atta khan

Facilitating and designing Multi-Stakeholder processes and Social Learning

Advanced Course in upscaling participatory approaches

Individual Action Plan

PARTICIPANT DATA:Name: Atta Ullah Khan

Country: PakistanOrganization: Mennonite Economic Development Associate

MSP Case (max 100 words):

What is the issue the MSP tries to address?Poverty is deep rooted among the inhabitant of Harripur district and specifically women of the area are not empowered in terms of decision making, income and mobility. Considerable portion of these women are associated with seedlings productions. Low production and limited income share of women seedlings producers has brought Mennonite Econ Development Economic Development Associate and Sarhad Rural Support Programme to initiate a market development value chain project, a unique MSP, for improving income opportunities for the poor women of the Harripur district involving all the stakeholders in the process. Women producers are reluctant to work with CNOs and instead they demanding free inputs and marketing from the project. During the process the stakeholders especially women seedling producers need to be convinced, increase investment in their businesses to increase production to get better income.

SWOT ANALYSISExplanation

Strengths (internal – of MSP)o CNOs are willing to work with Women

producerso Women producers have skills for seedling

productiono Technical training component is available

by the SRSP o Availability of all inputs in the local Haripur

market

Weaknesses (internal – of MSP)o Values, believes and mobility of women is

restrictedo Coordination and flow of information from

CNOs to HBWSP is weako Dispersed geographical locations of

HBWSPo Stakeholder collaboration is weak

Opportunities (external – in context)o High demand for seedling in the marketo Congenial environment for seedlings

productiono Earth quake and northern areas demand

of seedling is about to increase due to new project there

Threats (external – in context)

o Religious elements may hamper the facilitation of SRSP and MEDA

o Stability in SWAT area may also affect the demand and price of seedlings in the market

o Subsidized project by other NGOs for

1

o Government agricultural extension services are available

women

VISION (3-5 YEARS)Explanation vision about the MSP in 3- 5 years

Income of the women associated with seedlings production will be increased to 50 percent by improved market information and established market linkages. SRSP and MEDA under the project activities will organize the women seedling producers in to viable groups having selected and trained their lead farmers and sale agents. These sale agents will have established linkages with the commercial nursery owners and technical and market information flow has been established. In this way market and demand driven seedling production and marketing through lead farmers and sale agent will be started. Marketing of their produce by the lead farmer/sale agent in the first tow years will further increase both individual production of producers and also will act as motivating factor to encourage other producers to start seedling production which will further play role in the betterment of women seedling producers.

ACTION PLANExplanation

First 6 months

2

With Thanks from:

Atta Ullah Khan, Participant MSP 2009 Pakistan

3

Activities When Who is involved MandatePresentation on MSP course for the project staff

Before Mid of October 2009

Atta Khan as VCO

Comes under my role

Presentation on MSP course for the Management of MEDA and seeking their approval for MSP

After October 2009

Atta Ullah Khan VCO

The management will be happy for such presentation

Meeting of all the stakeholder and formation of Steering committee for the MSP

January 2010 Atta Ullah and Project Staff

I will get mandate in the two presentation

Meeting for Stakeholder Support building and generate vision for the future

February 2010 Atta Ullah project staff

Yes

Meeting for Explanation of MSP process model focusing and ensuring learing environment

March 2010 Atta Ullah Khan Yes

Continuous talks and discussion on MSP process with project to generate knowledge.

October 2009 – March 2010

Atta Ullah Khan Yes

Remaining Year Plan ( January 2010 – December 2011)

Implementation of Technical Training on Budding, Grafting, Nursery Management

Project Staff Regular Project Activities having separate budgets

Attachment of Sale Agent/Lead farmers with CNOs


Quarterly Stakeholder meeting and progress review


Field visits and registration of new growers


Registration of commercial Nurseries with Government


Facilitation and awareness session for SA/LF association formation


Exposure visits for LF/SA Project Staff Regular Project Activities having separate budgets

atta khan

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