attack of the 10 -foot- customer journey map · 2018. 5. 7. · customer journey mapping. digital...
TRANSCRIPT
DIGITAL ARTS NETWORK
UX New Zealand 2017
Attack of the 10-Foot-Customer Journey Map
DIGITAL ARTS NETWORK
DIGITAL ARTS NETWORK
Specialist Labs
Auckland hosts the Digital Arts Lab for User Experience Design.
UXDESIGN
DIGITAL ARTS NETWORK
DIGITAL ARTS NETWORK
DIGITAL ARTS NETWORK
DIGITAL ARTS NETWORK
1 Decide on the customer & journey
2 Gather your data
3 Decide on your building blocks
4 Finding and visualising the story
The steps
CUSTOMER JOURNEY MAPPING
DIGITAL ARTS NETWORK
One customerOne journey/task
DIGITAL ARTS NETWORK
1 Decide on the customer & journey
2 Gather your data
3 Decide on your building blocks
4 Finding and visualising the story
The steps
CUSTOMER JOURNEY MAPPING
DIGITAL ARTS NETWORK
Yawn…
DIGITAL ARTS NETWORKCUSTOMER JOURNEY MAPPING
DIGITAL ARTS NETWORK
1 Decide on the customer & journey
2 Gather your data
3 Decide on your building blocks
4 Finding and visualising the story
The steps
CUSTOMER JOURNEY MAPPING
DIGITAL ARTS NETWORK
• Stages & timeline
• Sub stages
• Channels, devices,
touchpoints
• Think, feel, doz
• Pain points
• Quotes
• Supporting actors
• Insights, recommendations
and opportunities
Building Blocks
CUSTOMER JOURNEY MAPPING
DIGITAL ARTS NETWORK
1 Decide on the customer & journey
2 Gather your data
3 Decide on your building blocks
4 Finding and visualising the story
The steps
CUSTOMER JOURNEY MAPPING
DIGITAL ARTS NETWORK
DIGITAL ARTS NETWORK
DIGITAL ARTS NETWORK
The steps
CUSTOMER JOURNEY MAPPING
1 Decide on the customer & journey
2 Gather your data
3 Decide on your building blocks
4 Finding and visualising the story
DIGITAL ARTS NETWORK
DIGITAL ARTS NETWORK
DIGITAL ARTS NETWORK
Assists in alignment
DIGITAL ARTS NETWORK
Storytelling
DIGITAL ARTS NETWORK
DIGITAL ARTS NETWORK
DIGITAL ARTS NETWORK
5 tips
UX New Zealand 2017
DIGITAL ARTS NETWORK
Effective visual communication is
paramount
TIP #1
DIGITAL ARTS NETWORK
Focus on the story you want to tell
TIP #2
DIGITAL ARTS NETWORK
Designers need to understand the data
TIP #3
DIGITAL ARTS NETWORK
Gather the right data
TIP #4
DIGITAL ARTS NETWORK
Ensure it’s kept alive
TIP #5
DIGITAL ARTS NETWORK
That’s all we have time for
DIGITAL ARTS NETWORK
[email protected] @jUXposition