atscale hadoop maturity survey highlights 2015
TRANSCRIPT
2015 Maturity Assessment
About the survey
AtScale has partnered with Cloudera Hortonworks MapR and Tableau to identify companies that are working with Hadoop or about to We asked them how they got value from it what tools and the tactics they used to succeed
With answers from over 2200 participants worldwide this survey is the first global and industryrsquos largest study on Hadoop Maturity Dierently from previous smaller and more narrowly focused surveys in this space this study focuses on companies that have deployed Hadoop their best practices and their intentions
Hadoop is strategic
Over 60 think of Hadoop as ldquoGame Changingrdquo or ldquoStrategicrdquo
Tactical ndash 12
Experimental ndash 26
Game Changing ndash 15
Strategic ndash 47
Morsquo Hadoop
Only 3 say they will do less with Hadoop over the next 12 months
Same ndash 21Same ndash 21
More ndash 76
Click here to view the full report
Outlook on Hadoop is positive
Only 6 of respondents are pessimistic about their ability to achieve value
No and Irsquom pessimistic about it ndash 6
No but Irsquom hopeful ndash 45
Yes ndash 49
Click here to view the full report
More is coming
Almost 50 of respondents who have not deployed Hadoop yet will within this year
Within 3 months ndash 9
Within 3-6 months ndash 17
Within 6-12 months ndash 23
Within 12 months or more ndash 51
Click here to view the full report
Only 17 of respondents chose Hadoop because of cost
Cost is no longer the driver
Scalendashout of needs ndash 37
Cost saving ndash 17
Curiousity ndash 8Other ndash 4
New applications ndash 19
Revenue generation ndash 14
Within 3-6 months ndash 17
Click here to view the full report
Business units for Hadoop
Over 50 of respondents think markerting and sales benefit from Hadoop
Sales amp Marketing ndash 52
Operations ndash 35
HR ndash 3
Other ndash 10
Click here to view the full report
Hadoop at a tipping point
74
62 65
Using Hadoop
Data Science Business IntelligenceETL
51
56 69
Planning on using Hadoop
While ETL ruled Hadooprsquos first phase Business Intelligence will be the focus of Hadooprsquos second phase
Data Science is in decline and it will continue to fall
Click here to view the full report
A vector for value intention
Achieved tangible value
No
Yes
Primary reason to adopt Hadoop
Companies that deploy Hadoop to drive revenues are 27 more likely to achieve value than those that are looking to cut costs
Revenue Generation
Scale-out needs
New applications
Cost saving
56 55 47 44
44 45 53 56
Click here to view the full report
Hadooprsquos two riders Tableau amp Excel
Tableau is 1 Bi tool for HadoopExcel is 1 BI too for non-Hadoop
Planning on Hadoop
Using Hadoop
51
Tableau Excel Microstrategy Qliktech IBM Cognos SAP Business Objects
SAS Institiute Other
45
15 12 16 16 20 1625
25
60
9 913 16 17
9
23
Tableau Excel Microstrategy Qliktech IBM Cognos SAP Business Objects
SAS Institiute Other
Click here to view the full report
Click here to view the full report
About the survey
AtScale has partnered with Cloudera Hortonworks MapR and Tableau to identify companies that are working with Hadoop or about to We asked them how they got value from it what tools and the tactics they used to succeed
With answers from over 2200 participants worldwide this survey is the first global and industryrsquos largest study on Hadoop Maturity Dierently from previous smaller and more narrowly focused surveys in this space this study focuses on companies that have deployed Hadoop their best practices and their intentions
Hadoop is strategic
Over 60 think of Hadoop as ldquoGame Changingrdquo or ldquoStrategicrdquo
Tactical ndash 12
Experimental ndash 26
Game Changing ndash 15
Strategic ndash 47
Morsquo Hadoop
Only 3 say they will do less with Hadoop over the next 12 months
Same ndash 21Same ndash 21
More ndash 76
Click here to view the full report
Outlook on Hadoop is positive
Only 6 of respondents are pessimistic about their ability to achieve value
No and Irsquom pessimistic about it ndash 6
No but Irsquom hopeful ndash 45
Yes ndash 49
Click here to view the full report
More is coming
Almost 50 of respondents who have not deployed Hadoop yet will within this year
Within 3 months ndash 9
Within 3-6 months ndash 17
Within 6-12 months ndash 23
Within 12 months or more ndash 51
Click here to view the full report
Only 17 of respondents chose Hadoop because of cost
Cost is no longer the driver
Scalendashout of needs ndash 37
Cost saving ndash 17
Curiousity ndash 8Other ndash 4
New applications ndash 19
Revenue generation ndash 14
Within 3-6 months ndash 17
Click here to view the full report
Business units for Hadoop
Over 50 of respondents think markerting and sales benefit from Hadoop
Sales amp Marketing ndash 52
Operations ndash 35
HR ndash 3
Other ndash 10
Click here to view the full report
Hadoop at a tipping point
74
62 65
Using Hadoop
Data Science Business IntelligenceETL
51
56 69
Planning on using Hadoop
While ETL ruled Hadooprsquos first phase Business Intelligence will be the focus of Hadooprsquos second phase
Data Science is in decline and it will continue to fall
Click here to view the full report
A vector for value intention
Achieved tangible value
No
Yes
Primary reason to adopt Hadoop
Companies that deploy Hadoop to drive revenues are 27 more likely to achieve value than those that are looking to cut costs
Revenue Generation
Scale-out needs
New applications
Cost saving
56 55 47 44
44 45 53 56
Click here to view the full report
Hadooprsquos two riders Tableau amp Excel
Tableau is 1 Bi tool for HadoopExcel is 1 BI too for non-Hadoop
Planning on Hadoop
Using Hadoop
51
Tableau Excel Microstrategy Qliktech IBM Cognos SAP Business Objects
SAS Institiute Other
45
15 12 16 16 20 1625
25
60
9 913 16 17
9
23
Tableau Excel Microstrategy Qliktech IBM Cognos SAP Business Objects
SAS Institiute Other
Click here to view the full report
Click here to view the full report
Hadoop is strategic
Over 60 think of Hadoop as ldquoGame Changingrdquo or ldquoStrategicrdquo
Tactical ndash 12
Experimental ndash 26
Game Changing ndash 15
Strategic ndash 47
Morsquo Hadoop
Only 3 say they will do less with Hadoop over the next 12 months
Same ndash 21Same ndash 21
More ndash 76
Click here to view the full report
Outlook on Hadoop is positive
Only 6 of respondents are pessimistic about their ability to achieve value
No and Irsquom pessimistic about it ndash 6
No but Irsquom hopeful ndash 45
Yes ndash 49
Click here to view the full report
More is coming
Almost 50 of respondents who have not deployed Hadoop yet will within this year
Within 3 months ndash 9
Within 3-6 months ndash 17
Within 6-12 months ndash 23
Within 12 months or more ndash 51
Click here to view the full report
Only 17 of respondents chose Hadoop because of cost
Cost is no longer the driver
Scalendashout of needs ndash 37
Cost saving ndash 17
Curiousity ndash 8Other ndash 4
New applications ndash 19
Revenue generation ndash 14
Within 3-6 months ndash 17
Click here to view the full report
Business units for Hadoop
Over 50 of respondents think markerting and sales benefit from Hadoop
Sales amp Marketing ndash 52
Operations ndash 35
HR ndash 3
Other ndash 10
Click here to view the full report
Hadoop at a tipping point
74
62 65
Using Hadoop
Data Science Business IntelligenceETL
51
56 69
Planning on using Hadoop
While ETL ruled Hadooprsquos first phase Business Intelligence will be the focus of Hadooprsquos second phase
Data Science is in decline and it will continue to fall
Click here to view the full report
A vector for value intention
Achieved tangible value
No
Yes
Primary reason to adopt Hadoop
Companies that deploy Hadoop to drive revenues are 27 more likely to achieve value than those that are looking to cut costs
Revenue Generation
Scale-out needs
New applications
Cost saving
56 55 47 44
44 45 53 56
Click here to view the full report
Hadooprsquos two riders Tableau amp Excel
Tableau is 1 Bi tool for HadoopExcel is 1 BI too for non-Hadoop
Planning on Hadoop
Using Hadoop
51
Tableau Excel Microstrategy Qliktech IBM Cognos SAP Business Objects
SAS Institiute Other
45
15 12 16 16 20 1625
25
60
9 913 16 17
9
23
Tableau Excel Microstrategy Qliktech IBM Cognos SAP Business Objects
SAS Institiute Other
Click here to view the full report
Click here to view the full report
Morsquo Hadoop
Only 3 say they will do less with Hadoop over the next 12 months
Same ndash 21Same ndash 21
More ndash 76
Click here to view the full report
Outlook on Hadoop is positive
Only 6 of respondents are pessimistic about their ability to achieve value
No and Irsquom pessimistic about it ndash 6
No but Irsquom hopeful ndash 45
Yes ndash 49
Click here to view the full report
More is coming
Almost 50 of respondents who have not deployed Hadoop yet will within this year
Within 3 months ndash 9
Within 3-6 months ndash 17
Within 6-12 months ndash 23
Within 12 months or more ndash 51
Click here to view the full report
Only 17 of respondents chose Hadoop because of cost
Cost is no longer the driver
Scalendashout of needs ndash 37
Cost saving ndash 17
Curiousity ndash 8Other ndash 4
New applications ndash 19
Revenue generation ndash 14
Within 3-6 months ndash 17
Click here to view the full report
Business units for Hadoop
Over 50 of respondents think markerting and sales benefit from Hadoop
Sales amp Marketing ndash 52
Operations ndash 35
HR ndash 3
Other ndash 10
Click here to view the full report
Hadoop at a tipping point
74
62 65
Using Hadoop
Data Science Business IntelligenceETL
51
56 69
Planning on using Hadoop
While ETL ruled Hadooprsquos first phase Business Intelligence will be the focus of Hadooprsquos second phase
Data Science is in decline and it will continue to fall
Click here to view the full report
A vector for value intention
Achieved tangible value
No
Yes
Primary reason to adopt Hadoop
Companies that deploy Hadoop to drive revenues are 27 more likely to achieve value than those that are looking to cut costs
Revenue Generation
Scale-out needs
New applications
Cost saving
56 55 47 44
44 45 53 56
Click here to view the full report
Hadooprsquos two riders Tableau amp Excel
Tableau is 1 Bi tool for HadoopExcel is 1 BI too for non-Hadoop
Planning on Hadoop
Using Hadoop
51
Tableau Excel Microstrategy Qliktech IBM Cognos SAP Business Objects
SAS Institiute Other
45
15 12 16 16 20 1625
25
60
9 913 16 17
9
23
Tableau Excel Microstrategy Qliktech IBM Cognos SAP Business Objects
SAS Institiute Other
Click here to view the full report
Click here to view the full report
Outlook on Hadoop is positive
Only 6 of respondents are pessimistic about their ability to achieve value
No and Irsquom pessimistic about it ndash 6
No but Irsquom hopeful ndash 45
Yes ndash 49
Click here to view the full report
More is coming
Almost 50 of respondents who have not deployed Hadoop yet will within this year
Within 3 months ndash 9
Within 3-6 months ndash 17
Within 6-12 months ndash 23
Within 12 months or more ndash 51
Click here to view the full report
Only 17 of respondents chose Hadoop because of cost
Cost is no longer the driver
Scalendashout of needs ndash 37
Cost saving ndash 17
Curiousity ndash 8Other ndash 4
New applications ndash 19
Revenue generation ndash 14
Within 3-6 months ndash 17
Click here to view the full report
Business units for Hadoop
Over 50 of respondents think markerting and sales benefit from Hadoop
Sales amp Marketing ndash 52
Operations ndash 35
HR ndash 3
Other ndash 10
Click here to view the full report
Hadoop at a tipping point
74
62 65
Using Hadoop
Data Science Business IntelligenceETL
51
56 69
Planning on using Hadoop
While ETL ruled Hadooprsquos first phase Business Intelligence will be the focus of Hadooprsquos second phase
Data Science is in decline and it will continue to fall
Click here to view the full report
A vector for value intention
Achieved tangible value
No
Yes
Primary reason to adopt Hadoop
Companies that deploy Hadoop to drive revenues are 27 more likely to achieve value than those that are looking to cut costs
Revenue Generation
Scale-out needs
New applications
Cost saving
56 55 47 44
44 45 53 56
Click here to view the full report
Hadooprsquos two riders Tableau amp Excel
Tableau is 1 Bi tool for HadoopExcel is 1 BI too for non-Hadoop
Planning on Hadoop
Using Hadoop
51
Tableau Excel Microstrategy Qliktech IBM Cognos SAP Business Objects
SAS Institiute Other
45
15 12 16 16 20 1625
25
60
9 913 16 17
9
23
Tableau Excel Microstrategy Qliktech IBM Cognos SAP Business Objects
SAS Institiute Other
Click here to view the full report
Click here to view the full report
More is coming
Almost 50 of respondents who have not deployed Hadoop yet will within this year
Within 3 months ndash 9
Within 3-6 months ndash 17
Within 6-12 months ndash 23
Within 12 months or more ndash 51
Click here to view the full report
Only 17 of respondents chose Hadoop because of cost
Cost is no longer the driver
Scalendashout of needs ndash 37
Cost saving ndash 17
Curiousity ndash 8Other ndash 4
New applications ndash 19
Revenue generation ndash 14
Within 3-6 months ndash 17
Click here to view the full report
Business units for Hadoop
Over 50 of respondents think markerting and sales benefit from Hadoop
Sales amp Marketing ndash 52
Operations ndash 35
HR ndash 3
Other ndash 10
Click here to view the full report
Hadoop at a tipping point
74
62 65
Using Hadoop
Data Science Business IntelligenceETL
51
56 69
Planning on using Hadoop
While ETL ruled Hadooprsquos first phase Business Intelligence will be the focus of Hadooprsquos second phase
Data Science is in decline and it will continue to fall
Click here to view the full report
A vector for value intention
Achieved tangible value
No
Yes
Primary reason to adopt Hadoop
Companies that deploy Hadoop to drive revenues are 27 more likely to achieve value than those that are looking to cut costs
Revenue Generation
Scale-out needs
New applications
Cost saving
56 55 47 44
44 45 53 56
Click here to view the full report
Hadooprsquos two riders Tableau amp Excel
Tableau is 1 Bi tool for HadoopExcel is 1 BI too for non-Hadoop
Planning on Hadoop
Using Hadoop
51
Tableau Excel Microstrategy Qliktech IBM Cognos SAP Business Objects
SAS Institiute Other
45
15 12 16 16 20 1625
25
60
9 913 16 17
9
23
Tableau Excel Microstrategy Qliktech IBM Cognos SAP Business Objects
SAS Institiute Other
Click here to view the full report
Click here to view the full report
Only 17 of respondents chose Hadoop because of cost
Cost is no longer the driver
Scalendashout of needs ndash 37
Cost saving ndash 17
Curiousity ndash 8Other ndash 4
New applications ndash 19
Revenue generation ndash 14
Within 3-6 months ndash 17
Click here to view the full report
Business units for Hadoop
Over 50 of respondents think markerting and sales benefit from Hadoop
Sales amp Marketing ndash 52
Operations ndash 35
HR ndash 3
Other ndash 10
Click here to view the full report
Hadoop at a tipping point
74
62 65
Using Hadoop
Data Science Business IntelligenceETL
51
56 69
Planning on using Hadoop
While ETL ruled Hadooprsquos first phase Business Intelligence will be the focus of Hadooprsquos second phase
Data Science is in decline and it will continue to fall
Click here to view the full report
A vector for value intention
Achieved tangible value
No
Yes
Primary reason to adopt Hadoop
Companies that deploy Hadoop to drive revenues are 27 more likely to achieve value than those that are looking to cut costs
Revenue Generation
Scale-out needs
New applications
Cost saving
56 55 47 44
44 45 53 56
Click here to view the full report
Hadooprsquos two riders Tableau amp Excel
Tableau is 1 Bi tool for HadoopExcel is 1 BI too for non-Hadoop
Planning on Hadoop
Using Hadoop
51
Tableau Excel Microstrategy Qliktech IBM Cognos SAP Business Objects
SAS Institiute Other
45
15 12 16 16 20 1625
25
60
9 913 16 17
9
23
Tableau Excel Microstrategy Qliktech IBM Cognos SAP Business Objects
SAS Institiute Other
Click here to view the full report
Click here to view the full report
Business units for Hadoop
Over 50 of respondents think markerting and sales benefit from Hadoop
Sales amp Marketing ndash 52
Operations ndash 35
HR ndash 3
Other ndash 10
Click here to view the full report
Hadoop at a tipping point
74
62 65
Using Hadoop
Data Science Business IntelligenceETL
51
56 69
Planning on using Hadoop
While ETL ruled Hadooprsquos first phase Business Intelligence will be the focus of Hadooprsquos second phase
Data Science is in decline and it will continue to fall
Click here to view the full report
A vector for value intention
Achieved tangible value
No
Yes
Primary reason to adopt Hadoop
Companies that deploy Hadoop to drive revenues are 27 more likely to achieve value than those that are looking to cut costs
Revenue Generation
Scale-out needs
New applications
Cost saving
56 55 47 44
44 45 53 56
Click here to view the full report
Hadooprsquos two riders Tableau amp Excel
Tableau is 1 Bi tool for HadoopExcel is 1 BI too for non-Hadoop
Planning on Hadoop
Using Hadoop
51
Tableau Excel Microstrategy Qliktech IBM Cognos SAP Business Objects
SAS Institiute Other
45
15 12 16 16 20 1625
25
60
9 913 16 17
9
23
Tableau Excel Microstrategy Qliktech IBM Cognos SAP Business Objects
SAS Institiute Other
Click here to view the full report
Click here to view the full report
Hadoop at a tipping point
74
62 65
Using Hadoop
Data Science Business IntelligenceETL
51
56 69
Planning on using Hadoop
While ETL ruled Hadooprsquos first phase Business Intelligence will be the focus of Hadooprsquos second phase
Data Science is in decline and it will continue to fall
Click here to view the full report
A vector for value intention
Achieved tangible value
No
Yes
Primary reason to adopt Hadoop
Companies that deploy Hadoop to drive revenues are 27 more likely to achieve value than those that are looking to cut costs
Revenue Generation
Scale-out needs
New applications
Cost saving
56 55 47 44
44 45 53 56
Click here to view the full report
Hadooprsquos two riders Tableau amp Excel
Tableau is 1 Bi tool for HadoopExcel is 1 BI too for non-Hadoop
Planning on Hadoop
Using Hadoop
51
Tableau Excel Microstrategy Qliktech IBM Cognos SAP Business Objects
SAS Institiute Other
45
15 12 16 16 20 1625
25
60
9 913 16 17
9
23
Tableau Excel Microstrategy Qliktech IBM Cognos SAP Business Objects
SAS Institiute Other
Click here to view the full report
Click here to view the full report
A vector for value intention
Achieved tangible value
No
Yes
Primary reason to adopt Hadoop
Companies that deploy Hadoop to drive revenues are 27 more likely to achieve value than those that are looking to cut costs
Revenue Generation
Scale-out needs
New applications
Cost saving
56 55 47 44
44 45 53 56
Click here to view the full report
Hadooprsquos two riders Tableau amp Excel
Tableau is 1 Bi tool for HadoopExcel is 1 BI too for non-Hadoop
Planning on Hadoop
Using Hadoop
51
Tableau Excel Microstrategy Qliktech IBM Cognos SAP Business Objects
SAS Institiute Other
45
15 12 16 16 20 1625
25
60
9 913 16 17
9
23
Tableau Excel Microstrategy Qliktech IBM Cognos SAP Business Objects
SAS Institiute Other
Click here to view the full report
Click here to view the full report
Hadooprsquos two riders Tableau amp Excel
Tableau is 1 Bi tool for HadoopExcel is 1 BI too for non-Hadoop
Planning on Hadoop
Using Hadoop
51
Tableau Excel Microstrategy Qliktech IBM Cognos SAP Business Objects
SAS Institiute Other
45
15 12 16 16 20 1625
25
60
9 913 16 17
9
23
Tableau Excel Microstrategy Qliktech IBM Cognos SAP Business Objects
SAS Institiute Other
Click here to view the full report
Click here to view the full report
Click here to view the full report