ATTA ULLAH

Index

IntroductionBrief HistoryCompany SuccessSWOT AnalysisANSOFF MatrixSegmentation, Positioning & MarketingLatest NewsReferences

Brief introduction

Brand value: US($394 million) for 2011.Revenue: US($83.68 billion) for 2012.Parent company: P&G.Products category: Foods,beverages,cleaning and personal care products.Marketed: Worldwide.

Brief History

Founded: In 1837.Founder(s): William Procter & James Gamble.Headquarter(s): Cincinnati, Ohio, USA.Area served: Worldwide.Employees: 26000 approximately.Lunched the H&S brand in 1961.

Company success

In 1859 sales reached $1 million.In 1880 P&G began to make an inexpensive soap.In 1887 a profit sharing program was started for workforce.In 1930 P&G acquired Thomas Hedley co.In 1946_1947 P&G lunched Detergent and Prell shampoo.

SWOT Analysis

Strengths: well known brand, high quality products.

Weakness:Less popularity in rural areas as compared to urban areas of Pakistan.Competition with clinic all clear. (caps)

Continued…

Opportunities:Increase in the shampoo consumption due to awareness.Heavy investment in research of anti-dandruff shampoo.

Threats:High competition in cosmetic industry.Plenty other option available to consumers.

ANSOFF Matrix

Product development

H&S Face washH&S Face cream

DiversificationDeals in pampersOther health care

products

Market penetration

Market developmentLunch in 180 countriesExtend to rural areas of

Pakistan

Segmentation, Positioning

Segmented the market: shiny hair, black hair, anti-dandruff, low price.Targeting: higher middle class people, early adopter, who care about the health of their hair.Positioning: more mild, nourishing, anti-dandruff, less mild.

Latest news

Women everywhere are no stranger to damaging their hair. yet, according to survey conducted on behalf of H&S, 91%of US women continue to damage their hair every day. (MarchHead & shoulder lunched new danage rescue shampoo helps prevent and rescue hair from damage every day.Head % shoulder is help women to save our scalps, one head at a time.

References links

news.headandshoulders.com/news_releases/www.google.com.pk/search?

q=head+and+shoulders&hl=en&tbm=isch&tbo=u&source=univ&

www.slideshare.net/hasan_shafiq/head-and-shoulder-and-sunsilken.wikipedia.org/wiki/Procter_%26_Gamblewww.rankingthebrands.com/Brand-detail.aspx?brandID=30

Thank you