &

FLOWS

SCHEDULINGMANAGE LISTS

Page 12: Atmosphere® CPaaS Sales Playbook...(i.e. Inbound/ Outbound IVR, email, chat, social media)? Who are the customer contacts working on the solution—e.g., Marketing, Operations, Technical/Developers,

www.IntelePeer.comProprietary and confidential. © IntelePeer Cloud Communications, LLC. All rights reserved.

Atmosphere® Engage: Increase customer engagement

with omni-channel campaignsSimply and effectively run omni-channel campaigns powered by SmartFlows. Send out company

announcements, promotions, and more to connect with customers through their preferred communications method.

Page 13: Atmosphere® CPaaS Sales Playbook...(i.e. Inbound/ Outbound IVR, email, chat, social media)? Who are the customer contacts working on the solution—e.g., Marketing, Operations, Technical/Developers,

www.IntelePeer.comProprietary and confidential. © IntelePeer Cloud Communications, LLC. All rights reserved.

Atmosphere® Insights

Make data-informed decisions with actionable insights into all customer interactions.

AI & PREDICTIVE

ANALYTICS

EXPERTISE

DATA

INTEGRATIONS

INTUITIVE DASHBOARDS

Page 14: Atmosphere® CPaaS Sales Playbook...(i.e. Inbound/ Outbound IVR, email, chat, social media)? Who are the customer contacts working on the solution—e.g., Marketing, Operations, Technical/Developers,

www.IntelePeer.comProprietary and confidential. © IntelePeer Cloud Communications, LLC. All rights reserved.

Capture all interactions across channels

Extensible data set

Real-time API integrations

Batch data integrations

Advanced capabilities: AI, sentiment analysis, tonality

Atmosphere® InsightsMake data-informed decisions with actionable insights into all customer

interactions.

Page 15: Atmosphere® CPaaS Sales Playbook...(i.e. Inbound/ Outbound IVR, email, chat, social media)? Who are the customer contacts working on the solution—e.g., Marketing, Operations, Technical/Developers,

www.IntelePeer.comProprietary and confidential. © IntelePeer Cloud Communications, LLC. All rights reserved.

Uncover New Opportunities

Page 16: Atmosphere® CPaaS Sales Playbook...(i.e. Inbound/ Outbound IVR, email, chat, social media)? Who are the customer contacts working on the solution—e.g., Marketing, Operations, Technical/Developers,

www.IntelePeer.comProprietary and confidential. © IntelePeer Cloud Communications, LLC. All rights reserved.

Every company is looking for ways to automate communications and save time and money

Expands beyond the IT department - every department has challenges which CPaaS can solve

Businesses with one or more use case(s) where Atmosphere® can be presented as a suite of offerings

No legacy solution under contract - every customer is a prospect

Businesses have ability to grow into the solution – start out small and layer on applications as they go

Great reason to get back in front of your customer base with an exciting new solution

CPaaS opens up new doors for our partners…

Page 17: Atmosphere® CPaaS Sales Playbook...(i.e. Inbound/ Outbound IVR, email, chat, social media)? Who are the customer contacts working on the solution—e.g., Marketing, Operations, Technical/Developers,

www.IntelePeer.comProprietary and confidential. © IntelePeer Cloud Communications, LLC. All rights reserved.

Mid to large enterprises

Potential buyers: IT director, SVP Marketing, CMO, CFO, and department influencers

Existing IntelePeer voice customers – CPaaS applications can enhance their current communications and business processes

Businesses that are looking to improve the customer experience

Customers looking for ways to connect existing applications through APIs

Have a need to automate business processes to save time and money

Want to layer in additional communication channels such as SMS messaging

Target Customers

Page 18: Atmosphere® CPaaS Sales Playbook...(i.e. Inbound/ Outbound IVR, email, chat, social media)? Who are the customer contacts working on the solution—e.g., Marketing, Operations, Technical/Developers,

www.IntelePeer.comProprietary and confidential. © IntelePeer Cloud Communications, LLC. All rights reserved.

Company information (background, location, # employees)

What are the current business challenges (i.e. want to provide better customer experience, etc.)?

What is the specific problem(s) they are trying to solve?

What communication or business tools are currently in use (CRM, E-Commerce, Contact Center)?

What integration touchpoints are they looking for with those tools?

What additional communications solutions are in place today? (i.e. Inbound/ Outbound IVR, email, chat, social media)?

Who are the customer contacts working on the solution—e.g., Marketing, Operations, Technical/Developers, Program Management?

Do they have in-house development resources?

Is there a need for outsourcing development or implementation to our professional services team?

Do they currently have a voice or SMS supplier/carrier?

Questions to Ask…

Page 19: Atmosphere® CPaaS Sales Playbook...(i.e. Inbound/ Outbound IVR, email, chat, social media)? Who are the customer contacts working on the solution—e.g., Marketing, Operations, Technical/Developers,

www.IntelePeer.comProprietary and confidential. © IntelePeer Cloud Communications, LLC. All rights reserved.

Target Audience & Use Cases

Page 20: Atmosphere® CPaaS Sales Playbook...(i.e. Inbound/ Outbound IVR, email, chat, social media)? Who are the customer contacts working on the solution—e.g., Marketing, Operations, Technical/Developers,

www.IntelePeer.comProprietary and confidential. © IntelePeer Cloud Communications, LLC. All rights reserved.

Target Audiences & Use CasesPerfect for companies that want to control their customer communications experience and implement a multi-channel

communications strategy.

Finance Customer ServiceSales & Marketing

Promotions

E-commerce

Loyalty

programsBill payment &

collections

Prescription refills

Alerts &

notifications

Customer communications

Alerts & notifications

Page 21: Atmosphere® CPaaS Sales Playbook...(i.e. Inbound/ Outbound IVR, email, chat, social media)? Who are the customer contacts working on the solution—e.g., Marketing, Operations, Technical/Developers,

www.IntelePeer.comProprietary and confidential. © IntelePeer Cloud Communications, LLC. All rights reserved.

Kevin can use Atmosphere® to:

Easily send out company-wide notifications about system maintenance/outages

Create flows in SmartFlows that are integrated with ZenDesk and send out trouble ticket notifications (received, in progress, completed, etc.)

IT Use CaseKevin manages IT for a mid-sized company with multiple locations and remote workers. He needs a

more efficient way to manage notifications and trouble tickets.

Page 22: Atmosphere® CPaaS Sales Playbook...(i.e. Inbound/ Outbound IVR, email, chat, social media)? Who are the customer contacts working on the solution—e.g., Marketing, Operations, Technical/Developers,

www.IntelePeer.comProprietary and confidential. © IntelePeer Cloud Communications, LLC. All rights reserved.

Claire can use Atmosphere® to:

Send out discounts with Engage

Create a survey flow in SmartFlows that collects feedback and uses sentiment/tonality to respond accordingly

Measure campaign effectiveness and make adjustments as needed with Insights

Marketing Use CaseClaire needs to bring a new product to market and incentivize current customers to buy it. She also

wants a more effective way to gather and respond to feedback about the product and company.

Page 23: Atmosphere® CPaaS Sales Playbook...(i.e. Inbound/ Outbound IVR, email, chat, social media)? Who are the customer contacts working on the solution—e.g., Marketing, Operations, Technical/Developers,

www.IntelePeer.comProprietary and confidential. © IntelePeer Cloud Communications, LLC. All rights reserved.

Angela can use Atmosphere® to:

Create a flow in SmartFlows that notifies customers of overdue payments and provides payment options

Easily send out the notifications through Engage

See results and effectiveness in Insights

Finance Use Case

Angela needs to automate billing processes to maintain a steadier cash flow and remove the heavy-lifting that her team is doing to collect funds.

Page 24: Atmosphere® CPaaS Sales Playbook...(i.e. Inbound/ Outbound IVR, email, chat, social media)? Who are the customer contacts working on the solution—e.g., Marketing, Operations, Technical/Developers,

www.IntelePeer.comProprietary and confidential. © IntelePeer Cloud Communications, LLC. All rights reserved.

Maya can use Atmosphere® to:

Create a resource center for employees to call into and record sick/vacation time, and hear company information with SmartFlows

Send SMS for quick updates and notifications with Engage

Customer Service Use Case

Maya manages a team of 30 customer services reps and is looking for a way to better manage administration of tracking sick and vacation time and sharing company information.

Page 25: Atmosphere® CPaaS Sales Playbook...(i.e. Inbound/ Outbound IVR, email, chat, social media)? Who are the customer contacts working on the solution—e.g., Marketing, Operations, Technical/Developers,

www.IntelePeer.comProprietary and confidential. © IntelePeer Cloud Communications, LLC. All rights reserved.

Pricing & Onboarding

Page 26: Atmosphere® CPaaS Sales Playbook...(i.e. Inbound/ Outbound IVR, email, chat, social media)? Who are the customer contacts working on the solution—e.g., Marketing, Operations, Technical/Developers,

www.IntelePeer.comProprietary and confidential. © IntelePeer Cloud Communications, LLC. All rights reserved.

CPaaS Packages

Page 27: Atmosphere® CPaaS Sales Playbook...(i.e. Inbound/ Outbound IVR, email, chat, social media)? Who are the customer contacts working on the solution—e.g., Marketing, Operations, Technical/Developers,

www.IntelePeer.comProprietary and confidential. © IntelePeer Cloud Communications, LLC. All rights reserved.

Submit a quote request on the Partner Portal

Sales and Marketing tools available on Partner Portal

• Datasheets

• Video Use Cases

• Battlecards

Work with your Channel Manger to execute contracts and Solution Summary

• MSA required if new customer, CPaaS attachment covers all CPaaS applications for existing IntelePeer customers

• Solution Summary includes detail applications and services and the corresponding pricing (SmartFlows, Engage, voice or SMS services)

Onboarding

• Customer web portal access will be provided

• Portal training available for customer if requested

• Quick start guides available

Sales Onboarding

Page 28: Atmosphere® CPaaS Sales Playbook...(i.e. Inbound/ Outbound IVR, email, chat, social media)? Who are the customer contacts working on the solution—e.g., Marketing, Operations, Technical/Developers,

www.IntelePeer.comProprietary and confidential. © IntelePeer Cloud Communications, LLC. All rights reserved.

@IntelePeerwww.IntelePeer.com

155 Bovet Rd, Suite 405

San Mateo, CA 94402

(650) 525-9200

Questions? Email us [email protected]