ATTITUDE

By – Lokesh Gour

Definition-

“An attitude can be defined as a positive

or negative evaluation of

people, objects, event, activities, ideas,

or just about anything in your

environment”.

Structure Of The Attutude-

Cognitive Component.

Affective Component.

Behavioral component.

Attitudes In The Workplace-

Positive Attitude.

Negative Attitude.

Attitude-Behaviour Relationship-

Formation Of Attitude-

Direct experience with objects.

Vicarious learning.

Family and peer group.

Mass communication.

Function of Attitude-

The Adjustment Function.

Ego-defensive Function.

Knowledge Function.

Value Function.

Thanks