attitudes & behavior
DESCRIPTION
TRANSCRIPT
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Does attitude affect Behavior?
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Introduction - Who’s talking?
• Matthijs Roumen, 21, from The Netherlands
• Student Communication & Multimedia Design
• Erasmus student at Anadolu University from sept. 07 untill feb. 08.
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An attitude is a rather stable mental position held toward some ...
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An attitude is a rather stable mental position held toward some ...
person.
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“Every attitude is a combination of feelings, beliefs and evaluations.”
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Behavior refers to the actions or
reactions of an object or organism.
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Attitude predicts behavior
vote example
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Inconsistency between people’s attitudes as verbally expressed and their actual
behavior.
Richard LaPiere example
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Situational pressure override other considerations.
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Can we change attitude?
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Yes!By using persuasive communication
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Persuasive Communication
Messages that openly try to convince
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only works when the message delivered with credibility ...
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and the source is trustable.
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Can attitude change behavior?
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Yes!By justification of effort
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Justification of effort
Army bootcamp example
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Attitude usually stays stable
Same social environment
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Questions?
• Slides on http://turkije.mroumen.com and http://log.mroumen.com