1. Attitude 2. What is Attitude??? 3. Introduction

o Attitude constitute an important psychological attribute of individuals which shape their behaviour.

o Attitude is defined as the way a person feels about something- a person, a place, a commodity, a situation or an idea.

o Attitude expresses an individual’s positive or negative feelings about some object.

o Attitude describes an individual’s feelings, thoughts and predisposition to act towards some object in the environment.

4. Nature Of Attitudeo Attitudes refer to feelings and beliefs of individuals or groups of

individuals.o Attitudes tend to result in behaviour or action.o All people, irrespective of their status or intelligence, hold attitudes.

5. Factors To Determine Attitudeo Experienceo Educationo Environment

Triple E’s of Attitude 6. Components Of Attitude

o Cognitive or Informational Componento Affective or Emotional Componento Behavioural Component

7. Three Types of People, Three Types of Attitudeso we focus on three broad categories of people and their attitudes :o Positiveo Negativeo Neutral

8. The “Players” with Positive Attitudeso The following list describes some of the thoughts of a “player” with a

positive attitude:o There is something good in every situation.o A problem is an opportunity to do something different.o Change is a sign of growth.o A mistake is a valuable step toward success.o I have control over my life.

9. Contd…o The following list describes some of the feelings of a “player” with a

positive attitude:o Happyo Confidento Satisfiedo Optimistico Loving

10. The “Critics” with Negative Attitudeso The following list describes some of the thoughts of a “critic” with a

negative attitude:o There is always something wrong.o Other people cause problems.

o Change is a thorn in my side.o A mistake is a failure.o I have little or no control over my life.

11. Contd…o The following list describes some of the feelings of a “critic” with a

negative attitude:o Angero Doubto Frustrationo Pessimismo Hate

12. The “Spectators” with Neutral Attitudeso The following list describes some of the thoughts of a “spectator” with a

neutral attitude:o The situation or the other person is unimportant.o Someone else will solve the problem.o Change is unnecessary.o The future will come and go with or without me.o I won’t even try to control my life.

13. Contd…o The following list describes some of the feelings of a “spectator” with a

neutral attitude:o Unemotionalo Tiredo Indifferento Detached

14. Functions Of Attitudeo Value-Expressive Function:

Enable us to express who we are and what we believe in.o Knowledge Function:

Enable us to know the world.o Utilitarian Function:

Enable us to gain rewards and avoid punishment. 15. Sources Of Attitude

o Acquired from parents, teachers, and friends.o There are “genetic” predispositions.o Observations, attitudes that we imitate.o Attitudes are less stable than values

16. Three Principles Of Attitudeo General attitudes best predict general behaviors.o Specific attitudes best predict specific behaviors.o The less time that elapses between attitude measurement and behavior,

the more consistent will be the relationship between them. 17. The Different Origins of Attitudes Behaviour toward Attitude Object (e.g., playing with

child of another Race)o Positive or Negativeo Reinforcemento (+ive = parents approvalo Ive = parents’o Disapproval)

Positive or Negative Attitude Toward Attitude Object

18. Attitudes And Beliefso Attitudes are different from beliefs:o Attitudes are defined as a tendency to respond in a particular way

whereas, beliefs are concerned with what is known about the world; they centres around on what “is” in reality.

19. Finally!!!o “ The greatest discovery of my generation is that a human being can alter

his life by changing his attitude”. William James… And so it is with you – you are in charge of your attitude.

20. Bibliographyo www. attitude iseverything.com/o www. attitude .org.nz/o en.wikipedia.org/wiki/ Attitude _(psychology)o ibs.derby.ac.uk/~lovemore/social/Lecture3_ Attitude s.ppt

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