7/27/2019 Attitude at Work

1/17

Work related Attitude- Source,

Types and Functions

7/27/2019 Attitude at Work

2/17

Attitude

An attitude is a psychological tendency

expressed when we evaluate a particular entity

with some degree of favor or disfavor.

Attitude - Behavior

23-10-2013 2Sowmini.S I-MBA

7/27/2019 Attitude at Work

3/17

ABC model

23-10-2013 3Sowmini.S I-MBA

7/27/2019 Attitude at Work

4/17

23-10-2013 4Sowmini.S I-MBA

7/27/2019 Attitude at Work

5/17

23-10-2013 5Sowmini.S I-MBA

7/27/2019 Attitude at Work

6/17

The Iceberg

The Iceberg phenomena is also applicable

on human beings...

23-10-2013 6Sowmini.S I-MBA

7/27/2019 Attitude at Work

7/17

23-10-2013 7Sowmini.S I-MBA

7/27/2019 Attitude at Work

8/17

Sources of attitude

Direct experience

Social experience

Substantial social learning

Culture

23-10-2013 8Sowmini.S I-MBA

7/27/2019 Attitude at Work

9/17

Types of attitude

Job Satisfaction

Organizational Commitment

Job Involvement

23-10-2013 9Sowmini.S I-MBA

http://www.google.co.in/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=3LrHwUfZvGbhxM&tbnid=W6waFW5qxqroeM:&ved=0CAUQjRw&url=http://cmaideas.cmaconsult.com/index.php/2013/05/five-ways-to-boost-employee-job-satisfaction/&ei=b-ZMUq32JMuGrgfdyYDoCQ&psig=AFQjCNEIKKuWLFGBklxUObq3faIScp3i7A&ust=1380857760197125http://www.google.co.in/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=3LrHwUfZvGbhxM&tbnid=W6waFW5qxqroeM:&ved=0CAUQjRw&url=http://cmaideas.cmaconsult.com/index.php/2013/05/five-ways-to-boost-employee-job-satisfaction/&ei=b-ZMUq32JMuGrgfdyYDoCQ&psig=AFQjCNEIKKuWLFGBklxUObq3faIScp3i7A&ust=1380857760197125http://www.google.co.in/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=3LrHwUfZvGbhxM&tbnid=W6waFW5qxqroeM:&ved=0CAUQjRw&url=http://cmaideas.cmaconsult.com/index.php/2013/05/five-ways-to-boost-employee-job-satisfaction/&ei=b-ZMUq32JMuGrgfdyYDoCQ&psig=AFQjCNEIKKuWLFGBklxUObq3faIScp3i7A&ust=1380857760197125

7/27/2019 Attitude at Work

10/17

Job Satisfaction

Job Satisfaction: positive and negative

feelings and attitudes about ones job.

How is job satisfaction measured?

What leads people to be satisfied or dissatisfied

with their jobs?

What are the consequences of job

satisfaction/dissatisfaction?

23-10-2013 10Sowmini.S I-MBA

7/27/2019 Attitude at Work

11/17

Factors influencing job

satisfaction

Appreciation

Communication

Coworkers Fringe Benefits

Job Conditions

Nature of the workitself

Organizations policies and

procedures

Pay

Personal growth

Promotion opportunities

Recognition

Security Supervision

23-10-2013 11Sowmini.S I-MBA

7/27/2019 Attitude at Work

12/17

Cont...

Reactions to Job DissatisfactionVoice

Loyalty

NeglectWithdrawal

Job Satisfaction and Withdrawal Behaviors

Absenteeism

Voluntary Turnover

23-10-2013 12Sowmini.S I-MBA

7/27/2019 Attitude at Work

13/17

Organizational Commitment

Organizational Commitment: a workers

feelings and attitudes about the entire work

organization.

How is organizational commitment measured?

What leads people to be committed or

uncommitted to the organization that employs

them?What are the consequences of organizational

commitment?

23-10-2013 13Sowmini.S I-MBA

7/27/2019 Attitude at Work

14/17

Components of OC

The 3-component model of organizational

commitment

Affective Commitment: a persons desire to work

for an organization because he or she agrees with

its goals and wants to do soNormative Commitment: a persons desire to

continue working for an organization because he

or she feels obligations from other to remain

Continuance Commitment: a persons desire to

continue working for an organization because he

or she needs to and cannot afford to do otherwise

23-10-2013 14Sowmini.S I-MBA

7/27/2019 Attitude at Work

15/17

23-10-2013 15Sowmini.S I-MBA

7/27/2019 Attitude at Work

16/17

Conclusion

Attitudes do not predict single behavior

Attitude are related to multiple behavior

Attitudes influence behavior through intention Intention is the better predictor of behavior

To understand behavior and intention, need to

know about attitude

23-10-2013 16Sowmini.S I-MBA

7/27/2019 Attitude at Work

17/17

Things are the way you thinkthey are, because you thinkthey are that way

23-10-2013 17Sowmini.S I-MBA