atrs 2014 - airport surface access and mobile apps
DESCRIPTION
Airports Surface Access and Mobile AppsTRANSCRIPT
![Page 1: ATRS 2014 - Airport Surface Access and Mobile Apps](https://reader035.vdocument.in/reader035/viewer/2022062709/5592b8521a28ab3b658b45ee/html5/thumbnails/1.jpg)
Airport Surface Access and Mobile Apps
ATRS Conference | 17- 20 July 2014 | Bordeaux (France)
Luis MARTIN-DOMINGO & Juan Carlos MARTIN
P
€
![Page 2: ATRS 2014 - Airport Surface Access and Mobile Apps](https://reader035.vdocument.in/reader035/viewer/2022062709/5592b8521a28ab3b658b45ee/html5/thumbnails/2.jpg)
2
The Problem
Congestion and Pollution
Parking – Commercial Revenue
$
€ P
![Page 3: ATRS 2014 - Airport Surface Access and Mobile Apps](https://reader035.vdocument.in/reader035/viewer/2022062709/5592b8521a28ab3b658b45ee/html5/thumbnails/3.jpg)
3
Recent Trend
Source: SITA
78% of air passengers travelling with Smartphone
![Page 4: ATRS 2014 - Airport Surface Access and Mobile Apps](https://reader035.vdocument.in/reader035/viewer/2022062709/5592b8521a28ab3b658b45ee/html5/thumbnails/4.jpg)
4
Objectives
Airport mobile services?
Airport surface access on Apps?
Apps helping to reduce private cars?
Access commercial revenue? $ €
P
![Page 5: ATRS 2014 - Airport Surface Access and Mobile Apps](https://reader035.vdocument.in/reader035/viewer/2022062709/5592b8521a28ab3b658b45ee/html5/thumbnails/5.jpg)
5
Methodology
100 airports
iPhone P
1 2
3 4
Mobile Services
Airport Access Evaluation
To adapt Evaluation Model
![Page 6: ATRS 2014 - Airport Surface Access and Mobile Apps](https://reader035.vdocument.in/reader035/viewer/2022062709/5592b8521a28ab3b658b45ee/html5/thumbnails/6.jpg)
6
Airport Mobile Adoption
![Page 7: ATRS 2014 - Airport Surface Access and Mobile Apps](https://reader035.vdocument.in/reader035/viewer/2022062709/5592b8521a28ab3b658b45ee/html5/thumbnails/7.jpg)
7
Airport Apps Evaluation
31
Adapted Model Scolari. 2014*
iPhone Apps
* Scolari, Carlos Alberto, and José Fernández-Cavia. 2014. “Mobile Applications and Destination Branding in Spain.” International Journal of Interactive Mobile Technologies (iJIM),
![Page 8: ATRS 2014 - Airport Surface Access and Mobile Apps](https://reader035.vdocument.in/reader035/viewer/2022062709/5592b8521a28ab3b658b45ee/html5/thumbnails/8.jpg)
8
Apps General
Free
2009 2014
85 %
15 %
1st
Languages Updates
1
2
3
4
Year Year Updates
![Page 9: ATRS 2014 - Airport Surface Access and Mobile Apps](https://reader035.vdocument.in/reader035/viewer/2022062709/5592b8521a28ab3b658b45ee/html5/thumbnails/9.jpg)
9
Apps Access - Content
90%
77%
80%
13%
100%
Public Transport
Rent-a-car
Taxi
Drop-off
Car ParkP
![Page 10: ATRS 2014 - Airport Surface Access and Mobile Apps](https://reader035.vdocument.in/reader035/viewer/2022062709/5592b8521a28ab3b658b45ee/html5/thumbnails/10.jpg)
10
App Access - Functions
Real Time Info
Travel Planner
Weather
Book Parking
P 68%
15 %
58% 15 %
![Page 11: ATRS 2014 - Airport Surface Access and Mobile Apps](https://reader035.vdocument.in/reader035/viewer/2022062709/5592b8521a28ab3b658b45ee/html5/thumbnails/11.jpg)
11
Conclusions
Airports high adoption of Mobile services Airport Access available on Apps Apps not promoting the use of public transports Parking main access focus - commercial revenue
P
$ € P
![Page 12: ATRS 2014 - Airport Surface Access and Mobile Apps](https://reader035.vdocument.in/reader035/viewer/2022062709/5592b8521a28ab3b658b45ee/html5/thumbnails/12.jpg)
Airport Surface Access and Mobile Apps
ATRS Conference | 17- 20 July 2014 | Bordeaux (France)
Luis MARTIN-DOMINGO & Juan Carlos MARTIN
P
€
Thank you! | Merci!
Paper and Presentation available at www.aeriport.mobi/atrs